ADVANCED ONLINE Director of Web Strategies: Jason Weaver

Local search overview

http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013

5 core factors that matter: website, links, reviews, blogging, social media

Website

Links

Reviews

Blogging

Social Media

LinksOther websites talking about you

Link BuildingCorporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites

Link BuildingCorporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites

Organizations Home shows

Local websites Magazines

News papers Social media

On others blogsMBS corporate is helping with this now

http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/

Name

Address

Phone Number

Monkey Bars123 Road #117Salt Lake City, Utah(208) 567-5678

Monkey Bars, LLC123 Rd Ste 117SLC, Utah(208) 334-3456

Monkey Bar Storage#117 123 RoadSalt Lake, UT(208) 123-1234

Thanks Mike @ http://www.miftymarketing.com

ABC Co. 123 Road #117Salt Lake City, Utah(208) 567-5678

Alfa Beta Cappa Co. 123 Rd Ste 117SLC, Utah(208) 334-3456

Alfa Beta Cappa #117 123 RoadSalt Lake, UT(208) 123-1234

Thanks Mike @ http://www.miftymarketing.com

Problem Multiplies With Multiple Businesses

Monkey Bars123 Road #117Salt Lake City, Utah(208) 567-5678

Monkey Bars, LLC123 Rd Ste 117SLC, Utah(208) 334-3456

Monkey Bar Storage#117 123 RoadSalt Lake, UT(208) 123-1234

Cool Construction123 Road #117Salt Lake City, Utah(208) 567-5678

Cool Construction, LLC123 Rd Ste 117SLC, Utah(208) 334-3456

Cool Construction Systems#117 123 RoadSalt Lake, UT(208) 123-1234

2 Cases of N.A.P. Confusion

Hired an SEO company to work on their construction company1st Caused both the local garage website and the construction website to loss traffic

Like Paying to Get Stuck On It’s A Small World

2 Cases of N.A.P. Confusion

Hired an SEO company to work on their construction company2nd Informed us and rankings continued to improve for both websites

Link Building – Full Web of SourcesCorporate Monkey Bars, Directories, Local Websites, Blogs, News Papers, Organizations, Social Sites

http://www.getlisted.org

Links

How to get more links

Think about every one that could give you a link and ask for itKeep your business information straight Let us know of other companies working for you

ReviewsReviews on Google+ Local

Reviews Survey

Responses2,100USA & CanadaRepresented

TrustedBright Local a leader in review research

Reviews79% of consumers trust online reviews as much as personal recommendations (up from 72% in 2012)

http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013

79%

Reviews67% of consumers read up to 6 reviews before they form an opinion about a company

http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013

67%

Reviews65% of consumers are more likely to use a business which has positive online reviews (up from 52% in 2012)Just 24% of consumers said that they select a business based on other factors then reviews (down from 28%)

http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013

65%

Competitive Edge

/79 Quantity of reviews inside Google+ Local business listings7

5 or more reviews results in Google showing stars on Google searches

http://www.davidmihm.com/local-search-ranking-factors.shtml

7/79 - Quantity of reviews inside Google+ Local business listings

Reviews on Google+ Local business pages

Your reports & warranty activations

Where we collect emails to solicit reviews

Reviews

How to get more reviews

Fill out report docsCollect emails & share them in your docGive your customers warranty cardsTell your customers you will be emailing them how to leave you a review

Blogging & SocialYour blog & others blogYour SM & others SM

On your own blogOptional

http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/

Facebook3 largest search engineIf you want to do Facebook ads you’ll want a following

http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/

Google+More tabs and Authorship matter

http://https://www.facebook.com/pages/Monkey-Bar-Storage/113731918702801/

Why people like a business/brand

Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like-follow-businesses-online/3618/

What people want from you on SM

Matt McGee Local U Presentation & More in-depth http://www.smallbusinesssem.com/why-we-like-follow-businesses-online/3618/

Respond to People

Promotions

Regular Posts

Share recent jobsLocal news/holidaysNew products & dealsNew videosTipsHome showsComment on others postsRespond to comments

3 examples of things to share

http://yournashvillerealestate.com/get-an-organized-garage-in-nashville/

Blogging / Social

Get more from blogging & SM

Follow corporate blog & social mediaIf you are on SM mind the 3 categoriesTake good photos of every job you doWe are seeking dealers who want to test blogging & Google+/Facebook

CustomizationBanners & Pricing

BannersWe can place banners on any page

Customization – Pricing & IdeasWe can add pricing

We have new product photos & videos readyLet us know if you will be offering them in replace or in addition to

New ProductsWeb Ready

Customization

Get more from your website

When big things happen let people knowConsider adding banners, pricing or examplesBe clear about what products you are offering