winning in a new world order ... peter fisk at qatar business leaders summit 2017

WINNING IN A NEW WORLD [email protected]@GeniusWorks

CHANGE YOUR BRAINCHANGE YOUR GAME

DISRUPTIVE INNOVATION

CHANGING WORLD

ACCELERATING GROWTH

We live in an incredible time

VolatileUncertain

ComplexAmbiguous

VibrantUnrealCrazyAstounding

Virtual world becomes real

Snap looks beyond chat

The world’s biggest sports event

Alibaba’s $20bn sales in one day

Unlimited exec jet travel

$99 to profile your DNA

Heart surgery by joystick

Driverless in Singapore

Quarzazate Solar Farm

Xiaomi, the new AppleHyperloop redefines speed

Global internet for all

Nanodegrees in the future

Anything is possible

Worldchanging decade

2010Pop 6.9BnGDP $63T

G7


E7

E7 = China, Malaysia, Chile, Poland, Peru, Mexico, Philippines

Worldchanging decade


G7


E7

Megacities: 70% by 2030

The new silk road

Climate change: 4 degrees

New geopolitics

Tectonic shifts

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EastSmall

WestBig

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ProfitVolume

ConsumerPull

Individual

BusinessPush

Average

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ImaginationCapability

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TalentExperienceExponentialImprovement

Exponential growth


CHANGING WORLD

Shaping the future

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Moonshot Factory

Why be 10% better?

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When you could be 10x better?

Audacious ideas

+genius

es

1. 23 & Me2. Aravind3. Editas4. Genentech5. Intuitive Surgical6. Narayana Hosp7. Organova8. PatientsLikeMe9. Scanadu10. Second Sight

1. Amazon2. Aussie Farmers3. Etsy4. Farfetch5. Le Pain Quotidien6. Pinterest7. Positive Luxury8. Rackuten Ichiba9. Trader Joe’s10. Zappos

1. Apple2. Beauty’in3. DJI4. Go Pro5. Lego6. Method7. Natura8. Nike+9. Oculus Rift10. Renova

1. Alibaba2. ARM3. Bharti Airtel4. GE5. Google X6. OneWeb7. Raspberry Pi8. Samsung9. Slack10. Xiaomi

1. Aeromobil2. Air Asia3. Airbnb4. CitizenM5. Emirates6. Kulula7. RedBus8. Uber9. Virgin Galactic10. Zipcars

1. 3DHubs2. Corning3. DP World4. Dyson5. Embraer6. Local Motors7. Space X8. Syngenta9. Tata10. Tesla

1. Brewdog2. GrameenDanone3. Graze4. Juan Valdez 5. LA Organic6. Moa Beer7. Modern Meadow8. Nespresso9. Yeni Reki10. Zespri

1. Ashmei2. 1Atelier3. Desigual4. Jonny Cupcake5. Inditex6. Patagonia7. Rapha8. Shang Xai9. Threadless10. Tom’s

1. Aspiration2. Fidor3. First National4. Moven5. M-Pesa6. Robinhood7. Square8. TransferWise9. Umpqau10. Zidisha

1. Al Jazeera2. Buzzfeed3. Netflix4. Pledge Music5. Red Bull6. RiotGames7. Snap8. Ushahida9. ViceMedia10. WeChat

futureproduct futurefashion futurefood

futurehealth futuretech futuremakersfuturebank

futuretravel

ThiN/S American brands European brands African/Arab brands Asia/Pacific brands

futuremedia

1. Ashoka2. AzuriTech3. Graal Bio4. IBM Watson5. IDEO6. Kickstarter7. Li & Fung8. Live Nation9. Salesforce10. Y Combinator

1. Bitcoin2. Bhutan3. City FC4. The Elders5. FanDuel6. ParkRun7. Michelle Phen8. Planetary Res9. Udacity10. You

futureservice futurebrands

© Peter Fisk [email protected]

www.theGeniusWorks.com

futurestore

Disruptive innovators shaking up every market … right now!

