women 2020 the future of women’s leadership in retail and consumer goods an executive briefing for...
TRANSCRIPT
![Page 1: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/1.jpg)
Women 2020The future of women’s leadership
in retail and consumer goods
An executive briefing for Mondelēz International
Presented Month 00, 2014 Your nameYour titleYour company name
![Page 2: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/2.jpg)
Women are a $20 trillionworldwide market
More spending than the total GDPs of either China, the EU or USA
Sources: HBR; International Monetary Fund, 2012.
![Page 3: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/3.jpg)
Women leaders helpcompanies succeed
Companies with three or more women board members have up to 84% higher returns than companies with none
Source: Catalyst, 2011.
![Page 4: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/4.jpg)
Women leaders thrive in today’s environment
Democratic vs. autocraticCollaborative vs. competitiveLong-range vs. short-termRelationships vs. transactions
Source: Harvard Business Review, 2007.
![Page 5: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/5.jpg)
Women understand Millennials and share their priorities
Recognition that their work mattersFlexible work arrangementsPeople-orientedWant sponsorship and supportMultiple paths to leadership
Source: Millennials in the Workplace, Bentley University 2012.
![Page 6: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/6.jpg)
But the number of women leaders still falls short
![Page 7: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/7.jpg)
Barriers to advancement
1. Institutional bias2. Corporate culture3. Lack of sponsors4. Work/life conflict5. The Motherhood Penalty
![Page 8: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/8.jpg)
The Motherhood Penalty:An added barrier
Less likely to be hiredOffered lower starting salariesLess likely to be promotedPerceived as less committed
Regardless of job commitment or hours worked
Source: Correll, Bernard and Paik, Cornell University, 2007.
![Page 9: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/9.jpg)
The Motherhood Penalty:It starts with hiring
Source: Correll, Bernard and Paik, Cornell University, 2007.
Women Job applications Callback rate “Penalty”
With children 320 3.13% -52.38%
Without children 320 6.56% __
Men are rewarded for being parents, women are not
Men Job applications Callback rate “Reward”
With children 318 5.03% +77.77
Without children 318 2.83% __
Based on response to ficticious job resumes with “Other Activities: PTA” added to half.
![Page 10: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/10.jpg)
Women of color are vastlyunderrepresented
![Page 11: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/11.jpg)
Action agenda
![Page 12: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/12.jpg)
Six recommendations for change
1. Redefine leadership
Organizations need to recognize and reward the leadership style of women.
(It’s not women who need to change.)
Source: “Women 2020,” Network of Executive Women, 2013.
![Page 13: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/13.jpg)
Six recommendations for change
2. Engage men
Stop treating men as problems to be “fixed.”
Start enrolling them as partners in women’s leadership.
Source: “Women 2020,” Network of Executive Women, 2013.
![Page 14: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/14.jpg)
Six recommendations for change
3. Engage senior leaders
Companies making progress on women’sleadership have one thing in common:
Committed and determined senior leaders.
Source: “Women 2020,” Network of Executive Women, 2013.
![Page 15: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/15.jpg)
Six recommendations for change
4. Nurture female talent
Broaden and deepen the experience and exposure of high-potential women.
Encourage sponsorship and stretch assignments.
Source: “Women 2020,” Network of Executive Women, 2013.
![Page 16: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/16.jpg)
Six recommendations for change
5. Achieve critical mass
Advancing women’s leadership requires a critical mass of women in senior roles.
Quotas, no. Action, yes.
Source: “Women 2020,” Network of Executive Women, 2013.
![Page 17: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/17.jpg)
Six recommendations for change
6. Enforce accountability
Set goals.Measure results.Reward or punish.Repeat.
Source: “Women 2020,” Network of Executive Women, 2013.
![Page 18: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/18.jpg)
Discussion
![Page 19: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/19.jpg)
Discussion:Six questions
1. How does our corporate culture support the advancement of women?
2. How does our corporate strategy supportthe advancement of women?
3. What are the biggest challenges we face —what more can we do?
![Page 20: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/20.jpg)
Discussion:Six questions
4. What impact do issues of women’s retention and advancement have on our business and organization?
5. Do we have the right metrics on the retention and advancement of women?
6. Do we link the metrics to compensation?
![Page 21: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/21.jpg)
Commitment
![Page 22: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/22.jpg)
Commitment:Six quick wins
1. Make women’s leadership an agenda item at monthly staff meetings.
2. Have each executive sponsor at least one high-potential woman and meet informally with her once a month (coffee, lunch, client call).
3. Interview a diverse group of candidates for your next open position.
![Page 23: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/23.jpg)
Commitment:Six quick wins
4. Attend and address meetings of company Business Resource Groups.
5. Learn and network at 100 NEW women’s leadership events held each year. visit newonline.org/events
6. Celebrate employees who support NEWand women’s leadership.
![Page 24: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/24.jpg)
Women 2020: Read and sharethe full findings
• Why We Need Women Leaders• Millennials and Women’s Leadership• Women of Color: Two strikes• Breaking through Barriers• The Motherhood Penalty• What Women Can Do• What Your Company Can Do
Download the PDFnewonline.org/women2020
![Page 25: Women 2020 The future of women’s leadership in retail and consumer goods An executive briefing for Mondelēz International Presented Month 00, 2014 Your](https://reader038.vdocument.in/reader038/viewer/2022110319/56649c745503460f94926877/html5/thumbnails/25.jpg)
@newnational #women2020
newonline.org