women's lifestyle expo information
DESCRIPTION
A complete guide to exhibiting in our exposTRANSCRIPT
For further information contact us on Phone: 06 354 0498 [email protected] www.expos.co.nz
Hamilton Tauranga Hawkes Bay Wellington Christchurch Palmerston North Rotorua Dunedin
Imagine having thousands of your target market in one place wanting to know about you. With the Women's Lifestyle Expo you don't have to imagine it because it can happen for you. Do you sell to women? Are women your clients? If you exhibit at the Expo you will have access to thousands of your target market under one roof for an entire weekend – and they want to speak to you.
The Women’s Lifestyle Expos have been well-anticipated weekends in New Zealand since 1996. Held as annual events in nine cities the expos bring together an extensive variety of services and products aimed at today’s women.
Each Expo has an average of 160 superb exhibitors under one roof, with the larger shows having over 200 exhibitors together for one weekend.
Research tells us; Women make or influence over 80% of all consumer-purchasing decisions made. Those women are essentially three consumers in one, making purchases for themselves, their family and now their businesses. Source: SheMarketing.com
This is why the expos are suitable for large corporate companies through to the single operator, with local companies exhibiting next door to international brands.
The 2008 season of Women’s Lifestyle Expos were some of the best we have seen. We re-branded the Expo and also focused on providing a great day out for women. Visitor numbers have grown and we continue to receive positive feedback from exhibitors on the benefits of being involved with the Expo.
We're focused on the women's market – are you?
For further information contact us on Phone: 06 354 0498 [email protected] www.expos.co.nz
Exhibiting at the Women’s Lifestyle Expo
Reasons Why You Should Exhibit
Exhibiting at the Women’s Lifestyle Expo is a great way to ensure that your company is recognised by women who are actively seeking new, useful and interesting products and services. They make a conscious decision to attend and enjoy doing so, year after year. Women’s Lifestyle Expo visitors enjoy the expo for the ease, enjoyment and ability to compare products and services.
Face-to-Face Sales: Business is conducted face to face – the most persuasive form of selling. The Women’s Lifestyle Expo involves a two-way communication process between buyer and seller allowing you to achieve an instant response. Due to the personal aspect, Face to face selling also makes you and your company name more memorable to that person so that even several months after an Expo your impression will stand much longer than that of a print or radio advert.
Branding: The Women’s Lifestyle Expo provides a highly flexible environment in which a wide range of marketing and branding objectives can be achieved, from launching new products and services to building or reinforcing brand image there is a wealth of exposure opportunities, such as site presence and competitions, together with our web site www.womenslifestyle.co.nz where you will be listed as an exhibitor along with a link to your own web site.
Reach Your Target Market: The Women’s Lifestyle Expo provides a dynamic environment where a large proportion of your target market can be reached in a short space of time. What a great way to build a database, let visitors see your products up close and generate new client leads. We have a great range of visitors attending who are ready to be informed and ready to spend, which will provide you with real results.
A Powerful Force: Exhibitions are one of the most effective mediums for establishing and maintaining customer relations. In an increasingly digital age, they are an excellent medium where buyer, seller and product physically come together - a powerful force for your business.
Testimonials
“I would just like to say big thanks for the organization at the Women’s Lifestyle Expo. We had a great time being part of the event and would love to re-book our site again”
Rebecca Rolls, Les Mills
“I certainly would recommend the “Women’s Expo” to anyone wishing to target the women’s market for any reason. The expo gave us the perfect opportunity and the stage to introduce a wonderful new product line”
Louise Brown, Martyns Cycles & Mowers Ltd.
For further information contact us on Phone: 06 354 0498 [email protected] www.expos.co.nz
Promotion
Peacock Promotions Ltd have a comprehensive promotion and advertising campaign, using television, newspapers, radio and street media, databases, flyers and discount invitations.
Television: Prime time slots on leading national television stations.Newspapers: Large full colour advertisements in a range of national and local newspapers. We also have a supplement feature produced by a local paper that many visitors use as a planning tool and bring with them to the Women’s Lifestyle Expos. Some of these advertisements also contain a discount entry voucher.Radio: Prime slots on the Radio Network and Radioworks stations, this year a portion of our radio advertising is sponsored by MoreFM and The Breeze.Street media: Peacock Promotions Ltd ensures that local and regional storefronts are proudly displaying our street posters and signs plus large Bus Shelter advertising on local streets.Database: Each year we send out an email invitation to our database, which includes a discount entry voucher. We also encourage exhibitors to send one out to their own database.
