winster advertising persentation 2011
DESCRIPTION
Winster is a social networking site for women aged 25-54 where the networking is done a round a series of low-tech collaborative games which are played in rooms or \'salons\' designed to mirror and facilitate the way in which women make friends and establish relationships off line. These collaborative games allow Winster\'s audience to earn points which go towards a selection of prizes ranging from magazine subscriptions to Amazon vouchers.Nearly 2MM people play on Winster each month with each player spending an average of 30 minutes per session and returning every other day during the month.Winster derives revenue from memebrships, virtual goods and advertising.The company was founded by Jerry Kaplan who founded onsale.com and Go Computing.Winster\'s partners and advertisers include: Best Buy, P&G, Behr, Lifetime Networks, Post Cereals, Hasbro, Sears, McDonalds, Chevrolet, Hyundai, Hearst Magazines and Readers Digest.TRANSCRIPT
Sources: Inside Virtual Goods: The US Virtual Goods Market 2009-2010
Nielsen Report, August 2010
PopCap 2010 Social Gaming Research
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