what you’ll find inside - home - 3d mail results3 why 3d mail gets such great results for any...

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What You’ll Find Inside:

Read This First: How You Can Profit from 3D Mail....................................... 28 Tips for Creating Successful 3D Mail Campaigns......................................... 8 - What really matters in marketing: R.O.I. - You Can Start Today Exhibits: The Ultimate 3D Mail Swipe File........................................................10 Ready-to-Print Sample Sales Letters Sales Letter Templates and Headline Suggestions Scissors Campaign..................................................................................................... 11Message-In-A- Bottle Campaign........................................................................... 12Worry Doll Campaign............................................................................................... 14What Ails Ya Campaigns.......................................................................................... 16 - Antacid or Aspirin Campaign - Pill Bottle CampaignTrash Can Campaign................................................................................................. 18Treasure Chest Campaign....................................................................................... 20Bank Bag Mailer Campaign.................................................................................... 22Boomerang Campaign............................................................................................. 24Compass Campaign.................................................................................................. 26Silver Platter Campaign........................................................................................... 2840 Pre-Written Campaigns (full text on enclosed CD)............................... 30 Examples include: - Sand Timer, Shredded Money, Dice, Toy Car, Round Tuit, Bank Note, Million Dollar Bill, X-ray, Whoopee Cushion, Pack of Nuts 3-Step MarketingCampaigns that can double your results .......................................................... 40 - Lost Client System - Are You Lost System - Postage-Saver Campaigns 1 and 2 - Top-of-Pile System - Money Making/Saving Campaign

Special Report: The Magic of 3-Step Sequential Marketing.................................................44

Bonus Reports: The Top 13 Mistakes in Preparing a Sales Letter (on enclosed CD)Why Premiums Outperform Discounts and Rebates (on enclosed CD)

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READ THIS FIRST

Dear Direct Mailer,

Just a quick word on how to use this guide for maximum profitability.

First, read my report on the next page: “Why 3D Mail Gets Such Great Results for ANY Business.”

Following the report are 3D Mail items with suggested headlines, a word on how to use them, and in most cases a sample sales letter for that item. Pricing for these items are also on these pages.

On the enclosed CD there are also many more ideas for each item including additional headlines and sales letters. Use these to help you write a sales letter for your business.

Most importantly, have an open mind. Just because the example given is not exactly like your business, that doesn’t matter. Think of how to you tweak the message so it will work for your business.

To Your Direct Mail Success,

Travis Lee President 3D Mail Results

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Why 3D Mail Gets Such Great Results for ANY Business

When it comes to 3D Mail, 3D says it all. A regular envelope has length and width, but very little depth. 3D Mail has length, width and depth. It can be an envelope with something in it that makes it 3 Dimensional. It can be a box, or a mini garbage can, or a bank bag, a message in a bottle, a treasure chest, or any one of thousands of items.

Why Does 3D Mail Get Such Huge Returns? What would you do if you HAD to make your next mailing work? What if you could only mail ONE letter and if you didn’t get a response you would, quite literally, be beheaded? ~ Gary Halbert

Why does 3D Mail get such huge returns for those who use it? First and foremost, do you really care why it does? Every great direct mail guru will tell you it really doesn’t matter why anything you test works, what matters is testing one scenario verses another and using the one that performs better… and we’ve never heard of a direct mail expert who doesn’t advocate at least testing 3D Mail.

If Your Mail Doesn’t Get Opened and Read It Can’t Be Successful

One of the biggest advantages of direct mail is how easy it is to measure and test one campaign verses another and measure your response rate and your Return on investment (ROI). The fact is we’ve never seen a single test in which 3D Mail didn’t increase the response rate. The question then becomes, “Does the improved response warrant the extra expense?” With that said, let’s continue with our discussion of why 3D mail outperforms the same mailing without the 3D item.

It Turns Your Mailing into “A” Pile MailGood Housekeeping did a survey to find out the first thing people do when they get home from work. They found that the first thing they do is open their mail! And guess what? They open it over their trash can!You, and me, and everyone else, open their mail the same way... They put

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their mail into piles… at least in their mind.

The first pile is the “C” pile. You don’t want your mail to end up in the “C” pile. The “C” pile screams to the recipient, “I’m Junk Mail!” I’m from someone you don’t know, trying to sell you something you don’t want.” Often “C” pile mail ends up in the trash can without even being opened. If it does get opened most of the time your message never even gets out of the envelope.

The “B” pile is the, “Well I guess I ought to open it pile.” The best you can say for “B” pile mail is that it’s better than being in the “C” pile. But you still have a huge obstacle to overcome. No one is excited, eager, curious or inquisitive when they open “B” pile mail. If your mail is in the “B” pile and you have a great headline you might have a chance of getting a response.

The “A” pile is where you want your mail.That’s mail that says to the recipient

“YOU GOTTA OPEN ME!”

Let’s say you went to the doctor he said he wanted you to have a biopsy on some skin tissue and let’s assume one of your parents died from skin cancer. So the doctor tells you that you’ll get the results in the mail in a couple days.

Now, you come home from work and get your mail from the mail box and you see a big manila envelope from “Skin Test Laboratories”. Do you even get into the house before you open it? Probably not. That’s the kind of response you want your mailing to have. You want your client, customer, patient, member, or prospect to be so curious that they can’t wait to rip your mailing piece open right away.

3D Mail is Different - 3D Mail Stands Out - 3D Mail Creates Curiosity

3D Mail Simply Needs To Be Opened and Read

People Are Bored and Overwhelmed and They Love To Be Entertained

People are bored with the marketing and advertising they see. And they see a lot of it these days. It’s estimated that most people see over 3,800 advertising messages each day, and that number is only going up.

People love to be entertained. 3D Mail is entertaining and it gets your prospect or customer involved! When you actively involve your prospects, they’ll stay with your mailing longer. Any good salesman knows the more time you spend with your prospect, the more of your story you can tell, and the more you can sell! When you tie your sales message to 3D mail you’ll

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entertain your prospects and customer and keep them involved and sell more.

People are eager for a ‘personal’ approach to selling. They don’t want to part of the masses. They want to be singled out amongst the throng and 3D mail does that.

People are People and Buyers are Buyers! Some people will say that “my clients are too sophisticated for such gimmicks” or, “my clients are too smart for that kind thing”, or “that might work with Business-to-Consumer marketing, but it won’t work in Business-to- Business”… Hogwash!

I actually started 3D Mail Results because I have a business-to-business distribution company where I use 3D Mail. I was tired of running around looking for 3D Mail products. I have one 3D letter that has produced well over $10,000,000.00 in business – yes that’s 10 Million Dollars. It is the x-ray letter you’ll find in this report.

I have another 3D Mailing that was used to sell a $10,000.00 product in a Business-to-Business environment that produced a 3,333% Return-on-Investment! It is also in this report in the ‘3D Mail Swipe File’ (pages 20-45).

Some of the most successful 3D Mail campaigns have been sent to multi-millionaires for investment opportunities.

Why Does 3D Mail Work So Well In Business-to-Business Campaigns?

