why getting a responsive web presence is only the start of the journey?
TRANSCRIPT
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Why Getting a Responsive Web Presence is Only the START of the Journey?
Presented by Logan Nathan
Responsive Web Presence for SMEs
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Responsive Web PresenceNote:solomoIT is an independent company based in not associated in anyway with LinkedIn.
Training & Coaching we provide are based on our own independent research and ‘hands-on’ use of this platform for business and individual use.
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In today digital age every business needs to have a web presence in order to reach their potential target market!
However, if a business is serious about generating leads, it needs to have a lot more than a great looking web presence.
Responsive Web Presence
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Responsive Web Presence
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For a business’ responsive website to take an outstanding START it needs to keep on improvising as per today’s evolving customer needs and technological upgrades.
Lets have a look how your business can achieve that.
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Strategic Goals
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Every website must have a set of goals in-line with their business plan. These can include: • Establishing a strong brand identity within your target
market• Generate leads from search or referrals• Sell a product/service (i.e. for an ecommerce website
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Tasks That Matter
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To make sure your website gets the kind of traffic you are after you need to: • Test browser and mobile compatibility• Optimise it for search engines• Link to social media profiles• Capture target market email addresses• Ensure website security
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Activity Analysis
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Make sure you track views and website activity to assess how close are you getting to your strategic goals. These include:• User location • Best/worst performing pages • Site searches• Dwell time• Content that gets most clicks
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Referral Marketing
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Referral/Influencer Marketing can be an effective customer acquisition tools for SMEs.
Any person, group or another well-known brand can play the role of an influencer, based upon their knowledge, reputation or experience with the brand.
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The concept of timing can be analysed in a number of contexts.
• Slow-loading websites• Dwell time• Timing of campaigns
Timing
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Getting a responsive website presence is only the START!
There are a lot more considerations for SME owners who want their business to flourish online and squash competition with a goal focused high performing website.
Conclusion
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Lets Connect!
Logan NathanDigital Transformation Strategist, Social Selling Specialist,
LinkedIn Trainer
Do You Want To Take Your Responsive Website To The Next Level?