why families matter - family arts campaign...2014/04/03 · microsoft powerpoint - 3. why families...
TRANSCRIPT
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Why Families Matter
Sam SparlingAudience Engagement Manager
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Family Audiences
• Why target families?– Building a future audience– Providing rich, shared experiences– Responsibility
• Delivering a family‐friendly experience– Subsidised tickets– Holistic offer– Enriched pre or post‐show activity
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Importance of backstage crafts
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Challenges and Benefits
Challenges: • Cost• Staffing• Scheduling• Programming of
performance opportunities
Benefits:• Developing relationships
with new audiences• Building loyalty• Art‐form perpetuation• Attracting sponsors• Changing perceptions• Inspiring young people
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Shared experiences
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Meet Micah and Shaz
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“Children need to go to the theatre as much as they need to run in the fresh
air” (Philip Pullman)