Again, direct mail professionals really don’t care why something works; we just want to know if it does. 3D Mail works incredibly well in Business-to-Business environments. With that said, 3D Mail works great in Business-to-Business campaigns because people are people and buyers are buyers.

Businesses don’t buy anything! People in businesses buy things! And, as we said, people like to be entertained. People like to be singled out. 3D Mail is different. It stands out and it creates curiosity. 3D mail simply needs to be opened and read.

It Cuts Through the ClutterBecause people are overwhelmed with amount of advertising and marketing they see today, it is absolutely imperative that you cut through the clutter and boredom and give your prospects or clients something interesting and out of the ordinary.

People are so overwhelmed, that they often spend 3.5 seconds or less

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with information they’ve requested! If you can’t keep your message in front of your prospect, you’ll have no chance of making the sale. If you think that’s bad, some studies show that business recipients throw out 48% of their unsolicited mail without opening it!

Any message that isn’t opened can never be acted on! When an envelope shows up with something inside - 3D - your client or prospect MUST open it. They simply have to know what’s inside.

The huge majority of direct mail ends up in the “B” or “C” pile and then the trash. It lacks the power and ability to break though the clutter. It doesn’t offer a strong incentive to act, and it doesn’t have staying power. Your mailing must have an impact!

If a Stack Doesn’t Stack, It Can’t Be a StackWhether at home or at the office, we all get a stack of mail every day. One sure-fire way to cut through the clutter is to make sure your mailing piece ends up on the top of the stack.

If your mailing is in a regular envelope it can end up anywhere in the stack. But what if your mailing piece is in a box? Or, what if your mail piece is in a mini-trash can? Or what if your mailing is in a real vinyl bank bag? Or what if you mail a plastic ‘Message in a Bottle.’ Or what if you mailing is in an envelope with a bag of shredded money inside so if it gets put anywhere other than on the top of the stack the stack will fall over? 3D Mail has to be on the top of the stack or the stack will fall over! Neither the mail man, nor the mail room, nor the receptionist can stack a stack that doesn’t stack.

3D Mail Has Sticking PowerLet’s face it; most days nothing different. Nothing worth talking about happens either at work or at home. So a mailing that is different, innovative, and maybe a little humorous ends up being talked about. 3D Mail has sticking power. People show it to their spouse, neighbor, friend or coworker. And...

Shhhhhh……………………….. Don’t Tell Anyone this Secret…

Two or Three or Four is Lots Better Than One!

Those of us who produce conferences, boot camps, seminars, and conventions have a secret we don’t tell you.

Shhhhhhhhhh…. Sales go up when more people from one organization hear about your offer. That’s why when you get invited to a conference or seminar there is always a discount for the second person.

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It happens all the time. When two people see an offer, one may decide to not to take advantage of it. But the other person sees the possibilities. So they start talking about all of the things you could do…. and you MAKE A SALE!!!

The same thing happens with 3D Mail. The recipient shows it to their coworker, or spouse, or friend just to show them how cute it is and the other person starts talking about the actual offer and your sales increase.

Another Reason That Two or Three or Four is Lots Better Than One

But what if the recipient shows it to another person and they don’t talk about IT and brainstorm ideas. You know it’s not too bad to send out one mailing and have 2, 3 or 4 people read it.

But Doesn’t 3D Mail Cost More?Sure, 3D Mail will normally cost more than a mailing that is not 3D, but not all of the time. But are you really interested in what the mailing costs or what your return on the mailing is verses the cost? If I need to convince you of that, you really should be interested in the results rather than just the cost (Your Return on Investment), you might as well go do something else right now. In almost every instance, the results from 3D Mail are a better ROI than the same mailing without the 3D item.

In addition, we highly recommend that you send laser targeted, clutter busting mailings, multiple times, rather than

sending out more pieces of untargeted, non-3D mail. In this case, less truly is more

If you’re on a marketing budget (and who besides Nike, McDonald’s and Microsoft aren’t on a marketing budget), we’ve never seen a case in which multiple 3D mailings to a smaller list hasn’t outperformed one boring, same-as-everybody-else mailing to a large list.

3D Mail Can Also Be Used As A “Freemium”A freemium is a 3D premium gift that is delivered FREE, in the mail, up front with no obligation. (Example: FREE pen enclosed).

When you send somebody something of value for free, their human instincts kick in. They feel obligated to at least give your mailing their time. They feel obligated to take you up on your offer. They feel obligated to respond. Sending a ‘freemium’ cuts the clutter, motivates the prospect to respond, actively involves the reader. It has staying power.

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Now, with all that being said, here’s one caveat. No matter how great your 3D mailing, or your copywriting abilities, or your offer is, they all mean nothing without the proper list. If you don’t have a good list, you don’t have a good mailing. If you’re trying to sell sandals in Nome, Alaska in February, you’re probably not going to do well because it’s the wrong offer to the wrong group.

8 Tips for Creating Successful 3D Mail Campaigns

1. Does 3D mail work for your business?3D Mail has many uses in both the consumer sector and B2B. However you do need to ask yourself if this is the right promotion to use. If you are in the B2B marketing with products/services that sell for a few thousands dollars (or totaling that after one year) or in an affluent type of consumer product/service, then 3D mail is for you.

If you have a product or service that sells for a lower dollar value, then the incremental cost of running a 3D mail program may not be the right fit. However, if that product or service is consumable (like bags that retailers use for us at American Retail Supply), and being sold over and over again to the same client (in either B2B or consumer marketplace), then it is appropriate for you.

2. What are your goals for your 3D Mail campaign?What do you want to achieve with this 3D direct mail campaign. Is this a one-step sale or lead generation? Do you want to set up a phone call, face-to-face meeting, a website visit, etc? Our $10 Million 3D Mail Campaign (included in the Appendix of this report) simply generated leads.

What are you monetary goals? What kind of sales and responses do you need to make the mailing successful? Have you put yourself in a situation where an average response will reap huge rewards? You never want to put yourself in a situation where amazing results are required for you to make a good return on your investment.

3. It’s about ROI, not cost, or even response rates!It is very important to think of 3D Mail sequence and campaigns in terms of ROI and not cost or even response rate. 3D Mail can cost more than regular flat mail packages. But it’s not a standard style package that gets regular results. Some will base their budgets on the cost to acquire a new customer. Do the math to see if you feel you can hit the optimal ROI for your business. Remember, we put money in the bank, not response rates. The slightly higher cost of 3D Mail almost always warrants the use of it when measuring ROI.

4. Targeting and segmenting your list.This is a key aspect of any marketing effort, especially 3D Mail. Average copywriting sent to an extremely targeted, well picked list can get your incredible results. Superior copywriting to an inferior list, with little or no targeting will get

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you inferior results. This is true whether you use 3D Mail or flat mail. Segment your list to find biases, either demographically or psychographically. Know your targets and know them well!

5. Make sure the copy, the creative and the package all tie together.Integrating the entire package (copy, creative, package and target) seems simple enough but all too often the various elements are not connected. Make sure each element of the package from the copy and graphics to your target market and physical container are all communicating your message, especially the 3D item. Keep the recipient of your package in mind, what their needs are, your unique selling propositions and communicating it 3 dimensionally.

