why most businesses suck at blogging (and how you can be different)
TRANSCRIPT
Why most businesses suck at
blogging
@BloggerSidekick
BloggerSidekick.com
Blogging isn’t about thought leadership.It’s about
growingyour business.
Where are we now?
Why are we here?
How can we be different?
Where are we now?
Where are we now?
Why are we here?
How can we be different?
Why are we here?
Why most blogs fail
Forget about email
Make it about ourselves
Target everyone
Ignore SEODo it for the wrong reasons
Expect overnight results
Don’t document a strategy
Only focus on creation
Quantity over quality
Don’t forget
about Google
Creation is
just
one part
Extend the
conversa
tion
Why most blogs fail
Forget about email
Make it about ourselves
Target everyone
Ignore SEODo it for the wrong reasons
Expect overnight results
Don’t document a strategy
Only focus on creation
Quantity over quality
Where are we now?
Why are we here?
How can we be different?
How can we be different?
SIDEKICK BLOGGING PROCESS™
CREATE
PROMOTE
CONVERT
NURTURE
5 customers
2 recurring
customers
1,000 email
subscribers
7,000 website visitors
10,000 social shares
SIDEKICK BLOGGING PROCESS™
CREATE
SIDEKICK BLOGGING PROCESS™
PROMOTE
• Social media marketing platform that makes scheduling content easier
• Attributes growth of 100,000 users in 9 months to blogging
• Co-founders focused on guest blogging initially and then shifted full attention to their own blog
SIDEKICK BLOGGING PROCESS™
CONVERT
SIDEKICK BLOGGING PROCESS™
NURTURE
Awesome content
Even more awesome content
+ “Is it really that price?”+
=
• Simple help desk software for small to medium businesses
• Puts blogging in the top 4 reasons for their growth from 0 to 100,000K in monthly revenue in 12 months
• Other reasons include understanding their customer, a learning mindset and optimising their website
SIDEKICK BLOGGING PROCESS™
CREATE
PROMOTE
CONVERT
NURTURE
Blogging isn’t about thought leadership.It’s about
growingyour business.
Why most businesses suck at
blogging
@BloggerSidekick
BloggerSidekick.com