Why Social Recruiting Matters Introduction to LinkedIn

Speaker : Dr. Collin Suen

Date : 2016.3.3

Dr. Hung-Yue (Collin) Suen

• Managing Director at International HR Certification Institute

• Adjunct Assistant Professor at National Taipei University of Tech

• Career Counselor at National Chengchi University

Personal

Information

• HR Director, TutorABC

• Head of HR , Taiwan Life Insurance Corporation

• Assistant HR Vice President , Fubon Financial Holding Corporation

• HR Manager, MasterLink Securities Corporation

• Assistant HR Manager, Shanghai Commercial and Saving Bank

Experiences

• Ph.D. MIS, National Chengchi University

• Certified Management Accountant, CMA

• Global Professional in Human Resources, GPHR

• Senior Professional in Human Resources, SPHR/SPHRi

• Project Management Professional, PMP

Designations

LinkedIn Profile: tw.linkedin.com/in/collinsuen

Social Recruiting Focus on Passive Job Seekers

Not Looking 34%

Passive 32%

Casual 20%

Active 14%

Job Seekers Status in Internet

Reference: 2015 Bureau of Labor and Statistics

Social Recruiting Perform on Social Media

Source: Granovetter, M. (1983). The Strength of Weak Ties: A Network Theory Revisited. Sociological Theory, Vol. 1 , 201-233.

Social Medias

LinkedIn is the Giant on Social Recruiting

Reference: Forbes.com (2015)

93% Fortune 500 use it

More accurate profile

Higher member revenue

Powerful users

Pros, not friends

Most used by recruiters LinkedIn

Pull Recruiting Strategy on LinkedIn

Source: LinkedIn.com (2015)

Push Recruiting Strategy on LinkedIn

Source: LinkedIn.com (2015)

My Successful Recruiting Experience on LinkedIn

Source: LinkedIn Search

Talent Demographic on LinkedIn

Source: LinkedIn.com

Good command of English

High Position

Big Company

High Educated

High Wealth

70% Manager or Superior 50% Fortune 500 CEO Registered

41%t USD Millionaires use LinkedIn 68% income more than USD 5 0,000 67% age between 25-54 58% No kids

31% Ph.D./Master 74% Bachelor and above

99% English Usage

45% 10,000+ staffs Orgs 75% 1,000+ staffs Orgs 80% Fortune 1000 Users 93 % Fortune 500 Recruiters

Your Photo is the Most Important Element

• Choose a photo that looks like you. • Make sure your face takes up at least 60% of the frame • Choose the right expression • Wear what you would wear to work • Choose a background that is not distracting

Your Headline is Your Brand Slogan

Don't do what everyone else does and just use your title/employer for your LinkedIn headline.

Your Summary Concludes Who You Are

Thanks For Your Attention