why storytelling?
DESCRIPTION
Storytelling is a technique. Applied it will help you to cut through the clutter and earn awareness. That"s why storytelling will always have its place and value in a marketing strategyTRANSCRIPT
Part I
It’s not too late to become a storyteller
–Stefan Sagmeister
”
“You are not a storyteller.
But "you can become
a storyteller
Honestly you better should be,
unless…
–Stefan Sagmeister
“You are a roller coaster
designer.”
Apply storytelling if you want to earn attention
Or alternatively re-invent yourself
twice a year
Imagine"
selling a light bulb
or"
selling body wash
Of course you are an authentic brand.
Who isn’t.
Talk about important things as well"
!
!
like quality, ingredients, environment friendliness…"
somewhere else* "!
!
!
!
!
!
*remember there are different goals for different stages along the customer purchase process "
OMG Jerry Seinfeld is right"
“I love advertising because I love
lying”
–Jerry Seinfeld
Yes, we know that
Because “In advertising everything is the
way you wish it was”"–Jerry Seinfeld
That’s not the important
message you should take
away
Be like Jerry!"
Be entertaining, be bold, stand out, be a character and
always be insightful "
Make use of sarcasm, exaggerate, have a twinkle in the eye
Since “I wanna enjoy the commercial. "
Because a brief moment of happiness is pretty good.”"
–Jerry Seinfeld
Make excellent use of your energy."
Apply storytelling"