Sure you could put a wad of paper in your mailing piece to make it 3D. But people like to be entertained. They don’t like to be fooled. They’re entertained with appropriate 3D items tied to your product, service or message. They just feel fooled by a wad of paper.

6. TestAs with any form of marketing, especially direct mail, testing your 3D mail package is a very important step. It will give you insight into your segment and ID possible challenges or success early on, allowing you to benefit the most from your mailing.

Many entrepreneurs and business owners get lazy with this. Especially when things are going well. Even if you have a great winning sales letter or campaign, always be sure to test something in at least some small way. Change the headline. Spruce up the offer. Try a new creative piece. In any cause, don’t rest on your laurels. What once worked successfully probably won’t work forever.

7. Choose your delivery methodThere are many different delivery methods available for 3D Mail. The United States Postal Service (USPS), UPS, FedEx and courier services are just a few. The USPS, UPS and FedEx are most often the best solutions. Courier service is saved for those very unique packages or those needing delivery at a specific point in time. In many cases, the courier service is money well spent. It depends on how you want your prospect to receive your package and what’s best for your promotion.

8. Multiple touches

For details about this most important tip, please see special report, “The Magic of 3-Step Sequential Marketing,” on pages 46-47.

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ExhibitsThe Ultimate

3D Mail Swipe File

While every attempt has been made to recreate these sales letters in their original form, because of the layout of this report, many of the letters may have been altered slightly. For instance, references to page numbers in the sales letters may not be accurate to a corresponding page. The format of this book limited how we were able to lay the letters out. Thanks for your understanding.

Prices subject to change without notice. Visit www.3DMailResults.com for current pricing.

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3D Mail piece included: CASE OF SCISSORS ( D31049)

I really like this example because it demonstrates immediately the idea you’re trying to convey, cutting costs or saving money. If you’re doing a business-to-business campaign, I would recommend you follow up with a phone call. If you’re a B2C marketer, you may want to use this with current clients, thus warranting the follow up phone call. Be sure you check your local

laws on do not call lists if you’re going to use this in the B2C world with new prospects or lead generation marketing.

Sample Headlines:

Fill-in-the-blank headlines:“You Are Being Over-Charged On ___________. Find Out How to Stop

Overpaying Today.”

“Looking to Cut The Costs Of Your_______________________ ?”

For people selling insurance:“Cut Your Auto Insurance by 27% When You Bundle Policies with

Your Home Insurance”

For chiropractors:“Cut Out The Aches and Pains in Your Life Today.”

Pricing Price per each. Order in Case Quantities Only. 12 Pieces Per Case.

Minimum Order 8 Cases. Priced Per Piece.

Scissors Campaign

96 pcs.59/ea

504pcs.50 /ea

1008pcs.40/ea

2016pcs.37/ea

To Order Call 888-250-1834 or visit www.3DMailResults.com

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Roll up your letter and insert it. Put the bottom back on, slap the address label on, add postage, and drop it in the mail.

Or, we can do it all for you! Your letter has to end up on the top of your customer’s stack of mail, and who could possibly resist opening the bottle and reading your letter?

Sample Headlines:

“Don’t Get Left Stranded”

“Enclosed Is Your Treasure Map”

“Read This Letter to Find Your Fortune”

“This Message in a Bottle Can Map Out the Hidden Profits in Your Business... Guaranteed!

“Find the Buried Treasure Right In Your Own Company”

“Don’ Get Left Stranded Without Your Key”

Pricing Each 7-1/2” bottle comes empty. You may add whatever will fit into the bottle. Price per each. Order in multiples of 12. Minimum order 96 pcs.

3D Mail piece included: MESSAGE IN A BOTTLE (D31061)Message in a Bottle Campaign

96pcs 504pcs 1008pcs 2016pcs 0.71ea 0.65/ea 0.61/ea 0.55/ea


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“This Message in a Bo

ttle Can Map Out the H

idden

Profits in Your Business

... Guaranteed!

Dear [first name],

I’m [your name] with [yo

ur company] and about [x

xx] number of

weeks ago I sent you a lett

er in a bank deposit bag. B

ut I never

heard from you! Now I a

m sending you a message

in a bottle.

Why?

For two reasons.

First, what I have to tell y

ou is so important, I neede

d some way to

MAKE SURE this letter g

ot your attention.

And second, since I’m abo

ut to show you how to ach

ieve maximum

[insert your benefit here] f

rom your business, I thoug

ht a message

in a bottle would really ma

ke the point. I also want t

o give you a

[insert your free premium

here for taking action].

Imagine you were walking

on a beach and a message

in a bottle

was washed up on the sho

re. Would you pick it up?

If this message

had a map that showed yo

u where to find hidden pro

fit centers in

your business, would you

read it? Guess what? Mo

st people don’t.

They expect solutions to m

aterialize without any outs

ide help.

Unfortunately, it doesn’t w

ork that way. You see the

difference

between “ordinary” and “e

xtraordinary” profits is fou

nd in that little

“extra.” That’s what I’m

an expert at finding. Those

little “extras”

that can mean huge cost s

avings and great boosts to

your bottom

line profits.

Message in a Bottle Letter


View CD for the full letter

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3D Mail piece included: WORRY DOLL (D31110)

The worry doll is a great way to reactivate lost clients. Those clients who should have made a purchase but have not made one in a certain time period. This is a great three or four step campaign with the boomerang, compass, magnifying glass, or bugs, which also in this guide.

A lost client is a past client who, for whatever reason, has not made a purchase with you after a certain amount of time.

The time where a client becomes ‘lost’ varies from business to business. For example, a lunch spot by your office may say you’re lost if you haven’t been back in for 2 weeks. For a dentist, it’s every six months. A high-end jeweler may say it’s every 1-2 years. As the marketer of your business, you need to ask yourself what logical time frame a happy, well treated customer should come back for another sale. You want to find that number and send those clients something right before that time. This worry doll is great way to do that.

Sample Headlines:

“I’m Worried About You!”

Pricing Price per each. Order in multiples of 50.

Minimum order 150 pcs.

Worry Doll Campaign

150pcs0.32 /ea

500pcs0.28/ea

1000pcs0.22/ea

2000pcs0.19/ea


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I’m Worried About You

…

Dear Tom,

Yes, I really am worried a

bout you. Judy (our office

manager) was

checking

on our past clients and she

realized that it’s been too

long since we’ve

heard from you at M

y City Dental Care.

In order to keep a healthy

smile you should visit the

dentist every 6

months to be sure yo

ur mouth is healthy and fr

ee of cavities and other pr

oblems

that can sneak up on you.

For the next month when

you book your next appoin

tment, we’ll give

you either of the followin

g great deals:

$97.00 Teeth Wh

itening!

(Regularly $400

.00...Save $301.00)

OR

$100.00 Savings

Certificate towards your

next visit! Can be

used toward any o

ut of pocket expenses in ou

r office.

