CASE STUDYHOLIDAY DEALS SOCIETY

www.thelbma.com

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WHRRL BACKGROUND

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Employs a scratch ticket model that gives people chances to win prizes when they check in to businessesAllows users to build contests at either single locations called “societies”

Segmentation model by bucketing communities of people

Whrrl puts groups of people of like mind into groups based on their behavior in some cases and based on them opting in in other cases

A WHRRL EXAMPLE

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Yo Quiero MexicanSociety created for users to check in to multiple Mexican restaurantsMembers of this society can share their experiences and gather information on the best restaurants in their areas

CASE DETAILS: THE HOLIDAY DEAL SOCIETY

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This Society was built for the 2010 and early 2011 holiday season

WHRRL PARTNERS

PHILLIPSHAMILTON

BEACHSEAGATEELMER’S

MURPHY USA

CHECK IN @

TARGET

BEST BUY

WALMART

PRIZES INCLUDEDNorelco razors,

Sonicare Electric Toothbrushes,

Philips Flexible Fit Earhook

headphones, Elmer’s Glue

Memory Making gift bags,

Hamilton Beach Slow cookers,

Seagate GoFlex USB drives and

Murphy USA coupons.

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CASE DETAILS: THE HOLIDAY DEAL SOCIETY

Society has over 1500 members after 2 ½ weeksSOCIAL ACTIVITY

There is a total of over 19 000 Social Actions taken in the Society

This includes recommendations that were created, saved, completed, re-recommended and shared on Facebook/ Twitter as well as the total amount of times the game was played to win prizes from Hamilton Beach, Murphy USA, Philips, Elmer’s and Seagate

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CAMPAIGN RESULTSENGAGEMENT

44% of shoppers have acted on at least one recommendation in the Society

ACTIVATION44% of shoppers have checked in at one of the holiday shopping destinations

INFLUENCEOn average, each Society member either completed or re-recommended 3.3 recommendations

REACH75, 000 people have viewed recommendations from the Society that has been shared out to Facebook and Twitter