what you need to know about snapchat for business

#SocialPro #23A2 @CarlosGil83

ADVANCED STRATEGIES, TIPS & TRICKS TO GET STARTED

WHAT YOU NEED TO KNOW ABOUT SNAPCHAT FOR BUSINESS


HEAD OF SOCIAL MEDIA, BMC SOFTWARE

8+ YEARS IN B2B AND B2C SOCIAL MEDIA

JOINED SNAPCHAT IN 2013

SNAPCHAT UDEMY COURSE CREATOR

CARLOS GIL


USE ADVANCED STRATEGIES TO GROW FOLLOWERS

LEVERAGE GEO-FILTERS TO BUILD AWARENESS

DRIVE CLICKS AND CONVERSIONS TO PROVE RESULTS

AT THE END OF THIS SESSION, YOU WILL BE ABLE TO:


MOBILE APP USED FOR MICRO-CONTENT STORYTELLING

PHOTO & VIDEO CONTENT IS 1 TO 10 SECONDS LONG

CONTENT POSTED DISAPPEARS WITHIN 24 HOURS

UNDERSTANDING THE BASICS


“SNAPCHAT IS TWITTER MEETS YOUTUBE BUT BETTER”

REAL TALK


200 MILLION USERS AND 10 BILLION VIDEO VIEWS DAILY

MOST ACTIVE SOCIAL NETWORK BEHIND FACEBOOK

BRAND ADOPTION EXCEEDING TWITTER AND LINKEDIN

WHY SNAPCHAT MATTERS


BRANDS ARE FLOCKING TO SNAPCHAT


MILLENNIALS WILL OUTSPEND BABY BOOMERS BY 2017


“SNAPCHAT IS A LEGIT CHANNEL FOR BUSINESS, NOT SEXTING”

REAL TALK


CONTENT SHOULD BE FUN, CREATIVE, INFORMATIVE, ENGAGING

BECAUSE CONTENT DISAPPEARS, ENGAGEMENT IS HIGHER

BUILD ADVOCACY AND UGC THROUGH TAKEOVERS

KEY DIFFERIENTATORS


“PEOPLE WANT TO ENGAGE WITH PEOPLE NOT BRAND LOGOS”

REAL TALK


LEVERAGE EXISTING SOCIAL MEDIA CHANNELS

HIRE SOCIAL MEDIA INFLUENCERS

TARGETED INSTAGRAM AND FACEBOOK ADS

KEYS FOR GROWING FOLLOWERS


LEVERAGE EXISTING CHANNELS


INFLUENCERS BRING REACH AND STORYTELLING SKILLS


TARGETED ADS ON FACEBOOK AND INSTAGRAM


CREATE CONTENT COMPLIMENTARY TO YOUR BRAND

BE HUMAN, TRANSPARENT, AND HAVE FUN!

USE GEO-FILTERS TO CREATE UGC OPPORTUNITIES

KEYS FOR CREATING CONTENT


GO “BEHIND THE SCENES” WITH YOUR CONTENT


EXAMPLE: TACO BELL


EXAMPLE: W HOTELS


RUN FLASH SALES EXCLUSIVE TO SNAPCHAT

OFFER FOLLOWERS COUPON CODES TO MEASURE SALES

USE CREATIVE TOOLS TO OVERLAY CTA’S AND URL’S

KEYS FOR CONVERTING


BUILD A LOYAL AUDIENCE AND COMMUNITY


RUN FLASH SALES AND OFFERS


SNAPCHAT IS “IT” AND IT’S HERE TO STAY

THE KEY IS TO TELL ENGAGING, CREATIVE STORIES

DEVELOP A 12 TO 18 MONTH SNAPCHAT STRATEGY

RECAP AND NEXT STEPS


“THERE’S NO INSTANT ROI IN SOCIAL MEDIA,

YOU HAVE TO GROW, ENGAGE, AND THEN CONVERT”

REAL TALK


THANK YOU!

SEE YOU AT THE NEXT MARKETING LAND EVENT!

http://marketinglandevents.com/?utm_source=slideshare&utm_medium=referral&utm_content=upcoming+events

what you need to know about snapchat for business

Social Media