winshuttle 2013 shared services survey report

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Winshuttle's 2013 Shared Services Survey uncovers the top challenges and concerns faced in Shared Services, how businesses are measuring success and where task automation and technology play a role.

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Page 1: Winshuttle 2013 Shared Services Survey Report

1 Copyright Winshuttle 2013

2013 Shared Services Survey Report

Page 2: Winshuttle 2013 Shared Services Survey Report

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Social Sharing

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Executive summary The 2013 Winshuttle Shared Services Survey was conducted in conjunction with the Shared Services and Outsourcing Network (SSON).

758 participants started the questionnaire

395 participants (52%), spanning 58 countries, completed the questionnaire

The completed survey responses are taken into account in the preparation of this report, which: • Outlines the different functional business areas represented by Shared Services Centers • Compares the workload dedicated to different functional business areas • Ranks the general challenges faced by Shared Services Centers • Compares the occurrence of data and business process concerns • Compares success metrics used and investigates the top priority success indicator • Explores the existence and prioritization of task automation • Compares technology used to support Shared Services Centers • Questions the awareness of technology usage • Compares the influence Shared Services Centers have on implementing change

3

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Report structure

The findings of the survey are presented in the following structure:

• Country and Participant Distribution Page 5

• Business Functions Page 8

• Challenges Faced Page 16

• Measuring Success Page 21

• Task Automation Page 25

• Technology Page 30

• Implementing Change Page 34

5

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COUNTRY AND PARTICIPANT DISTRIBUTION

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Top 30 participant countries by response volume

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Survey participant job titles

8

28.9%

24.1%

6.6%

5.6%

4.3%

4.3%

3.8%

2.5%

2.0%

1.8%

1.5%

1.0%

1.0%

0.5%

0.5%

0.5%

0% 5% 10% 15% 20% 25% 30% 35%

Manager

Director

Head / Head of

Lead

Vice President

Consultant

Specialist

Controller

Analyst

Transformation

Partner

Chief Financial Officer

Senior Vice President

Chief Executive Officer

Chief Operating Officer

Executive Director

Chart shows the percentage of survey participants with job titles that contained the keyword • E.g. 1.8% of participants contained Transformation in their

job titles

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BUSINESS FUNCTIONS IN SHARED SERVICES

2013 Shared Services Survey Report

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What percentage of Shared Services Centers are involved in these business functions?

90%

72% 74%

39%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Finance Human Capital Management / HR Master Data Other

The workload analyses for Finance, HR and Master Data business areas are presented on the following pages

Sample size: 373

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59%

25%

17%

24%

60%

20%

10%

20%

0%

10%

20%

30%

40%

50%

60%

70%

Finance HR Master Data Other

Average

Median

11

Finance Shared Services Centers

What is the average daily workload dedicated to each business function?

Sample size: 337

In addition: • 8% only process finance-related tasks • 37% dedicate 75% or more of daily workload to finance-related tasks • 64% dedicate half or more of daily workload to finance-related tasks

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Finance Shared Services Centers

What is the average daily workload dedicated to each type of data activity?

Sample size: 337

59%

13% 12% 16% 15%

60%

10% 10% 10% 10%

0%

10%

20%

30%

40%

50%

60%

70%

Transactional data Master data creation Master data maintenance Reporting Other

Average

Median

In addition: • 3% only process transactional data • 12% dedicate 90% or more of daily workload to transactional data • 31% dedicate 75% or more of daily workload to transactional data • 8% dedicate half or more of daily workload to master data

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HR Shared Services Centers Sample size: 268

What is the average daily workload dedicated to each business function?

In addition: • 4% only process HR-related tasks • 9% dedicate 75% or more of daily workload to HR-related tasks • 19% dedicate half or more of daily workload to HR-related tasks

48%

30%

18%

26%

50%

23%

10%

20%

0%

10%

20%

30%

40%

50%

60%

Finance HR Master Data Other

Average

Median

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HR Shared Services Centers Sample size: 268

What is the average daily workload dedicated to each type of data activity?

In addition: • 3% only process transactional data • 9% dedicate 90% or more of daily workload to transactional data • 26% dedicate 75% or more of daily workload to transactional data • 11% dedicate half or more of daily workload to master data

57%

14% 13% 16% 15%

60%

10% 10% 10% 10%

0%

10%

20%

30%

40%

50%

60%

70%

Transactional data Master data creation Master data maintenance Reporting Other

Average

Median

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Master Data Shared Services Centers Sample size: 277

What is the average daily workload dedicated to each business function?