audacious

intelligent

networked

collaborative

Change

Whyenabling

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Think Tesla

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Think Nespresso

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Think Aeromobil

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CHANGING WORLD

ACCELERATING GROWTH

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1. Future back

© Peter Fisk 2015More details in the new “Gamechangers” book +genius

2022

2017

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2. Customer immersion

Movements– nikewomen

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3. Disruptive innovation

Donutselling

Low priced core than sell

extrasRyanair

SAP

Affiliateselling

Helping others to sell

productsAmazonPinterest

Auctionplatform

Selling other products to highest bid

EbayElance

Bartergoods

Exchange goods, no

moneyPay/TweetBarterbook

Cash advanceCustomer

pays before goods made

DellGroupon

Cross selling

Sell adjacent products to sell moreTchiboShell

Crowd funding

Financed by fans as first consumers

PebbleBrainpool

Crowd sourcingIdeas from

customers for reward

ThreadlessP&G

DigitalFormats

Turning physical into digital goods

NetflixDropbox

Directselling

Brand sold direct to customer

FirstDirectAussieFarm

sellingCustomer buys more

than productHarley Dav

Red Bull

Flat rate pricing

Single fee or subscrip. for unlimited use

NetflixSandals

FractionalOwnership

Customers each own

sharesNetjets

Homebuy

Franchise brand

Licensing format for a fee and %

SparLufthansa

FreemiumpaymentFree basic

then charge for premium

SkypeSpotify

Guarantee avaiiableAvailability

becomes key promiseNetjets

Hilti

Guaranteereplace

Builds trust in quality and

loyaltyTimberland

Tumi

revenueAlternative sources, egadvertising

GoogleMetro

Ingredientbranding

Branded part other brand proposition

GoretexIntel

Integrated supplyEfficiency through

supplychainZara

ExxonMobil

BrandCuratorBringing

together best brands

FabPos.Luxury

FunctionalspecialistAdding one

expert step to othersPayPalTrust-e

DataLeverage Reselling

aggregated customer data

Facebook23andMe

License brand

License brand or patent IPEd Hardy

ARM

UniqueFormatLock-in to compatible

formatsHP

iTunes

Long tail range

Offer huge range to many

nichesAmazoniTunes

MassCustomise

Make it personal for each person

DellBMW

NoFrills

Simple and minimal spec at lower costSouthwest

Accor

Open SourceMake IP

available to everyoneAndroid

Tesla

Solution Integrator

Connecting all sources and partners Li &

FungAccenture

Pay per use

Payment metered by use or time

ZipcarsAzuri Tech

Pay what you wantCustomer

choose the price

RadioheadPanera

Shareduse

Customers buy same productAirbnb

RelayRides

Peer to Peer

Customers buy from

customersCraigslist

Zopa

Resultsbased

Price based on agreed outcomes

Rolls RoyceXerox

Razor and Blade

Low price core, high price refills

GilletteNespresso

Rent don’t buy

Time based fee for period

of useXeroxRegus

RevenuesharingShare with

others to inccustom base

AA/BAApp Store

ReverseInnovateSell simple products in mainstream

HaierOneLaptop

One forOne

Charge the rich to fund

the poorToms

Narayana

Self service

Customers do more

themselvesIKEA

McDonalds

Quality assuranceCertification and trusted

endorsementISO

Verisign

Multilevel marketingPyramid of customer

sellingTupperware

Avon

Subscribe to it

Customer pays regular

feeTime

DollarShave

Bottom of pyramid

Tailor offer to less wealthy customersTata NanoWalmart

Trash to cash

Turn waster into new productsBraskomEkocycle

Dynamic pricing

Prices changes by

demandPriceline

WallSt Bar

Co-createDesign

Customers are co-

designers of products

ThreadlessLocal Motors

WhitelabelMake

products for another brand

CottMcBride

Doing good

Benefits society or

environmentOxfam

Ecotricity

Experience

Advertising

©GeniusWorks2015 www.theGeniusWorks.com

GAMECHANGERS: 50 DIFFERENT BUSINESS MODELS

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4. Brand storytelling

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Realtime, relevant, shared content

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5. Enabling experiences

Products

Ad

ded

val

ue

Added relevance

Enabling people to do more

Services

Experience

PurchaseExperience

Usageexperience

EnablingExperience

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6. Social influencers

Movement Collaborative

Customer

Customer Customer

CustomerCustomer

Customer

Brand-enabled

community

Co-enable Co-design

Co-create

Co-sellCo-support

Co-consume

Collaborative communities

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7. Exponential impact

Ideas that spread

Networks that multiply

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Accelerating ideas and networks

What will you do?

