Why social media? Tips for using online marketing

The way people solve problems has changed

80’s and early 90’s

Doesn’t answer the biggest ?

Late 90’s- early 00’s

Sort of answers the biggest ?

Present

Answers the ?

How do I know if you will do a good job for me?

Traditional Marketing:

You create a message

distribute the message

You try to build a relationship with them

People buy

The new way to market:

You provide value to people

They show interest in you

People buy

Continue the relationship

(Just in time marketing) (On demand marketing)

Social media is good at:

Increasing awareness of your business (branding)

Improving customer loyalty (connection)

Promoting behaviors (marketing)

Key elements to a successful social experience

- Social Strategy

What do you want to accomplish?

- Social Site Design

Have a unified brand

- Social Interaction

How do you get people to share?

- Social Measurement

How do you track results?

What is the next step you want people to take?

The key to online marketing is answering this question:

Attract Interact Transact

Social Media

Website

Followers Content Links

Unique Visits Flow through Action

Thank You!