WHAT ARE YOU LOOKING FOR WHEN

YOU TRAVEL?

HAPPINESS?

WANDERLUST?

CURIOUSITY?

GETAWAY?

ATLANTIS. CO

FOUNDER

TECHNICAL MANAGER

SERVICE MANAGER

FINANCIAL MANAGER

HIRENDRAN

CHOO ZI ZHAO JACQUELYN VANESSA

CHIN VIN YAN

FINANCIAL MANAGER

FOUNDER OR COMPANY

STRUCTURE FULL VIEW

PERSPECTIVE VIEW SIDE VIEW

WHAT IS CRUISTOPHER?

AIMTo allow passengers to explore the mystery of the ocean, while on a vacation.

SIZE OF CRUISTOPHER

x 2

CAPACITY2000 PASSENGERS

FEATURES

To experience underwaterlife

Identify floras and faunas

Save one’s time by travelling quicker

TRAVELLING ROUTE

30 DAYS ON LAND30 DAYS IN SEA

MARKETING STRATEGY

REPLACE THE FEAR OF THE UNKNOWN WITH CURIOSITY

FRIENDLY UP-SCALE HOLIDAY IN A LUSH SETTING.

EXPLORE IN COMFORT

SALES STRATEGY1. EVERY GUEST MUST BE A MEMBER- RM200 ANNUALLY2. THE COST OF THE TRIP WOULD BE RM 10K ( INSTALMENT ) PER PERSON3. DISCOUNT WILL BE PROVIDED TO MEMBERS AT A CERTAIN PERIOD

INCLUSIVE OF:- FREE BREAKFAST EVERYDAY- FREE FLOW DRINKS & BEER- A FREE SHOT EVERY NIGHT

SALES STRATEGY

SALES STRATEGYINCLUSIVE OF:

- ACCOMODATION

- FREE WIFI

SALES STRATEGYINCLUSIVE OF:

RM 250 WORTH OF FREE CASINO CHIPS!

ADVERTISING & PROMOTIONAL ACTIVITIES

- MAGAZINE ADS - TELEVISION

- RADIO INTERVIEW / ADVERTS

INFLUENTIAL PEOPLETAN SRI TONY FERNANDES DATUK LEE CHONG WEI

SOCIAL NETWORK

PROVIDE INDIVIDUAL ATTENTION & CHOICE

MARKETING ANALYSIS

HOW BIG IS THE MARKET?

BIG

Who are our customers?

University students

Families MarineBiologists

Who are our customers?

High ranked celebrities

Who are our customers?

Politicians & Royals

● MONEY SAVERS

What are the customers’ background?

● FUELED WITH THE URGE TO EXPERIENCE

What are the customers’ background?

● CURIOUS STUDENTS

What are the customers’ background?

● FILTHY RICH

What are the customers’ background?

STAR CRUISE

ROYAL CARIBBEANINTERNATIONAL

Companies to compete with

MSCCRUISE

LOUISCRUISES

Companies to compete with

OTHER COMPANIES

● Some companies do not always travel to famous landmarks.

OUR COMPANIES

● We travel up to 10 landmarks.

OTHER COMPANIES

● They do not offer a theme for each ride.

OUR COMPANIES

● We offer different themes for each ride to make each ride more

interesting.

OTHER COMPANIES

● After a few days of being on the vehicle, passengers might be

bored.

OUR COMPANIES

● We offer a variety of activities & entertainment for passengers.

OTHER COMPANIES

● They do not offer staff with a unique profession.

OUR COMPANIES

● We do offer professional marine biologists that will educate

passengers who wants to know about the underwater world.

MANAGEMENT STRATEGIES

WHO IS OUR PARTNERSHIP?

FAMOUS RESTAURANT Gordon Ramsey’s

Restaurant

Zen Japanese Restaurant

Golden Dragon Chinese Restaurant

Korean Restaurants

ENTERTAINMENT CENTER & FACILITIES

Casino

Ballroom

Swimming Pool

Tanning area

Massage

Spa & Sauna

Hair Saloon

Movie Theater

EntertainmentCentre

Pubs

Pool Tables& Darts

CONVENIENCE AND BRANDED STORES

Technical staff 70Room cleaner 150Cleaner crew 150

Servicer 250

CREW MEMBERS

ORGANIZATION CHART

FINANCIAL PLAN

BUILDING COSTEstimation of total

Building cost 110 million ringgit

Material - Rm 21 millionTechnology - Rm 36 million

Hotel - Rm 15 millionFacilities - Rm 25 million

Others - Rm 13 million

MONTHLY EXPENSES - Food Rm3.6 million

- crew monthly Rm940k- facilities Rm1 million

- utilities Rm30k - maintenance RM2 million

- loans - RM183K

Totals of the monthly expenses is RM7.753

million

MONTHLY EARNED - Casino Rm116k- membership . RM16k- passengers . Rm 10 Million

Total Profit is Rm10.132 Million

MONTHLY PROFITS

- Estimate RM 2.379 Million per months

ESTIMATION OF THE NEXT THREE YEARS

WHERE DOES OUR COME FROM

REFERENCES ● Enderle, G. (2014). Exploring and Conceptualizing International Business Ethics. Journal of Business Ethic ● Marinebio.org, (2015). Submarines and Deep Technology - MarineBio.org. Available at: http://marinebio.

org/oceans/submarines/ ● The Ultimate Financial Plan: Balancing Your Money and Life by Jim Stovall . Author :Tim Maurer● Hg.org, (2015). Business Law - HG.org. Available at: http://www.hg.org/corp.html/● MCPHEDRAN, I. (2014, September 8). New Japanese submarines to cost Abbott Government $20 billion. NEW.

coma. Retrieved March 25, 2015, from http://www.news.com.au/national/new-japanese-submarines-to-cost-abbott-government-20-billion/story-fncynjr2-1227050682205

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