why declined candidates can make or break your …€¦ · than 9/24/16. the use of this seal...

H E A L T H W E A L T H C A R E E R

W H Y D E C L I N E D C A N D I D A T E S C A N M A K E O R B R E A K Y O U R C O M P A N Y ’ S S U C C E S S

August 24, 2016

H E A L T H W E A L T H C A R E E R

B R O U G H T T O Y O U B Y :

© MERCER | CAREERARC 2016 2Options, approvals

H O U S E K E E P I N G

Nancy has over 25 years of employee health and wellness benefits experience, including 11 years at Mercer, several years as a partner at another major global HR consulting firm, key leadership at a wellness start-up, wholly-owned by a major health system and leading global wellness at a F500 company.

Nancy Kingsland

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© MERCER | CAREERARC 2016 4

T O D A Y ’ S S P E A K E R S

Chief Marketing Officer Partner, North American Talent Growth Leader

COURTNY CLOETERMercer

YAIR RIEMERCareer Arc


T O D A Y ’ S D I S C U S S I O N

What’s at Stake: Your Employer

Brand

01Candidate

Experience Study Results

02How do we improve the candidate

experience?

03Review &

Actionable Next Steps

04

© MERCER | CAREERARC 2016 6© MERCER | CAREERARC 2016 6

WHAT’S AT STAKE: YOUR EMPLOYER BRAND


I M P O R T A N C E O F E M P L O Y E R B R A N D I N G


CANDIDATE EXPERIENC E STUDY RESULTS


C A N D I D A T E E X P E R I E N C E S T U D Y M E T H O D O L O G Y / B A C K G R O U N D


0% 20% 40% 60% 80%

30 minutes ormore

30 minutes or less

Less than 15minutes

The amount of time HR spends on resume submissions

0% 20% 40% 60% 80%

Less than 1 hour

1 or more hours

The amount of time a Job Seeker spends on resume submissions

E M P L O Y E R S U N D E R E S T I M A T E T H E A M O U N T O F T I M E I T T A K E S C A N D I D A T E S T O S U B M I T O N E J O B A P P L I C A T I O N .


0% 50% 100%

No

Yes

[Job Seeker] When you don’t hear back on the status of your

application, do you ever doubt that a human being has reviewed your

application?

0% 20% 40% 60% 80%

Unlikely

Likely

[HR] How likely do you think your pre-screening tool might have

overlooked a qualified candidate?

J O B S E E K E R S D O N ’ T B E L I E V E T H E I R R E S U M E S A R E B E I N G R E V I E W E D


0% 20% 40% 60% 80%

No

Yes

[HR] Have you read at least one piece of online negative feedback

about your applicant process?

0% 50% 100%

No

Yes

[Job Seeker] Have you ever been asked by an employer for

feedback on their candidate process?

J O B S E E K E R S A R E L E A V I N G N E G A T I V E F E E D B A C K O N L I N E A B O U T T H E I R E X P E R I E N C E B U T E M P L O Y E R S A R E I G N O R I N G I T


3%

4%

6%

24%

59%

None

Decreasing thenumber of…

Training managerson interviewing skills

Improving the onlineapplication interface

Bettercommunication…

[Job Seeker] What is the one area you would advise companies to

focus on that would improve your candidate experience?

1%

99%

Not impactful

Impactful

[HR] How impactful do you think enhancing the candidate

experience could help your employer brand?

G O O D N E W S : E M P L O Y E R S P L A N T O I N V E S T M O R E I N C A N D I D A T E E X P E R I E N C E


HOW DO WE IMPROVE THE CANDIDATE EXPERIENC E?


How do we improve the experience?

W H A T D O C A N D I D A T E S W A N T ?

• Candidates expect employers to be transparent on their career site with relevant and accurate information.

• Candidates want a clear understanding of company culture, employee experience, and the job itself.

• Candidates want better communication – they want to know where they stand during the apply process and how they can be better prepared for their job search.

How do we improve the experience?


I M P R O V I N G T H E C A N D I D A T E E X P E R I E N C E : T O P O F T H E F U N N E L

• Easy to understand ATS / Job Application Experience

• Well-designed career site (Employer Branding)

• Engaging content (video, images, culture, etc.)

Showcase Your Culture / Employer Brand


I M P R O V I N G T H E C A N D I D A T E E X P E R I E N C E : M I D -F U N N E L - N O T I F I C A T I O N

• Notification - prompt

• Clear communication / updates

• Preparation for interview / next steps

• Candidate Care*

Candidate Experience is Key


I M P R O V I N G T H E C A N D I D A T E E X P E R I E N C E : B O T T O M O F T H E F U N N E L - I N T E R V I E W I N G

• Don’t leave your candidates waiting

• Come prepared / do your research

• Provide feedback on process and what to expect

• Above all else, be honest

These action items don’t require you to spend a penny.