But you’ve got to call and

make your appointment b

efore June 30th to

get in on this great

opportunity. Call 000-000

-0000 to schedule your nex

t

appointment and mention

that you received the worr

y doll and we’ll be

sure you get either the $97

teeth whitening or $100.0

0 saving certificate

towards your next visit.

Sincerely,

Dr. John Doe, D.D.S.

Worry Doll Letter



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3D Mail piece: 40 DRAM AMBER PILL BOTTLE (D31059)

This is a great campaign if you’re solving a nagging problem that persists for many of your clients, patients or prospects.

Sample Headlines:

“Curing What Ail’s Ya!”

“Your Prescription for ________”

“Just What the Doctor Ordered”

“Tell Me Where it Hurts” (You can attach an aspirin or antacid tablet to your

letter as well, see below.)

Pricing

3D Mail piece: ANTACID (D31101) OR ASPIRIN (D31103)PACK OF 2

This is a great campaign if you’re solving a nagging problem that persists for many of your clients, patients or prospects.

Sample Headlines:

“Curing What Ail’s Ya!”

“Your Prescription for ________”

“Just What the Doctor Ordered”

“Tell Me Where it Hurts”

Pricing

Antacid or Aspirin Campaign

Pill Bottle Campaign

96pcs.51/ea

540pcs.43/ea

1080pcs.35/ea

2160pcs.29/ea

100pcs.21/ea

500pcs.18/ea

1000pcs.14/ea

2000pcs.12/ea


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Dear Direct Mailer,

John, where does it hu

rt?

• Are your direct mail

response rates dropping?

• Is the return on inves

tment of your direct mail

declining?

• Do you know if your

directly mail is even gett

ing opened?

• Are you looking for

a new, creative, and profi

table way to increase

your sales

This is Just What “The

Doctor Ordered...

If you can keep an open m

ind, and if you would like

to “greatly increase

the response and payback

from your direct mail, th

en reading this letter

may be the most profitable

10 minutes of your entir

e week, month, or year

(So grab a cup of coffee o

r a coke, tell everyone to

leave you alone, take

the phone off the hook, “

lock the door -- do whate

ver else you have to do

to give me your full and

undivided attention... “I p

romise it will be well

worth your time.)

Let’s face it, busting throu

gh the clutter and getting y

our direct mail

opened and read is toughe

r than ever... but you’re re

ading this right?

It’s the biggest obstacle yo

u must overcome in any a

dvertising;

getting your message ope

ned, read, heard or seen.

We’re hit with a barrage o

f advertisements and mark

eting messages

every day. The average A

merican sees 3,500 marke

ting message each

day. That’s 1,277,500 a y

ear! So how are you goin

g to set your

marketing apart, so you’

re the 1 in 1,277,500 this

year that your

prospect, client, or patie

nt will pay attention to th

is year?

Not only are we overwhel

med by the marketing we s

ee, we’re bored

by it. Think about the ma

il you receive everyday, bo

th at home and

in the office. It all looks t

he same. You can cut out

the names and

phone numbers, jumble the

m up, and put them back j

ust about gets...

3D Mail piece: ANTACID (D31101) OR ASPIRIN (D31103)PACK OF 2



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This is perfect for a second , third or fourth mailing to a list of prospects who have not responded to your previous offers. No one can resist opening this and reading your letter.

Sample Headlines:

“Since You’ve Thrown Away My Previous Two Letters I Thought I Would Save You The Effort”

“Last Chance, Don’t Throw Away This Incredible Opportunity”

“Are You Throwing Away Sales in Your Retail Business?”

“Are You Throwing Away Sales in Your Restaurant Business?”

“Are You Throwing Away Sales in Your Travel Agency Business?”

“Are You Throwing Away Sales in Your Auto Repair Shop”

“Are You Throwing Away Sales in Your Window Washing Business?”

“Are You Throwing Away Sales in Your Studio Photography Business?”

“How to Make Sure Your Direct Mail Doesn’t End Up in This”

“I Found Your Enrollment in the Trash. Are You Sure You Can Miss This?

“Previous Attempts Have Ended Up in the Trash, So I Thought I Would Save You Some Time Today”

Pricing Price per each. Order in multiples of 12. Minimum order 72pcs. 4” high

and 10” in diameter at top.

3D Mail piece included: TRASH CAN (D33527)Trash Can Campaign

72pcs1.55/ea

504pcs1.31/ea

1008pcs1.09/ea

2016 pcs.99/ea


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Trash Can Letter

WARNING:

Throwing this final letter

away may be

harmful to your success

“In case you’ve been thr

owing away my letters,

I wanted to do it for you

this time!”

Dear Friend:

Take a good look at your

business and see what’s re

ally going on. Are

you working too hard and

not getting the results yo

u want? Are you

sure that you’re really com

petitive? Can you be con

fident your current

[insert your product or ser

vice here] is as good as it

can be?

Maybe Everything is per

fect. And you’re totally h

appy with the

way things are. If so then

THROW THIS LETTER

AWAY...

BECAUSE YOU DON’T

NEED ME

But if not - contact me! I

’m [your name] with ever s

een. AND I CAN

PROVE IT! That is why

I’m giving you this 1,501 p

iece tool set when

you come and meet me.

I’m totally baffled. I can’t

figure out why you would

n’t take me up on

my offer. You’ll get a free

Tool Set with no obligati

on. I’ll also show

you how 3D Mail can turn

your direct mail into a win

ner each and

every time you send any so

rt of mail.

What’s the downside? Yo

u may risk wasting 10 min

utes of your

valuable time. So I’ll even

guarantee the meeting. If

I can’t find for

you at least 3 different wa

ys to save you $1,000 and

improve your

operations I’ll give $50 to

your favorite charity. YOU

BE THE JUDGE.

By the way, this is not a h

igh-pressure sales pitch. I

hate them too. I

simply want to demonstra

te how straightforward an

d easy my program

is for you, because I know

you can benefit from it.



20

3D Mail piece included: LOCKING, TREASURE CHEST (D31016)

It has to be on the top of the mail stack. Who on earth is not going to open a locked treasure chest? Simply scotch tape the key to the lock and mail in the box that is provided with the chest. Who’s not going to want to find out about the person who sent them a treasure chest by reading the letter inside?

Make this mailing ‘4D’ by adding genuine gold coins. These coins rattle and add sound to the chest, making this even more irresistible to your client or prospect.

Suggested Headlines:

“You Won’t Need To Look For Buried Treasure When You ____________”

“You’ll Find Your Treasure When You __________”

“How to Find the Buried Treasure in Your Restaurant Business”

“Warning: You Have Untold Treasures Buried In Your Pet Shop Business”

“Who Else Wants to Unearth the Treasure In Their Auto Repair Business?”

Pricing Self Mailing Treasure Chest - 5” x 2-1/2 x 3” High. Price Per Each.

Minimum Order 144. Order in Multiples of 12. Gold coins not included.