In addition: • None process master data tasks exclusively • 1% dedicate 75% or more of daily workload to master data tasks • 7% dedicate half or more of daily workload to master data tasks

54%

26%

18%

24%

55%

20%

10%

19%

0%

10%

20%

30%

40%

50%

60%

Finance HR Master Data Other

Average

Median

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Master Data Shared Services Centers Sample size: 277

What is the average daily workload dedicated to each type of data activity?

In addition: • 6% dedicate 90% or more of daily workload to transactional data • 23% dedicate 75% or more of daily workload to transactional data • 10% dedicate half or more of daily workload to master data tasks

56%

13% 12% 16% 14%

60%

10% 10% 10% 10%

0%

10%

20%

30%

40%

50%

60%

70%

Transactional data Master data creation Master data maintenance Reporting Other

Average

Median

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CHALLENGES FACED IN SHARED SERVICES

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4.1

3.1

4.1

2.5 3.9 5.7

4.0

Expanding the businessoffering

Automating manual tasks

Reducing communicationand transparency gaps

Improving businessprocess efficiencyReducing process variance

Integrating spreadsheetsthat we currently use

Reducing cost pertransaction

What is the main challenge faced by Shared Services Centers?

18

Participants ranked challenges in order of priority for their Shared Services Centers. Cumulative ranking (lowest number represents highest priority) produced the top 3 challenges: • Improving business process efficiency • Automating manual tasks • Reducing process variance

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The effect of request formats

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What percentage of Shared Services Centers using these formats experience the top 3 challenges?

72%

71%

55%

50%

44%

39%

32%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Phone calls

Text in the body of an email

Scanned document (e.g PDF) by email

Excel spreadsheet by email

Electronic interface directly to your systems

Word document by email

Online form feeding an online work list

Other

What percentage of Shared Services Centers receive requests in the following formats?

Top 3 challenges

Improving business process efficiency Automating manual tasks Reducing process variance

SSCs receiving phone call requests 31% 22% 7%

SSCs receiving text requests 33% 21% 6%

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Data challenges and concerns

20

66%

46%

44%

41%

29%

27%

6%

4%

0% 10% 20% 30% 40% 50% 60% 70%

Receiving incomplete or incorrect data

Manual rekeying of data into the ERP system

Avoiding duplication of data

Lack of data validation before loading

Corrupt data already in the ERP system

Time taken to perform bulk changes

We are not concerned about data challenges

Other

What percentage of Shared Services Centers have the following data concerns?

34%

18%

12%

8%

5%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Top 2 = Receiving incomplete or incorrect data & Manual rekeying of datainto the ERP system

Top 3 = Top 2 & Avoiding duplication of data

Top 4 = Top 3 & Lack of data validation before loading

Top 5 = Top 4 & Corrupt data already in the ERP system

Top 5 = Top 4 & Time taken to perform bulk changes

What percentage of Shared Services Centers have the Top N data concerns?

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Business process challenges and concerns

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What percentage of Shared Services Centers have the Top N business process concerns?

13%

5%

2%

1%

1%

0% 2% 4% 6% 8% 10% 12% 14%

Top 2 = Business rule changes are difficult to implement & Workflowchanges would be costly

Top 3 = Top 2 & Workflow changes require technical resources which wedon't have

Top 4 = Top 3 & No workflow tools are in use

Top 5 = Top 4 & Workflow processes are limited to ERP users

Top 6 = Top 5 & Business processes are driven by email only

What percentage of Shared Services Centers have the following process concerns?

49%

26%

26%

25%

23%

17%

15%

14%

0% 10% 20% 30% 40% 50% 60%

Business rule changes are difficult to implement

Workflow changes would be costly

Workflow changes require technical resources which we don't have

No workflow tools are in use

Workflow processes are limited to ERP users

Business processes are driven by email only

Workflow changes require technical resources which we do have

Other

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MEASURING SUCCESS IN SHARED SERVICES

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Metrics used to measure success

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73% 72%

58% 51%

46% 43%

40% 39%

13% 9%

0% 10% 20% 30% 40% 50% 60% 70% 80%

SLA adherenceCustomer satisfactionProcessing durationProductivity per employeeCost per transactionProductivity per processCost per employeeRejection ratesRevenue per employeeOther

What percentage of Shared Services Centers use the following metrics?

57%

36%

22%

16%

10%

7%

6%

0% 10% 20% 30% 40% 50% 60% 70%

Top 2 = SLA adherence & Customer satisfaction

Top 3 = Top 2 & Processing duration

Top 4 = Top 3 & Productivity per employee

Top 5 = Top 4 & Cost per transaction

Top 6 = Top 5 & Productivity per process

Top 7 = Top 6 & Cost per employee

Top 8 = Top 7 & Rejection rates

What percentage of Shared Services Centers use the top N metrics?

