why storytelling?
DESCRIPTION
Storytelling is a technique. Applied it will help you to cut through the clutter and earn awareness. That"s why storytelling will always have its place and value in a marketing strategyTRANSCRIPT
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Part I
It’s not too late to become a storyteller
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–Stefan Sagmeister
”
“You are not a storyteller.
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But "you can become
a storyteller
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Honestly you better should be,
unless…
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–Stefan Sagmeister
“You are a roller coaster
designer.”
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Apply storytelling if you want to earn attention
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Or alternatively re-invent yourself
twice a year
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Imagine"
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selling a light bulb
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or"
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selling body wash
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Of course you are an authentic brand.
Who isn’t.
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Talk about important things as well"
!
!
like quality, ingredients, environment friendliness…"
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somewhere else* "!
!
!
!
!
!
*remember there are different goals for different stages along the customer purchase process "
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OMG Jerry Seinfeld is right"
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“I love advertising because I love
lying”
–Jerry Seinfeld
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Yes, we know that
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Because “In advertising everything is the
way you wish it was”"–Jerry Seinfeld
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That’s not the important
message you should take
away
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Be like Jerry!"
Be entertaining, be bold, stand out, be a character and
always be insightful "
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Make use of sarcasm, exaggerate, have a twinkle in the eye
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Since “I wanna enjoy the commercial. "
Because a brief moment of happiness is pretty good.”"
–Jerry Seinfeld
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Make excellent use of your energy."
Apply storytelling"