Locking Treasure Chest Campaign

48pcs3.37/ea

264pcs2.77/ea

528pcs2.51/ea

1008pcs2.38/ea


21

“Ahoy, Matey, Unear

th the Hidden Treas

ure in

Yer Direct Mail Cam

paigns”

And Ye Won’t Even N

eed a Map or Hornsw

aggle any Landlubbe

rs to

Find This Here Treasu

re Chest

“You can never be too

outrageous...”

-Bill Glazer, Super Con

ference 2008, during hi

s

“Outrageous Advertisin

g” presentation.

Dear Direct Marketer,

Remember me? I’m th

e guy that had the 3D M

ail Results Booth at th

e

2008 Glazer-Kennedy

Super Conference in A

pril. Remember?? Th

e

one who sent you that

Treasure-Chest-Filling

, 132-page “Definitive

Guide to using 3D Mai

l and Premiums in You

r Marketing Campaigns

”

a few weeks ago?? Th

e guy in that awful brig

ht gold shirt?!? Now I

’m

sure you remember me,

how could you not!

“I doubled the respons

e I was getting to my b

est control package

using 3D Mail. Based o

n my results I have end

orsed 3D Mail to my

members. I would reco

mmend using 3D Mail t

o anyone looking to

increase their sales and

more importantly, thei

r profits.”

Rory Fatt

Restaurant M

arketing Services

Vancouver, C

anada

But the Real Questio

n is, “Why in the Hec

k is Keith Lee Sendin

g Me a

Treasure Chest Filled

with Genuine Gold C

oins??”

OK, they may not be ge

nuine gold coins (but t

hey are genuine plastic

gold coins). I thought

it was a perfect illustra

tion of how you can

literally fill your own p

ersonal treasure chest f

ull of money when you

use 3D mail in your ma

rketing campaigns.

Locking Treasure Chest Letter



22

Can you imagine anyone not opening this and reading your letter? Simply attach your mailing label to the back, unprinted side, of the actual vinyl bank and drop it in the mail.

Sample Headlines:

“Here’s an Idea You Can Take To The Bank”

“You’re Going To Need This To Carry Your Money To The Bank After You Read My Letter”

“You’ll Save So Much Money With Your New Printers, You’ll Need This Bag to Carry All the Money to the Bank”

“Tired of Paying Rent? Own Your Commercial Building and Take All That Extra Money to The Bank”

“WARNING: Only Read This Letter If You Want To Fill This Bag With Money”

“Fill This Bag Over and Over With Your Own Cookie Lee Franchise”

“A Bank That Will Actually Help You Fill This Bag Every Day!”

“”The People Who Read This Letter Will End Up With Bank Bags Just Like This Filled to the Top, Each Month”

“We’re Looking for People Who Want To Fill This Bag from the Comforts of Their Own Home”

Pricing Price per each. Order in multiples of 10 Minimum order 50pcs.

3D Mail piece included: BANK BAG MAILER (D31001)Bank Bag Mailer Campaign

50pcs1.53/ea

200pcs1.44/ea

750pcs1.32/ea

1500pcs1.23/ea


23

“Finally, An Offer You C

an Put Right in the Ban

k!”

I guarantee you we wil

l find new creative way

s to in-

crease your profits with

Direct Response Marke

ting or I’ll

Pay you $50.00 Cash!

Dear [first name],

On a beautiful late afterno

on twenty-one years ago, t

wo young men

graduated from the same c

ollege. They were very m

uch alike. Both had

been better than average st

udents, both were creative

and both - as young

college grads - were filled

with ambitious dream of t

he future.

Recently these men return

ed to their college for thei

r 21st reunions. They

were still very much alike

. Both were happily marr

ied. Both had three

children. Both, it turned o

ut, had gone to work for th

e same corporation

after graduation, and were

still there.

But there was a difference

. One of the men was a m

anager of a small

department of the compan

y. The other was the presi

dent.

What Made the Difference

?

Have you ever wondered,

as I have, what makes this

kind of difference in

people’s lives? It isn’t na

tive intelligence, talent or d

edication. It isn’t that

one person wants success

and the other doesn’t.

The difference lays in one’

s ability to surround himse

lf with great people

and utilize other talents to

accomplish his own goal

s.

And that is why I am writi

ng to you. I’m Travis and

I work with 3D

Mail Results. and accord

ing to my research you qu

alify for our FREE

Marketing Consultation.

This is an absolutely FRE

E NO RISK, NO PRESSU

RE evaluation.

You may be asking yours

elf why any sane person w

ould do such a thing.

The truth is that some of t

he people who get this FR

EE analysis

Bank Bag Mailer Letter



24

3D Mail piece included: BOOMERANG (D31013)

A boomerang is a great way to reactivate lost clients. Those clients who should have made a purchase but have not made one in a certain time period. This is a great three or four step campaign with the compass, worry doll and magnifying glass which appear in this guide and enclosed CD.

Sample Headlines:

“We Want You Back”

“Come Back for all the Right Reasons”

“We Want You Back For Your Next Oil Change”

“We Want You Back For Your Next Chiropractic Exam”

“We Want You Back For Your Next Teeth Cleaning”

“We Want You Back For Your Next Romantic Dinner”

“We Want You Back For Your Next Diamond Purchase”

“We Want You Back For Your Next Vacation”

“We Want You Back For Your Next Bank Deposit”

Pricing Price per each. Order in multiples of 12. Minimum order 96pcs. 10” long from tip to tip. We suggest you use a #12 envelope found at any office

supply store.

Boomerang Campaign

96pcs.27/ea

504pcs.23/ea

1008pcs.18/ea

2016pcs.15/ea


25

Dear [first name],

Our records indicate it’s be

en too long since we’ve he

ard from you at

American Retail Supply (f

ormerly Thompson Merchan

dising & Supply). So,

we’re giving you the FREE

$20.00 American Retail Su

pply Gift Certificate

on the other side (It even D

oubles to $40.00 with your

purchase of $200 or

more, and Quadruples to $8

0 with your purchase of $5

00 or more)!

“We Really Want You B

ack!”

Here are 3 Reasons Why

Our Competition Hates

Us But

You’re Going to Love Us…

1) Get Everything You Nee

d To Run Your Store With O

ne Phone

Call: You’ll save time and m

oney when you make one ca

ll to get all

of your bags and other pack

aging, fixtures, display, price

marking,

antishoplifting, even your gi

ft cards, POS System, prom

otional products,

credit card processing, and y

es, even your AUTOPILOT

customer

loyalty program.

2) You Get Make-You-Happ

y Client Service: We’re so s

erious about

giving you Make-You-Happ

y Client service that we own

www.

MakeYouHappy.com world

wide! It actually is very sim

ple. Everyone

here knows Only Happy Cli

ents Come Back...and our jo

b is to be sure

you are happy - every time!

3) You Get Your Order On T

ime - Every Time: Within m

inutes of

placing your order it will be

pulled and ready for shipm

ent. If you place

your order on stock product

before 2 PM, it will ship th

at day, and if you

place it later and tell us you

need it right away, we’ll do

our best to get it

out that day. And when you

order something that is non

-stock or custom

printed, you’ll get it when y

ou’re told you will - EVERY

TIME!

