What is

Mass Communication?

Medium?

Media?

Medium - singular

Media - plural

Intrapersonal Communication

Interpersonal Communication

Mass Communication

Intrapersonal Communication

(internal)

Interpersonal Communication

(other people, direct, face-to-face)

Mass Communication

Mass Communication

Sender ---- Message ---- Receivers

through a

Channel

Medium

Vehicle

Mass Communicationaccording to Shirley Biagi, author of text

1. Message is sent using some form of media (newspaper, TV)

2. Message is delivered rapidly

3. Message reaches large groups of different kinds of people within short period of time

Mass Communicationaccording to media authors Agee, Ault, Emery

Process of delivering information, ideas and attitudes…

to a sizable, diversified audience…

through use of media designed for that purpose.

Mass Communicationaccording to media critic Joseph Dominick

A process by which a complex organization…

with the aid of one or more machines produces and transmits…

public messages…

that are directed at large, heterogeneous and scattered audiences

Mass CommunicationCommon elements

Sender - often team or organization

Message - sent through channel or machinery

Receiver - large, diverse group

So who cares?

Why does that definition matter?

Differences between

interpersonal

and

mass communication?

Feedback?

Noise?Literal or Mechanical

Noise?(Internal to audience)

Audience Noise

Selective exposure or attention

Selective perception

Selective retention

Thinking question(s):

How do differences between interpersonal communication and mass communication relate to the effect the communication has on the audience?

How much impact can mass communication have on an audience?

How much impact can a mass communication have on attitude

formation and change?