IMPORTANT THINGS

YOU HAVE TO REMEMBER

WHEN STUDY GAMIFICATION

Chung Won Hee

GAMIFICATION

The process of game-thinking & game mechanics

to engage users and solve problems

We need to design our game in special way

MDA framework

Mechanics

Dynamics

Aesthetics

Mechanics

1st Dual Economy

2nd Onboarding

3rd Engagement Loop

4th Empty-Bar Problem

1st Dual Economy

Points

Cash score

Video game score

Social networking score

Composite metrics

1st Dual Economy

Points

Cash score

Video game score

Social networking score

Composite metrics

1st Dual Economy

Points

Cash score

Video game score

Social networking score

Composite metrics

Points System

Experience point XP

Skill point

Karma point

Reputation point

Redeemable point

1st Dual Economy

Redeemable point

Cashable + Legal Issue

Secondary Market

Dual Economy

1st Dual Economy

Dual Economy

Farm Ville

Direct ratio Confused + More Cash

1st Dual Economy

Minion Rush

1st Dual Economy

First 1 Minute make Decision

2nd Onboarding

1st 1 MIN

2nd TMI X

3rd WIN

4th EXPEREINCE

2nd Onboarding

3rd WIN

4th EXPEREINCE

2nd Onboarding

Motivating Emotion

Social Call to Action

Player Re-Engagement

Visible Progress / Rewards

Social engagement loop

3rd Engagement Loop

3rd Engagement Loop

Motivating Emotion

Social Call to Action

Player Re-Engagement

Visible Progress / Rewards

3rd Engagement Loop

Motivating Emotion

Social Call to Action

Player Re-Engagement

Visible Progress / Rewards

3rd Engagement Loop

Motivating Emotion

Social Call to Action

Player Re-Engageme

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Visible Progress / Rewards

Motivating Emotion

Social Call to Action

Player Re-Engagement

Visible Progress / Rewards

3rd Engagement Loop

Need a community of players

4th Empty-Bar Problem

Single player game

4th Empty-Bar Problem

END

Thank you