wom is hard--let your website do the work
DESCRIPTION
10 easy website changes you can make to increase sharing and word-of-mouth. Leverage social media and mobile-even if you're not doing social media and mobile.TRANSCRIPT
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WOM is hard…Let WOM is hard…Let your Website do the your Website do the
work!work!
Neicole M. CrepeauOnline Strategist Web, mobile & social media specialists
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What is
social interaction designsocial interaction design?
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What is
social interaction designsocial interaction design?
Working definition: The design of systems and tools that facilitate social interactions.
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Began with a focus on tools and social networks.
SxD SxD
Broadening to include social elements on websites.
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Disclaimer!Disclaimer!
While this presentation offers ideas for leveraging social media without a strategy, Coherent Interactive recommends having a social media strategy, as part of an integrated marketing strategy.
Ideally, your online advertising, social media, mobile, and website strategies are coordinated and work together to achieve business results.
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1. Use existing widgets
• FacebookFacebook Like button• FacebookFacebook
Recommendations box• Other FacebookFacebook plugins
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LinkedInLinkedIn widgets, if appropriate• Company Insider• More widgets likely to come
Twitter Twitter widgets, if appropriate• Twitter Trackbacks• Widgets to display your
tweets
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2. Allow easy content sharing
Via Facebook, Twitter, and email. LinkedIn for B2B.
Catchy titles, text, & images
Think like a Magazine editor
From the content itself
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3. Allow easy snippet sharing
Share buttons next to each snippet
Consider the social audience, and structure for them
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4. Enable Like on key pages
Ecommerce sites on product pages
Web applications on likely pages
Info sites on topic pages
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5. Spread the word about events
Like button with faces on event pages
Share widgets onthe confirmationpage
Or use Eventbrite
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6. Give ‘em a reason to return
Make event pages live on
Take photos; get contact info
Post photos and notify people
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Or, post quotes, transcripts, slides, or supporting materials
Make it easy to share each item
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7. Let people share via your site
Upload photos, quotes, stories
Showcase their knowledge
Whatever appeals to your social audience
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Western River expeditions sends people an email after their rafting trip, asking them to share their asking them to share their experienceexperience. It’s then posted on the blog.
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8. Highlight partners & customers
Solutions, knowledge, best practices, good work
Promote them yourself
Tell them you’re promoting them
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Mobile is important
By 2011, over 85% of new handsets will be able to access the mobile Web.
28% of mobile consumers now have a smartphone.
Smartphone users trend male (8% more are male then female), younger, and affluent.
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Mobile & smartphones are moving mainstream
make sure make sure
your site your site is mobile friendlyis mobile friendly
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9. Use QR codes on collateral
Let users get latest updates
Provide additional information
Get a freebie
Gets users to your website
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10. Send SMS updates
If your audience wants timely updates
Like a blogger, to notify people about follow-up content
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Services such as mobilizeus.com and Ez Texting let you do this for a fee
You can do it for free with Twitter’s Fast Follow
Users don’t need a Twitter account to get your updates
To send a text to their phone, you just tweet on a specific account.
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For detailed instructions, use this QR code or link to get a PDF:
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Want help?
Contact us.Contact us.
We’re Coherent Interactive.
We do websites, mobile apps,We do websites, mobile apps,and social media and social media
strategies.strategies.
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http://www.coherentia.com(206) 264-7688
Blog: http://nmc.itdevworks.com Twitter: http://twitter.com/neicolec
Web, mobile & social media specialists
We build websites, mobile applications, and social media strategies. We take an integrated approach, with a focus on your business goals and overall marketing and sales strategy. Contact us or go to our website to learn more!