why_do i_hate_shopping
DESCRIPTION
This is my submission for the second assignment "ARE YOU PAYING ATTENTION?" for "A Crash Course on Creativity" by Professor Tina Seelig, Stanford UniversityTRANSCRIPT
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WHY DO I HATE SHOPPING?
Yasmine M. Gabertwitter.com/yasmine_mohamed
A Crash Course on Creativity by Professor Tina Seelig, Stanford University
1 November 2012
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Description
Visit stores in your hometown
Pay attention to everything around you
Discover new things you missed before
Find new insights and hidden opportunities
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For Me
I am a girl I hate shopping I hate visiting stores
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I didn't have a clue till I finished this project
After I paid attention while going through stores,
Here is what I found out !!
You Know Why ?
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I visited 9 stores; 5 clothes store, 2 shoes stores, 1 scarf store and 1 accessories store
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Shop Appearance
All stores' doors were opened 2 stores have invisible signs
Other stores have nice visible signs
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Environment - 1
Ceiling is medium high Most stores used a contrasted color either in floor
or walls Floor is either white tiles or marble.
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1 store was extremely brightly lit, which was annoying and repulsive for me
Only 1 store played soothing music, others were just quiet
1 store was cold, 2 stores were hot and others were normal
Only 1 store had distinctive smell Cash register is always near the door No store had security I would stay between 2 – 10 minutes in each store
Environment - 2
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Personnel
Salesperson initiates contact either immediately or whenever you request him
Most salespeople have a script to follow with customers
Employees are 20-30 years old
None of the salespeople had a uniform
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Products - 1
Usually I noticed what is in front of the door first There were no free samples or demonstrations Products with average price are located at eye-
level “for sale” items are located at the center of the
store
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Products - 2
Last season and less colorful items are located at the end of the store
Prices were clearly visible on products like clothes only
Some items were arranged based on function only, which lead to an awful presentation
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Products - 3
Other items were arranged based on function and color, which had better presentation
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Products - 4
Other items were just piled together, which had the worst presentation
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So, here is why I hate shopping
When I go shopping, I search for specific items Few stores are well-designed so I can find what I
search for in no time Stores with bright lights drive me crazy :) Salespeople by your side all the time is irritating
for me I automatically overlook piled products, which is
the case in most stores Hot and normal stores are unbearable when
crowded with customers
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Thanks