a pile of stats about video for comms and pr in 2016

comms2point0.co.uk@comms2point0

A pile of stats about video for comms

and PR in 2016

comms2point0.co.uk @comms2point0

Introductions“Going back about 10 years, most of what we shared and experienced was text. Then it was photos. And now we’re entering into a world where that’s video.”

- Mark Zuckerburg, Facebook

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In 2016 two thirds of the UK population have a smartphone

- Ofcom

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Powerhouse Museum https://flic.kr/p/czbH7o


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Powerhouse Museum https://flic.kr/p/czb

72 per cent of UK adults watch short-form video

- Ofcom

Mooganic https://flic.kr/p/2sbbA


Video drives Buzzfeed web traffic

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Video drives local newspaper web traffic

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10 places you could distribute your video1.YouTube direct. 2.Facebook direct – use insight and tag.3.Twitter direct – use insight and tag.4.Another social platform direct – use insight

5.Email people the link. 6.Embed in a web page. 7.A staff meeting or event. 8.A link attached to a press release.9.Target media and influencers directly via social media.

10. On a welcome screen on a loop.

@comms2point0

Dan Slee@danslee

Email:dan:@comms2point0.co.uk

a pile of stats about video for comms and pr in 2016

Marketing