Acting with speed and agility

Connecting ideas and

people

Passion to make life

better

Having an audacious

attitude

Shaping your own

vision

Making sense of change

Persisting to make it happen

© Peter Fisk 2014Gamechangers.pro

+genius

Time to be an exponential leader

Be boldBe brave

Be brilliant

Peter Fisk helps business leaders make sense of a fast-changing world, to find the best new opportunities for growth, to embrace the best new ideas through insight and creativity, to rethink their entire vision and strategy, business model and customer experience. Being 10% better is just enough to compete in today’s world, to stand still. The real question is how to be 10 times better, to get ahead, to stand out, to be the leader who helps the business create and deliver future success.

Peter works across the world, helping business leaders to develop innovative strategies for business and brands. He is a thinker, advisor and practical entrepreneur. He is Professor of Strategy, Innovation and Marketing at IE Business School, one of the world’s top ranked business schools, whilst also founder and CEO of GeniusWorks, a boutique consulting firm, helping clients across every sector to make sense of fast-changing markets, and find new ways to think, compete and win.

Having trained as a nuclear physicist, Peter moved to managing brands like Concorde at British Airways, helping Microsoft to adopt a value-based marketing model, and Virgin to launch into new markets. As a highly experienced consultant he has worked in every sector and region of the world. As CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing, he became a global authority on what’s best and next in business and markets.

Finding his own space, he founded GeniusWorks, with offices in London and Istanbul. He works with companies big and small, food to fashion, skincare to stock exchanges, high tech to human – and brands as diverse as Aeroflot and Banyan Tree, Coca Cola and Club Med, Cooperative and Courvoisier, Davidoff and DSM, Eczacibasi and Fat Face, Fosters and GSK, Hershey’s and Mars, M&S and Nestle, Microsoft and O2, Phillips and Philosophy, Red Bull and Sabre, Santander and Skanska, Shell and Tata, Telia and Turkcell, Unilever and VB Beer, Virgin and Visa, Vodafone and Yapi Kredi – to think bigger and smarter, develop innovative strategies, bolder brands, and accelerate growth.

Peter’s new book “Gamechangers: Are you ready to change the world?” explores the next generation of business and brands, shaking up markets, innovating and winning in new ways. Based on 100 global case studies, it explores the challenges of new markets, changing customers, brand building, new business models, real-time marketing, harnessing social media, inspiring leadership and positive impact. It has been nominated for Management Book of the Year 2015.

His other books include “Marketing Genius” explores the left and right-brain challenges of success, and is translated into 35 languages. It was followed by five others – “Business Genius” on leadership and strategy, “Customer Genius” on building a customer-centric business, “People Planet Profit” on sustainable innovation, and “Creative Genius”, the innovation handbook for business leaders, defining what it takes to be Leonardo da Vinci in the 21st Century.

Growing up in rural Northumberland, in the north of England, Peter has a love of running that has taken him from a youthful mile champion to still running every day, 35 years later. He now lives in Teddington, to the west of London, surrounded by the Royal Parks of King Henry VI and his hunting deer. He is married with two teenage daughters, who keep him real and in touch with the Snapchat, Netflix lifestyles of Gen Z.

Inspired by his first job in the airline world, he loves to travel far and wide, indulge in Asian food, together with a well chilled Sauvignon Blanc. His favourite brands range from Ashmei running gear to Rapha cycle club, Paul Smith’s fashion design and House Café in Istanbul, New York’s MOMA to New Zealand’s great Moa Beer.

Peter features in the Guru Radar of Thinkers50, and was described by Business Strategy Journal as “one of the best new business thinkers”. His advice is sought after by business leaders around the world, he adds specialist expertise to key projects, combining new ideas with practical action, inspiration and impact. Helping you to find your own space, to be leaders of change – to be bold, brave and brilliant.

Email: [email protected]

Phone: +44 7834483830

Twitter: @geniusworks

Website: theGeniusWorks.com

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Peter Fisk

www.theGeniusWorks.com