why use social media for small business
TRANSCRIPT
Why You Should Use Social MediaSocial Media for Your Small BusinessPart 2
Stay in the Game
Build: Trust &
Relationships ReputationBrand Identity
Engage Customers
Get More Business
Why Use Social Media
Social Media gives your company the opportunity to establish itself as an expert
In every field/market there is a perceived leader.
Do you really want your competition to fill that role?
Because if you don’t
Your
Competition
Will!
Whether or Not You’re InvolvedConversations are happening on social media Customers and potential customers are
discussing products or services similar to yours online
If you’re not participating, you don’t know what’s being said
Build Trust & Relationships
Circle of Trust
Everyone has a circle of people whose opinion they listen to and
respect.
Your company needs to break into this circle.
Social media (done correctly) can reinforce trust and respect for your brand
Accessibility is Key
People trust companies and organizations that seem accessible and transparent. An accessible company means a more trustworthy company
Word of Mouth Give customers and contacts the
opportunity to share exceptional experiences with your company
These are even better if it’s unsolicited
Relationships
Give your customers new ways to interact with your company and employees
For Future Customers:
Build your company brand in the minds of potential customers
The more information people have about your company and employees the more they will feel connected to you
Most people will not refer a business or service they do not trust.
For Current Customers: It’s harder to “break-up” with a person
than it is to leave a business Show customers the personality of your
company and employees and they will be forced to look at you as people, not a corporation.
If customers are considering leaving your business they have to leave people. They will sever personal relationships not just a business relationship
Build Your Reputation
Create a Buzz Get people talking about your company Get the word out about products or
services in a way that promotes conversation
What’s that?
Keep an eye on what’s being said about your company by: Employees Competition Networking/Partners
Fix problems quickly and directly
Explain YourselfDon’t be afraid of negative comments. They happen.
Social media gives you a platform to address negative comments or issues.
Ignoring problems doesn’t solve them. It increases damage.
Build Your
What’s Your Identity?As a small business, it’s important to have a recognizable identity.
WHO ARE
YOU?
Conduct research to find out how you’re currently viewed
Decide how you want your company to be viewed
If the way you are being viewed is not the same as the image you want to project, use social media to reconcile the two
Think about it…
What terms or keywords do you want associated with your company?
Business
Software
Software TrainingCustomer Relationship Management
REMOTE SUPPORT
Think about it… What image do you want to project?
Think about it…
Your company should be “known” for something, what do you want it to be?
Customer ServiceTechnical SupportExceptional Service
Four Tips for Brand Building1. Stay Consistent2. Design/Personalize Your Accounts3. Use Your “Voice”4. Engage Your Audience
Engage Current and Prospective Customers
People Aren’t Just Numbers
You can no longer afford to view people as demographics
Customers/Clients want to connect and understand the businesses they work with
The more a audience understands your company,
the more powerful your relationship with them
Why is this important?
Know
Like Trust
Try & Buy
Repeat & Refer
Why You Should Use Social Media:
Remain CompetitiveBuild Trust & Relationships Build Your Reputation Build Your Brand Identity Engage Customers
Get More Business
COMING ATTRACTIONS:
FREE Social Media For Small Business Webinars!!
Thursday, March 28 10-11am EST
Thursday, April 11 10-11am EST
Thursday, May 30 10-11am EST
COMING ATTRACTIONS:
More FREE webinars!!
And many more…
www.oasisky.com/webinars
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