HURRY! Offer Expires Ma

rch 25th!

Boomerang Letter



26

3D Mail piece included: COMPASS (D31014)

Step 2 - Follow up your first letter with a 3D Mailing that includes this compass and the headlines:

Sample Headlines:

“Are You Lost?”

“Shall We Send Out The Search Party?”

“Have You Lost Your Way To Our Store?”

“Have You Lost Your Way To Our Office?”

“Have You Lost Your Way To Our Restaurant?”

Pricing Price per bag of 24. Order in one bag increments. Minimum order 4 bags.

Compass Campaign

96pcs$0.16/ea

504pcs$0.14/ea

1008pcs$0.11/ea

2016pcs$0.09/ea.


27

Shall We Send Out the Se

arch Party?

Dear [first name],

A few weeks ago we mail

ed you a FREE $20.00 Am

erican Retail

Supply Gift Certificate bec

ause our records indicate

it’s been too

long since we’ve heard fr

om you at American Retail

Supply (formerly

Thompson Merchandising

& Supply). And, it even

Doubles to $40.00

with your purchase of $20

0 or more, and Quadruples

to $80 with your

purchase of $500 or more!

Here are 3 Reasons Why

Our Competition Hates

Us

But You’re Going to Lov

e Us…

1) Get Everything You N

eed To Run Your Store W

ith One Phone

Call: You’ll save time and

money when you make on

e call to get all

of your bags and other pac

kaging, fixtures, display, p

rice marking,

antishoplifting, even your

gift cards, POS System, pr

omotional products,

credit card processing and

yes even your AUTOPILO

T customer loyalty

program.

2) You Get Make-You-Ha

ppy Client Service: We’r

e so serious

about giving you Make-Yo

u-Happy Client service tha

t we own www.

MakeYouHappy.com wor

ldwide! It actually is very

simple. Everyone

here knows Only Happy C

lients Come Back...and ou

r job is to be sure

you are happy - every tim

e!

3) You Get Your Order O

n Time - Every Time: Wi

thin minutes of

placing your order it will b

e pulled and ready for shi

pment. If you place

your order on stock produc

t before 2 PM, it will ship t

hat day, and if you

place it later and tell us yo

u need it right away, we’ll

do our best to get it

out that day. And when y

ou order something that is

non-stock or custom

printed, you’ll get it when

you’re told you will - EVE

RY TIME!

HURRY! Offer Expires M

arch 25th!

Compass Letter



28

3D Mail piece included: SILVER PLATTER (D31054)

Is your message so important that it needs to be delivered on a silver platter? If so, why not send it on a silver platter! The Silver Platter measures 6” wide by 9” long and must be used with a 9.5” x 6.5” or larger envelope.

Sample Headlines:

“This Is So Important it needs to be Delivered on A Silver Platter”

“You are Our Top Priority, and We’ll Be Sure To Serve You on A Silver Platter”

“Service so Fanatical, You’ll Feel Like Your Being Served on a Silver Platter”

Pricing Price per each. Order in multiples of 12. Minimum order 48 pcs.

Silver Platter Campaign

48pcs1.95/ea

192pcs1.75/ea

528pcs1.35/ea

1008pcs1.25/ea


29

“This Is So Important

it needs to be

Delivered on A Silver P

latter”

Dear [personalized],

Why would [your compan

y] send you a message on

a silver platter??

Well… quite frankly wha

t I have to tell you is so da

rn important that it

really requires to be served

on a silver platter.

• Can cut your costs

• Can boost your sales

• Can increase your produ

ctivity

• Too many others to list

• You won an award and

need to tell your clients

• You recently joined up w

ith XYZ company for bett

er results

You benefit from our good

news! You get [a tested an

d experienced staff,

better service, etc] and we

want you to enjoy it. You

’re the reason we’re

doing this. Our customers

deserve the best and now y

ou know you’ve got

it!

But what’s more, you get v

ersatility from [your compa

ny] In fact, you

get to pick what we serve

to you on this silver platte

r! You can mix and

match our services and co

me up with a unique comb

ination all your own.

Your company is unique, w

hy shouldn’t you get this s

erved on a silver

platter?

Call Today get this This F

REE Gift [insert the gift

and include a picture of

it]

If you’re one of the first X

X people to call you get a

free [insert your gift].

Give me a call today at xx

x-xxx-xxxx and we’ll get y

ou started. If you’re

still not totally sure and y

ou need more information

just call the FREE

recorded number, 24 hours

a day at 1-800-xxx-xxxx a

nd get

Silver Platter Letter



30

3D Mail piece included: SAND TIMER (D31055)

Do you have a deadline approaching for a seminar, boot camp, or offer? Is time running out on your clients to respond. Use this plastic mini sand timer to show your clients that their time is literally running out!

Sample Headlines:

Your Time is Running Out!”

You’re Running Out Of Time to take Advantage of This Once in a Lifetime Opportunity!

“Time is Running Out to Lock in Your Lower Mortgage Rate”

“Time is Running Out to Renew Your Subscription at the Low, Low Yearly Rate.”

“Can I Really Save You Money? Call Me and Before the Sand Runs Through This Timer, You’ll Know!

“If You’re Caught in a Messy Divorce, Your Time May Be Running Out”

“Always Running Out of Time to Eat Healthy? 7 Time Reducing, Healthy Eating Snacks to Lower Your Weight”

“Are You Always Running out of Time? Who Else Needs to Find 4 Extra Hours A Day.”


Sand Timer Campaign

96pcs.48 /ea

504pcs.41/ea

1008pcs.33/ea

2016pcs.27/ea


31

3D Mail piece included: SHREDDED MONEY (D31048)

The shredded money mailer is a great direct mail promotion and is an example of a successful promotion that can be run in just about any business or business category.

A great benefit of this piece is the postage price. It’s only $0.64 for less than 1 oz. (and additional $0.20 per ounce thereafter). I love using the clear plastic envelopes for this mailer. It may let the “cat out of the bag,” but I love how it looks, and it’s certain to

get your prospect’s attention, which is everything in direct mail.

You’ll want to use this mailer whenever you want to talk about saving or making money, something everybody wants to do. Tell your prospects they’re “throwing money away” by not taking advantage of your products or services.

Sample Headlines:

“Why in the World is _________ of _______ Sending You a Bag of Shredded Money?

“You’re Wasting $_____________ Each Month on Your _____________.”

“Buying Cheap _______________? You’re Better Off Shredding Your Money.”

“If You Don’t Use ______________. It’s Like Throwing Money Away!”

“Are You Throwing Away Money In Your __________ Business.”

Pricing Price per each. Order in multiples of 10 Minimum order 100pcs

Shredded Money Campaign

100pcs0.89/ea

500pcs0.76/ea

1000pcs0.69/ea

2000pcs0.64/ea


32

3D Mail piece included: DICE (D31108)

This item may be new to our catalog but it’s one I’ve seen before, and now I bring it to you. In the interest of full disclosure I first saw this used by Dr. Gregg Nielsen about five months ago and swiped (ethically). I’m certainly not above swiping ideas from other smart marketers, and neither should you!

