Video killed

the radio star

Michael Laffan @mjl40

© British Lung Foundation 2014www.blf.org.uk

• Why video is great

• Why video sucks

• Storytelling with video

• Playing videos on smartphones

• Using videos in a campaign

• Brand videos

• Q and A

Today, we’ll cover:

© British Lung Foundation 2014www.blf.org.uk

How not to do video

© British Lung Foundation 2014www.blf.org.uk

• YouTube is blocked in some NHS and corporate

workplaces

• Video requires your full attention

• Dodgy internet connections

• Playing videos on smartphones

• Legacy devices

Limitations of video

© British Lung Foundation 2014www.blf.org.uk

• Get into twos

• Find a charity or campaign video on your phone

• Watch it

• Have a chat

– How does it work on mobile?

– Was it filmed with mobile in mind?

– Could the mobile view have been improved?

Smartphone

© British Lung Foundation 2014www.blf.org.uk

Video does not stand alone

© British Lung Foundation 2014www.blf.org.uk

• 5,000 people diagnosed with IPF a year

• Life expectancy of 3 years after diagnosis

• Low levels of understanding and awareness

• We aim to put a human face to IPF

IPF Week

© British Lung Foundation 2014www.blf.org.uk

• Video is a great medium to tell the story of your charity

• Focus on why the charity exists, not on what you do

Brand videos

© British Lung Foundation 2014www.blf.org.uk

© British Lung Foundation 2014www.blf.org.uk

Any questions, comments or

thoughts?

Michael Laffan @mjl40

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