I M P R O V I N G T H E C A N D I D A T E E X P E R I E N C E : H O N E S T Y


I M P R O V I N G T H E C A N D I D A T E E X P E R I E N C E : W H A T ’ S A T S T A K E

• Employer Brand Damage

• Future Recruiting and Retention Impact

• Reduced Employee Referrals

• A Loss of Return Candidates

• Higher Website Bounce Rates


REVIEW & ACTIONABLE NEXT STEPS


T Y P I C A L A P P L I C A T I O N E X P E R I E N C E

I haven’t heard from the company. It’s taking a long time.

I’m going to tell my friends and family!

Applying took a while, but I’m excited!

I want this job!

Rejection


O N A V E R A G E

219 applicants

Did you know ...

only is hired?Source: WSJ Jobs2Web study, 2011


T H E S O C I A L L A N D S C A P E

The average person’s social reach is

over 25,000 people*

Source: * 2016 Royal Society study on social networks, www.bit.ly/1OT64Bp


R E V I E W S M A T T E R

• 75% of job seekers consider an employer’s brand before even applying for a job*

• There will be a worldwide shortage of 18 million skilled workers by 2020**

With talent in the driver’s seat, they are asking,“Is this company worthy of ME?”

Sources: * CareerArc “2015 Employer Branding Study”** McKinsey Global Institute “Talent Tensions Ahead” http://bit.ly/22szdKa


R E P U T A T I O N M A T T E R S

“I love my job! For the first time in my career, I have the chance to make a difference. I’ve really grown as an employee since joining.”

“It's the equivalent to a sweat shop. They expect you to do the job of 2-3 people and get paid for one. I told all my friends to stay away.”

92% of job seekers trust word-of-mouth over advertising*

Source: * Nielson Report “Consumer Trust In Online, Social And Mobile Advertising Grows”


C A N D I D A T E E X P E R I E N C E

CorporateBrand

Service / Consumer

BrandEmployment

Brand

How do we protect our brand?

CandidateCare

Candidate Experience


I T A L L S T A R T S W I T H A N I M P R O V E D D E C L I N E E M A I L

• Create empathy, backed by an offer of feedback and resources

• Keep the candidate interested in your company

• The “Ask” for a positive review on Glassdoor

• Easy to implement


R E I N F O R C E D W I T H A B R A N D E D C A N D I D A T E C A R E P R O D U C T

• Ability to customize logos, branding, and messaging

• Custom name and URL

• World class resources to help candidates improve

• A powerful tool for Candidates. Those who activate find their next job 3x faster than the national average* - Thanks to you!


J O B S E E K E R S P L A Y N E U R O S C I E N C E G A M E S A N D A R E M A T C H E D T O C A R E E R S A N D C O M P A N I E S

W H A T I S Y O U R C A R E E R D N A ?

P L A Y G A M E S

M A T C H T O C A R E E R S A N D J O B S

Sales

You

HR

Call Center

Financial Analyst


P O S I T I V E I M P A C T = P O S I T I V E F E E D B A C K

“I’ve never received anything of value from a company that did NOT choose me… wow! Thank you!”


powered by C A N D I D A T E C A R E

• Candidate Care improves the Candidate Experience for EVERY candidate

• Your brand is positively impacting an entirely new segment of people.

• It’s a proactive solution that helps skew reviews heavily towards the positive.


QU E S TIO N SPlease type your question in the Q&A section

S P E C IA L OFFE REnjoy a 60 Day FREE Trial for the use of Candidate Carehttp://bit.ly/2bfyZmJ



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Stay on the webinar, online for the full 60

minutes.

Certificates delivered by

email no later than 9/24/16 The use of this seal confirms that this activity

has met HR Certification Institute's® (HRCI®) criteria for recertification credit pre-approval. Recertification Credit Hours Awarded: 1 Specified Credit Hours: HR (General) recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, SPHRi™ recertification through HR Certification Institute's® (HRCI®). For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org.

http://www.hrci.org/


O N - D E M A N D W E B I N A R SW A T C H F R O M A N Y W H E R E , A T A N Y T I M E , A T N O C O S T

36


A S C E N T I S R E C R U I T I N G

• Helps you recruit, qualify, hire and on-board applicants

• Automates the recruiting process by: – Tracking open positions– Create and score pre-screening

questions– Encourage employee referrals– Review resumes– Schedule interviews.

• Designed personally for your company

• Supports a paperless on-boarding process using electronic signatures for new hire documents such as I9s, W4s, and EEO.


D O W N L O A D S L I D E S ? W A T C H A G A I N ?

38


D O W N L O A D S L I D E S ? W A T C H A G A I N ?

39


C O N T A C T U S

40

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800.229.2713

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