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Measuring Success

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Of the Shared Services Centers that use SLA adherence as a measure of success:

16%

24%

24%

25%

35%

57%

62%

0% 10% 20% 30% 40% 50% 60% 70%

Only use email as the business process driver

Can only measure call opened and call closed times

Have no workflow tools in place

Only have workflow processes for ERP users

Can't report on lead times

Can't track the handover of process steps

Measure processing duration

In addition: • 81% rank improving business process efficiency as a top 3 priority • 41% rank reducing process variance as a top 3 priority • 25% rank reducing communication and transparency gaps as a top 3 priority

Sample size: 288

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Measuring Success

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Of the Shared Services Centers that use SLA adherence as a measure of success:

3%

26%

31%

35%

40%

44%

47%

67%

0% 10% 20% 30% 40% 50% 60% 70%

Have no repetitive task automation in place

Are concerned about the time taken to perform bulk changes

Are concerned about corrupt data already in the ERP system

Are automating 25% or fewer of their repetitive tasks

Are concerned about a lack of data validation before loading

Are concerned about avoiding duplication of data

Are concerned about manual rekeying of data into the ERP system

Receive incomplete or incorrect data

Sample size: 288

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TASK AUTOMATION IN SHARED SERVICES

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How many different tasks do resources handle?

Task: • Unit of activity within a data maintenance process that contributes to the completion of that process • Examples:

• Creating cost centers • Changing salaries • Approving supplier invoices

1

2 to 3

4 to 6

7 or more

37%

30%

3%

30%

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What percentage of Shared Services Centers are automating a portion of repetitive tasks?

28

76% are automating half or fewer of their repetitive tasks 41% are automating a quarter or fewer of their repetitive tasks

Automation: • Automatic operation of a process or system • Example:

• Using a data upload program to change thousands of customer payment terms

Automating none

Automating up to 25%

Automating 26% to 50%

Automating 51% to 75%

Automating more than 75%

6% 18%

35%

36%

5%

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How do you prioritize task automation?

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Of the full set of survey participants: • 22% ranked automation as top priority • 58% ranked automation within the top 3 priorities • 74% ranked automation within the top 4 priorities • 84% ranked automation within the top 5 priorities • 5% ranked automation as lowest priority

17%

19%

25% 25%

17%

6% 6% 5%

4% 4%

0%

5%

10%

15%

20%

25%

30%

None Up to 25% 26 to 50% 51 to 75% More than 75%Current level of task automation

Automation ranked as top priority

Automation ranked as lowest priority

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If you could automate or improve your processes, how would you change Shared Services operations?

30

Of the Other proposed actions,

44% would outsource menial tasks

58%

56%

39%

32%

8%

3%

0% 10% 20% 30% 40% 50% 60% 70%

Shift towards quality management

Expand business scope

Reduce headcount

Consolidate/merge geographical locations

We would not reorganise our teams

Other

Shift towards quality management

Expand business scope

Reduce headcount

Consolidate/merge locations

36% X X 24% X X 22% X X 19% X X 15% X X X 14% X X

Combined actions:

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TECHNOLOGY IN SHARED SERVICES

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Which ERP systems are you using?

32

79% of Shared Services Centers use SAP or Oracle as an ERP provider Heterogeneous software landscapes are common, with: • 13% using SAP and custom-built applications • 11% using SAP and Oracle

47%

32%

30%

15%

13%

11%

8%

7%

5%

5%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

SAP

Oracle

Custom-built applications

Other

SAP and custom-built applications

SAP and Oracle

JD Edwards

None

SAP, Oracle and custom-built applications

SAP and JD Edwards

Complex technology landscapes face challenges including: • Data separation • Data cleansing • Data synchronisation • Process monitoring

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Do you analyse ERP user activity?

33

In addition: • 13% of Shared Services Centers target new business based on ERP user activity • 19% of Shared Services Centers target new business based on other metrics

Usage analytics offers great insight into the status quo of ERP systems, including: • Whom the top users are • Where automation or roundtrip data maintenance opportunities exist • Which compliance issues may exist • Which user behaviour patterns warrant workflow procedures

41%

40%

36%

19%

15%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

We do not analyse user activity

We analyse user activity

We analyse activity for SSC users

We analyse activity for non-SSC users

We analyse activity for SSC & non-SSC users

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Which non-ERP technology are you using?

