why social media is the make or break of any small business
TRANSCRIPT
Why Social Media is the Make or Break of any Small Business
Stacey Berold-Kutscher, Head of Marketing
Social Media & You
Who has a Facebook Fanpage?
Who has a LinkedIn company page?
Who has a Google+ page?
Who has tweeted today?
STAND: 190
Social Media Marketing Tools
Agenda
Introduction
The Social Media Evolution
Why Social Media?
Get Social on a Budget
Q&A
STAND: 190
Social Media Marketing Tools
How Social Media Evolved
STAND: 190
Social Media Marketing Tools
2015
2014
2013
2012
2011
2010
2009
2008
2007
2005
2002
2004
2003
1999
1997
1998
2006
Blogging Be-gins
Facebook passesMySpace
Facebook turns 10
Facebook Buys Insta-gram
Where are we now?
STAND: 190
Social Media Marketing Tools
Platform UsersFacebook 1550 million
Twitter 316 million
LinkedIn 97 million
Instagram 400 million
Where are we now? Creation of 3rd party platforms
On G2Crowd, JUST for social media management (not content, tracking etc.), 50 technologies
Development of academic and professional courses on social media and online marketing
Increase in agencies specialising in social media marketing
Growth of in-house social media positions
Birth of social media careers and career paths
STAND: 190
Social Media Marketing Tools
Where are we going?
STAND: 190
Social Media Marketing Tools
Emerging platforms for a younger audience
Taking “visual” forward with video-based technologies
Snapchat, periscope
More daily functions incorporated into online and social
E.g. Facebook payments
The truth…
How many times have you checked your social media profiles today?
You can probably triple that for the average potential customer
STAND: 190
Social Media Marketing Tools
What makes?Level the playing field to Compete with the Goliaths
Dialogue with your audience, gain insights you never could before
Be where you audience isThey must find you when they search for you
Constant reach, no matter the time
Social media contributes substantially to your SEO ranking
STAND: 190
Social Media Marketing Tools
What breaksDo more harm than good…
If you aren’t being relevant or authentic
If you manage or supervise your platforms badly
Not aligning social media and content shared with your brand
Jab jab right hook
Posting cute cat photos (unless you are selling or raising funds for cute cats)
STAND: 190
Social Media Marketing Tools
Cute cats
STAND: 190
Social Media Marketing Tools
Quick and Dirty on a BudgetWho are your
people?
Where are your people?
Open your profiles
Listen
Start contributing
Where are your competitors?
Monitor
Interject
Tips to get you started
Here are some tips!
STAND: 190
Social Media Marketing Tools
Tip #1: Be on Google+
Google … says it all
+1 (like) contributes to your ranking
Shows content is relevant
Circles = advanced targeting
Share content with specific groups, or share publicly
More going on than you think!
Hangouts – in groups of up to 10
When search on google, your company would be on the profile
search on the side
STAND: 190
Social Media Marketing Tools
Tip #2: Build your audience profile(s)
Spend time defining who your
audience (or audiences) are
Search for and find them
Create/share content with each
audience
Be where they are
STAND: 190
Social Media Marketing Tools
Tip #3: Paid Social Media AdvertisingReady…aim…FIRE
Some stats:
Over 2.206 billion active social media users
Users have risen by 176 million in the last year
1.925 billion users utilise their mobiles for Social Media platforms
Depth of segmentation is brilliant – from gender to industry to job
title/rank
Support organic reach with small targeted paid campaigns
Test it out - instead of paying to be on a printed advertised flyer for your local
community, try targeting specific community members in a small paid Facebook or
LinkedIn campaign
STAND: 190
Social Media Marketing Tools
Tip #4: Define your social guidelines
Who are you on social media?
Protect your brand and reputation
Ensure consistency throughout your
marketing platforms
Document tone, messaging, response
protocols and stick to them
STAND: 190
Social Media Marketing Tools
Tip #5: Be mobile-friendly
Some stats again:Mobile users equal half of the world’s population
Guardian Uk – 52% visits to online retail sites from mobile
devices
36% purchases made from them
1/3 of online traffic is from mobile
Better conversion if mobile friendly
Mobile-friendly vs. Mobile app
Start with being mobile-friendly
STAND: 190
Social Media Marketing Tools
Tip #6: Stand 190 for more advice
STAND: 190
Social Media Marketing Tools
Social media sales and marketing experts happy to
give you some social media pointers
Show you how technology can manage and leverage
social media
Saves you time
Saves you resources
Puts you right in front of your audience (listen,
monitor and engage)
Do you have any questions?
Sendible311 Ballards LaneLondon, England N12 8LY
(UK) 0208 123 1526(US) 315 623 4480(AUS) 280 14 841
@sendible /sendible/+sendible
Business Show Spe-cial:£49 p/m instead of £69Find us at stand 190