For auto-repair shops:“Don’t Gamble with Your Vehicle”

For people selling insurance:“Don’t Gamble Your Life Insurance

on Cut-Rate Providers.”

For martial arts, music lessons, and other children programs:“Don’t Gamble with Your Child’s

Self Esteem and Confidence.”

For chiropractors:“Don’t Gamble with Your Quality of Life”

For financial planners:“Going at it Alone? Don’t Gamble Your IRA On It!”

For people in real estate:“Don’t Gamble on Unproven Realtors”


Dice Campaign

100pcs$0.17/ea

500pcs$0.15/ea

1000pcs$0.13/ea

2000pcs$0.12/ea


33

This is a great 3D Mail item for anyone who has clients coming from all over the country or world for a boot camp, conference, seminar, etc. This is designed to go out to prospects who are close enough to drive to the event but who have not registered for the event.

Sample Headlines:

Zoom…Zoom…Zoom367 Carpet Cleaners from around the Globe are Coming to Our

Event, Yet you Can Drive there Easily!

Zoom…Zoom…Zoom1,000’s of the Top Cosmetic Dentists are Coming from around the

Globe Yet you Can Drive there Easily!

Zoom…Zoom…ZoomSmart Home Builder’s from Throughout the Southwest

are Attending this One Of A Kind Event, Yet You Can Drive there In Less Than 1 Hour!

Zoom…Zoom…Zoom723 of The Top 1,000 Real Estate Agents Are Flying

In From Around the World to be there, and you Can simply get In Your Car and Drive on Down!

Zoom…Zoom…ZoomThe Top Bass Fishermen from Around the World Are

Flying form All Over (Some over 7,500 Miles!) , Yet you Can Drive there Easily!

Pricing 2-1/2’’ Cars. Price per each. Order in multiples of

10. Minimum order 100pcs.

Toy Car Campaign3D mail piece included: SMALL TOY CAR (D31002)

100pcs0.44/ea

500pcs0.37/ea

1000pcs0.30/ea

2000pcs0.26/ea


34

Are You Absolutely Sure Your Best

Possible Decision Is To Miss This?

What ONE idea or example or strategy

exposed to you at The Thompson

Merchandising & Supply FREE 35th A

nniversary Client Appreciation

Conference & Expo by one of the speak

ers or one of the vendors might just

double your income in 2005?

I’m concerned!!

Lindsey in my office gave me a list of

everyone who is already registered to

attend what is turning into the BIGGE

ST and BEST INCOME BUILDING

Event ever put together for Independen

t Retailers and I was shocked that

you were NOT registered. Seriously, w

hat the devil are you thinking?

There’s ONLY one possible explanatio

n. You’ve been so busy and distracted

by running your business, or whatever

… that YOU HAVEN’T GOTTEN

AROUND TO IT.

So………As you’ve noticed,

I’ve attached a ‘ROUND TUIT’ to the

top of this letter

and at the risk of sounding a bit silly…

3D Mail piece included: ROUND TUIT (D31004)

This is perfect for a second or third mailing to a list of prospects who have not responded to your previous offers and refutes the excuse of, “I just haven’t gotten around to it yet.”

Pricing Priced per each. Order in multiples of 50. Minimum order 100.

Tuit Campaign

Tuit Letter

200pcs.29/ea

1000pcs.25/ea

2000pcs.20/ea

4000pcs.17/ea



35

3D Mail piece included: Bosnia-Herzegovina 100 Dinara BANK NOTE (D31005)

This is a knock off of the famous dollar bill letter. The letter Gary Halbert says, he never saw fail in a B2B mailing. My original dollar bill letter is in Dan Kennedy’s Magnetic Marketing. When we replaced the dollar bill with this foreign bank note our ROI increased. A similar letter featuring a million dollar bill is on the next page.

Pricing Order in multiples of 100. Minimum order 100pcs.

Bosnia-Herzegovina 100 DinaraBank Note Campaign

100pcs.57/ea

500pcs.49/ea

1000pcs.39/ea

2000pcs.33/ea

Dear Friend:

As you can see, I have attached a nice, new, c

risp, Bosnia-Herzegovina

100 Dinara Bank Note to the top of this letter. Why have I done this

?

Actually, there are two reasons:

1. I have something v

ery important to tell you, and I needed som

e

way to make sure this letter would catch yo

ur attention.

2. And secondly, since what I have to tell yo

u can save you a great deal of

time and money, I thought using money, ev

en though it’s not real, as an

“eye-catcher” was especially appropriate.

Here’s why I am writin

g: In today’s

Bosnia-Herzegovina 100 Dinara Bank Note Letter



36

3D Mail piece included: MILLION DOLLAR BILL (D31000)

Pricing Order in multiples of 50. 100 pcs minimum order

Dear Friend:

As you can s

ee, I have attached a nice,

new, crisp, Million Dollar

Bill

to the top of this letter. W

hy have I done this? Actua

lly, there are two

reasons:

1. I have something very i

mportant to tell you, and

I needed

some way to make sure t

his letter would catch yo

ur attention.

2. And secondly, since wh

at I have to tell you can s

ave you a great

deal of time and money,

I thought using money, e

ven though it’s

not real, as an “eye-catch

er” was especially approp

riate.

Here’s why I

am writing: In today’s co

mpetitive retail market yo

u can’t

afford to waste time or mo

ney... and when it’s time to

buy packaging,

fixtures, and other supplie

s for

Million Dollar Bill Campaign

Million Dollar Bill Letter

100pcs.22/ea

1000pcs.18/ea

2000pcs.14/ea

5000pcs.13/ea



37

Million Dollar Bill Campaign

Million Dollar Bill Letter

3D Mail piece included: X-RAY FILM

Sample Headline:“Actual Smile of 3D Mail Results Client After His First

3D Mail Direct Mail Campaign!”

This 3-Piece Direct Mail Set Includes

1. X-Ray Film with the big smile and your custom message. 2. 2-Sided “Prescription” with your personalized handwritten “prescription” on one side, with a “Critical” message on the other side. 3. 6”x9” envelope printed with your return address, and“X-Ray Enclosed, Do Not Bend” stamped on the outside of the envelope. We’ll even help you create your unique “DDS” for your business and the letter itself if you wish!

Note: Optional custom Sales letter (pictured) is not included in price. Call for custom quote.

Pricing Price per set of X-Ray Film, Envelope, and 2-Side

Prescription Script. Minimum order 100 sets. There is a $97 set up fee for any order under 1,000 pcs.

X-Ray Film Campaign

100pcs1.33/set

500 sets1.21/set

1000sets.14/ea

2000sets.72/set

5000sets.60/set



38

Sample Headlines:

Whoopee!!!!Get Your Car Ready for Summer

Travel Right Now and SAVE

You’ll Shout Whoopee!!! When You Find Out That Now is The Best Time Ever

to Make REAL Money In Real Estate

Whoopee!!!!You Can Get a New Printer for Your Business for

Less Than What You’re Currently Paying for Toner & Service

Whoopee!!!Yes You Can Own Your Own Building

For Less Than You’re Currently Paying For Rent

Whoopee!!!!You Really Can Still Make

6 Figures as a Photographer!

Whoopee!!!No More Back Pain!