34

Non-ERP tools contribute additional challenges, including: • Change requests between Shared Services Centers and outsource providers • Dependence on technical resources • Lead times to implement solutions • Ownership and maintenance of delivered solutions

58%

27%

24%

15%

14%

14%

6%

0% 10% 20% 30% 40% 50% 60% 70%

SharePoint

Web Forms (other than InfoPath)

A third party Workflow

SharePoint Workflow

Other

Adobe Interactive Forms

InfoPath

Of the Other non-ERP technologies: • 14% use in-house applications • 14% use scanning / OCR applications

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IMPLEMENTING CHANGE IN SHARED SERVICES

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What impact does your Shared Services Center have on process change?

36

61%

30%

10%

9%

4%

0% 10% 20% 30% 40% 50% 60% 70%

The SSC leads and implements process change

The SSC takes direction but implements locally

The SSC only measures the impact of change

The SSC has no role in process change

Other

Additional change driver circumstances were uncovered, including: • Shared Services Centers implementing change in conjunction with clients • Subject matter experts/owners leading change iterations and optimization steps • Process information experts from IT departments leading the process • Transformation teams within the Shared Services Center assisting with improvements • Differing approaches based on the nature of the change required

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WINSHUTTLE FOR SHARED SERVICES

2013 Shared Services Survey Report

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Foundation for Continuous Improvement

38

Winshuttle’s no-code design tools and rapid deployment capabilities allow business and Shared Services users to accelerate continuous improvement initiatives without taxing IT resources. The following capabilities provide options to address many of the challenges highlighted in this survey report: • Data Collection: Use web forms or managed spreadsheet

templates instead of complex user interfaces to quickly gather and consolidate data from disparate users.

• Data Entry: Record scripts and web services that automatically post data to SAP from forms or spreadsheets, error free and without manual re-entry.

• Workflow Automation: Create workflow routines that structure the routing and approval of data based on roles and criteria.

• Governance and Control: Implement central policies that maintain SAP security and promote compliance with standards and policies. Establish centralized form and template libraries that eliminate ungoverned macros and unstructured routines.

Visit winshuttle.com/sharedservices for more information.

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Success story – A.P. Moller-Maersk

39

Hear how A.P. Moller-Maersk chose Winshuttle as a solution for eliminating ungoverned Excel macros and reducing local process variance. “Nine months into the project we saw our investment paid back.” -Karsten Lund, Director-Finance & Accounting Processes, GSC, A.P. Moller-Maersk

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Success story – Anglo American

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Hear why Anglo American selected Winshuttle as their process improvement solution for dramatically increasing processing speed and efficiency in their Global Shared Services Center without increasing headcount. “Volumes that would take a person a week to process before Winshuttle now take one day. ” -Trevor Erlank, Project Manager, GSC/Accounting Services, Anglo American

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Where to next?

41

Find out how Winshuttle can assist your: SAP Finance processes - visit winshuttle.com/finance SAP Master Data processes - visit winshuttle.com/masterdata

Find out more about the challenges that companies faced, decisions they made, and the benefits they realized by implementing Winshuttle: Read a case study on one of our customers.

Learn more about Winshuttle’s no-programming products and solutions: View or register for a webinar View a product demonstration Explore the Winshuttle TV YouTube channel Browse the Winshuttle Community site

For a quick reply contact [email protected]

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Contact information

42

20021 120th Ave. NE, Ste 101 Bothell, WA 98011, USA +1 (800) 711-9798 [email protected]

North America

+1 954 237 5008 juancarlos.gomez@ winshuttle.com

Latin America

1st Floor Wimbledon Bridge House, 1 Hartfield Rd Wimbledon London SW19 3RU +44 (0) 208 545 9500 [email protected]

United Kingdom & Ireland

Stresemannstr, 46 27570 Bremerhaven, Germany +49 (0) 471 140 840 [email protected]

Germany, Austria & Switzerland 31, Cours des Juilliottes

94700 Maisons-Alfort, France +33 (0) 1 48 93 71 71 [email protected]

France, Belgium & Luxembourg

+ 34 91 781 70 28 laura.espinosa@ winshuttle.com

Spain, Portugal & Italy

+44 (0) 208 545 9500 [email protected]

Middle East / Africa / Rest of Europe

India & Rest of Asia

Global contact: [email protected]

Australia & NZ + (800) 711-9798 [email protected]

5th Floor, Block 1 CyberPearl IT Park Hitec City, Madhapur Hyderabad - 500081 +91 40 42305555 abid.mohammed@ winshuttle.com

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www.winshuttle.com/resources

Please visit our website for customer interviews, product demos, white papers, case studies, and more:

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