You executed a social media campaign.....

Your brand has a Facebook Page...

And some facebook application , maybe a facebook game

Your brand has a Twitter presence too.....

You created a blog, youtube channel, flickr, foursquare and many more assets..

And,…..You bought media to promote your social media assets

You have got few thousand followers......

So you think you have a successful campaign????

But what now?

What do you do with the few thousand loyal followers on

facebook, twitter & other social media assets??

Do you leave them idle?

Question you need to ask yourself?

Or you engage them?

Do you run another campaign to build your

followers?

Question you need to ask yourself?

Customer is highly engaged

In mobileIn social media environmentIn this collaborative tech age

So how does your brand build engagement with the customers in

this environment?

How do you build a sustainable engagement model?

Social media is different from offline media, the onlinecontent needs to be customized for the audience๏ Authentic๏ Transparent๏ Fresh๏ To the point๏ Frequent

1. Design content for the online audience.....

• Hire a community manager• Lives & breathes your brand• Understands the customer sentiment• Can think out of the box• Can build engagement experience

Have an online brand mascot

Deliver integrated communication

๏ Share your ongoing brand updates, though in a manner that is suitable for the social media environment

๏ Build engagement around the brand updates

๏ Showcase the positives

Integrate your campaigns

๏ Plan for social media campaign delivery

๏ Optimize the integration between offline + online environment

๏ Use the environment to build participation & create awareness

Online Customer Service

๏ The public glare of social media is offering an opportunity to customers to raise their customers real time

๏ Social media provides speed & promptness in responding to customer queries

๏ Create an environment that encourages peer to peer assistance

The BIG Idea“Build Sustainable Communication”

The BIG Idea“Key your customers engaged”

The BIG Idea“Key it constant”

THANK YOU