Exhibiting Companies
The Women’s Lifestyle Expo features everything from jewellery and health to hairdressing, fitness, food and wine sampling, art, travel, information, hobbies, small business, beauty, fashion and muchmore. For an updated list of companies already confirmed for 2008, please see www.expos.co.nz and click on “Expo Details and Exhibitors” for each Expo.
SupportPeacock Promotions Ltd is committed to supporting all of our exhibitors; we have a comprehensive guide for new or existing exhibitors as well as experienced Expo Directors and support staff that can assist you with everything from site placement and design to advertising and marketing.
Peacock Promotions Expo Directors
Peacock Promotions Ltd prides itself on employing the most experienced and passionate personnel. Our Expo Directors have varied backgrounds in sales, marketing and operations. This combination ensures the highest level of service and commitment to you.
What was your reason for visiting the Expo?;
38% To Shop & find new things / ideas 3% To gain freebies & samples
26% Been before & enjoyed 14% To enjoy a girls day out 19% To see an advertised exhibitor
Visitor Age Bracket;
9% 20 or under27% 21 - 3027% 31 - 4025% 41 - 509% 51 – 60 3% 62+
Did the Visitor Buy anything?
92% Yes 8% No
How much did they spend?;
14% $10 – 30 28% $30 - 80 26% $80 - 15022% $150 - 200
10% $200+
Did the Visitor plan on buying a product /using a company they saw at the Expo in the future?
81% Yes Definitely16% Probably3% Not sure
How did the visitor rate the Expo overall?
54% Excellent30% Great14% Average2% Poor
Research tells us; Women make or influence over 80% of all consumer-purchasing decisions made. Those women are essentially three consumers in one, making purchases for themselves, their family and now their businesses. Source: SheMarketing.com
Combined Household Income;
(includes single & married women)
26% $80,000+39% $60,000 – 80,00024% $40,000 – 60,00011% $-40,000
SITE ORDER FORMExpo Location
Company
Postal Address
Business Phone Fax
A/Hrs Phone Mobile
Email Website
Contact Person
Description of Product or Serviceto appear on website listing(max 50 characters incl. spaces)
Authorised Signature Date / /
SITE SELECTIONThe first site of your choice, which is available, will be held for your company. We will post a contract for you to sign. On receipt of your deposit, your site is confirmed.
1st Choice – Site Number Size (wide X deep) X Cost $
2nd Choice – Site Number Size (wide X deep) X Cost $
3rd Choice – Site Number Size (wide X deep) X Cost $
Please contact me with further information on these Peacock Promotions Expo’s as indicated: (X)
WLE – Hamilton WLE – Tauranga
WLE – Hawkes Bay WLE - Palmerston North
WLE - Rotorua WLE - Wellington
WLE - Christchurch WLE – Dunedin
Manawatu Wedding Expo Ideal Home Show
Fax, Email or Post to:Peacock Promotions LtdPO Box 4447, Manawatu Mail Centre, Palmerston NorthPh: 06 354 0498 Fax: 06 354 [email protected]
2009 CALENDAR OF EVENTS
Date Expo City Contact
March14 - 15
HamiltonClaudelands Event
Centre
Tracey [email protected]
March28 - 29
TaurangaQE Centre
Christine [email protected]
May2 – 3
Hawkes BayPettigrew Green Arena, Taradale
Lesley [email protected]
May23 - 24
Palmerston NorthArena 2
Pascal Street
Graham [email protected]
June7
Palmerston NorthConvention Centre,
Main Street
Renee [email protected]
July4 - 5
RotoruaEnergy Events
Centre
Tracey [email protected]
July24 – 26
Palmerston NorthArena Manawatu
Pascal Street
Tracey [email protected]
August15 - 16
WellingtonTSB Bank ArenaQueens Wharf
Graham [email protected]
October3 - 4
ChristchurchWestpac Arena
03 377 6512
October10 - 11
DunedinEdgar Sports Centre
Juliana van Sloten Cowden
[email protected] 454 5251
Peacock Promotions LtdPO Box 4447
Palmerston NorthPh: 06 354 0498Fax: 06 354 0497