Whoopee! You’ll Love This Innovative Wine Club

Whoopee!!!!No Interest Payments for 72 Months!

3D Mail piece included: WHOOPEE CUSHION (D31100)Whoopee Cushion Campaign

96pcs.55/ea

504pcs.48/ea

1008pcs.38/ea

2016pcs.32/ea

Pricing Price per each. Order in multiples of 12. Minimum order 96pcs.


39

3D Mail piece included: PACK OF NUTS (D3625525)

A pack of nuts for the very popular J. Squirrel letter. This is perfect for a second or third mailing to a list of prospects who have not responded to your previous offers. If you haven’t used a J. Squirrel letter, you’re NUTS... and if you send your J. Squirrel letter to Dan for a critic, he’ll tell you to put a bag of peanuts in the letter. This small airline size bag of peanuts only weighs .5oz so it will keep your postage cost down and still give you the impact you’ll need.

Sample Headlines:

Are Ya Nuts?Are You Sure Missing This Event Is Your Best Decision?

John Doe Must be Nuts Offering FREE Helicopter Tours of the Grand Canyon

My Accountant Thinks I’m Nuts, But I’m Gonna Do It Anyway!

You’re Going to Go NUTS Over Our No Interest Payments for 72 Months!

Has Gage Menswear Gone Nuts?? A Free Belt and Tie With $50 Purchase??

You’d Be Nuts Not to Join our Wine of the Month Club!

Don’t Work For Peanuts Any Longer. Local Investment Broker Teaches his Secrets to All

Pricing Price per each. Order in multiples of 50. Minimum order 100pcs.

Pack of Nuts Campaign

100pcs0.35 /ea

500pcs0.32/ea

1000pcs0.29/ea

2000pcs0.28/ea


40

3D Mail pieces included: 3-Step Lost Client Mailing System (D31070)

Do you help save your clients money? Do you help make them money? Then this 3-step direct mail promotion is for your business! I’ve seen this work successfully in 47 different business verticals. It’s a great direct mail example of really busting through the mailbox clutter.

Pricing per Set of 3

3-Step Lost Client System

96 sets.69/set

576 sets.61/set

1008 sets.48/set

2016 sets.34/set

3-Step Marketing Programs

3-Step ‘Are You Lost’ System

Save at least 10% when ordering these 3-step bundles. See special report on page 44 to learn more about how these work to explode your advertising results!


41To Order Call 888-250-1834 or visit www.3DMailResults.com

3D Mail pieces included: Headache Relieving 3 Step Mailing System (D39978)

Do you solve a nagging headache or problem for your clients? Use these themed mailers to stand out! Our testing our found that the more tightly themed your mail sequence is, the more success you’ll have. Use these 3 pieces to cut the clutter and dramatically boost response.


3-Step Headache Relieving System

100 sets1.85/set

500 sets1.64/set

1000 sets$1.26/set

2000 pcs1.02/set

3D Mail pieces included: ‘Are You Lost’3 Step Mailing System (D39979)

Do your prospects or clients feel lost? Does your product/service hold the answer? Use these themed mailers to stand out! Our testing our found that the more tightly themed your mail sequence is, the more success you’ll have. Use these 3 pieces to cut the clutter and dramatically boost response.


3-Step ‘Are You Lost’ System

48 sets3.79/set

144 sets3.17/set

504 sets2.88/set

1008 sets2.75/set

42

Looking for a way for your direct mail to stand out, but don’t want to spend a fortune on postage? Then the 3-HIT postage saver options are for you! All three items add no postage increase (the million dollar bill), or very little (add $0.20 for aspirin/antacid and worry doll). Priced per set of 3. Minimum order 96 pcs each. Order in multiple of 12.

3D Mail pieces included: Postage Saver Version 2 (D3SAVER2 )

3D Mail pieces included: Postage Saver Version 1 (D3SAVER)

Looking for a way for your direct mail to stand out, but don’t want to spend a fortune on postage? Then the 3-HIT postage saver options are for you! All three items add no postage increase (foreign banknote, and express envelope), or very little (add $0.20 for worry doll). Priced per set of 3. Minimum order 96 pcs each. Order in multiple of 12.

“Postage Saver” Mailers Campaign

“Postage Saver” Mailers Campaign Ver. 2



100 sets1.10/set

500 sets.92/set

1000 sets.78/set

2000 sets.72/set

100 sets.69/set

500 sets.58/set

1000 sets0.48/set

2000 sets0.42/set


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3D Mail pieces included: 3-Step Money Making/Saving Mailing System (D31199)

Do you help save your clients money? Do you help make them money? Then this 3-step direct mail promotion is for your business! I’ve seen this work successfully in 47 different business verticals. It’s a great direct mail example of really busting through the mailbox clutter.


3-Step Money Making/Saving Mailing System Campaign

50 sets2.56/set

200 sets2.18/set

1000 sets1.74/set

2000 sets1.45/set

“Postage Saver” Mailers Campaign


3D Mail pieces included: Top-Of-Pile 3 Step Mailing System (D31060)

These are Three Items That Simply Must Be on the Top of Your Customer’s Stack of Mail! Simply attach your address label and postage and drop them in the mail. Who’s not going to open these and read your letters? Prices includes 1 of each of the items. Ordered in multiple of 12


Top-of-Pile 3 Step Mailing System Campaign

48 sets2.77/set

504 sets2.65/set

1008 sets2.28/set

2016pcs2.09/set

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Special Report

The Magic of 3-Step Sequential Marketing

2 + 3 = 1?

To make a 3D Mail campaign work, simply sending out the letter and the package sometimes isn’t enough to ensure outstanding results. Whether you have sales teams make follow up calls, emails, direct mail pieces or other forms of contact, don’t forget to get those into your marketing funnel.

It’s also a good idea to integrate e-mail and direct prospects to a website or a specific page on your website. This can maximize the impact of your package in both the 3D mail pieces and the follow up pieces you send. Contacting your prospects multiple times over multiple different medias is essential for direct mail success.

In addition, there is a direct mail rule that says, “If you send the same offer with just different words a second and a third time, the response of #2 and #3 will match the results of the 1st mailing. So, if your first mailing is a success, run your numbers to determine if you want to do a second and a third.

You may not have been a math major, and I certainly wasn’t, but stay with me on this one as we start a discussion on sequential marketing.

Sequential marketing is a program in which the same prospect is contacted several times using a system of letters, each one clearly referring to the previous one, all sent in a fairly condensed period of time, usually 4-6 weeks.

You’ll usually double your response with 3 touches. This is where my fuzzy math comes in. Let me explain.

We know that using 3 steps will almost always double our response. Let’s say we’re mailing out 500 bank bags as the first step in a

what you’ll find inside - home - 3d mail results3 why 3d mail gets such great results for any...

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