ccbc women's expo & conference address 03-11-2011
DESCRIPTION
Strategies for small businesses to employ relating to the effective use of social media for marketing purposes.TRANSCRIPT
CCBC Women’s Expo & Conference
Links, Tweets and Blogs, Oh My!
March 11th, 2011www.socialtoaster.com
Today’s Topics
• Is Social Media Appropriate for You?• Strategies for Leveraging Social Media• Measuring Success• Tools You Can Use
Fun Stats
• Facebook– 500 million active Facebook users– Average user has 130 friends– 150 million mobile Facebook users
• Twitter– Average user is 39 years old– 64% of users are 35 or older– Follows 173 accounts and has 300 followers
• LinkedIn– Average user is 44 years old– People with more than 20 connections are 34 times
more likely to be approached with a job
Sources: http://www.facebook.com/press/info.php?statistics, http://blog.guykawasaki.com/2007/01/ten_ways_to_use.htm, http://blog.hubspot.com/blog/tabid/6307/bid/5496/Twitter-User-Growth-Slowed-From-Peak-of-13-in-March-2009-to-3-5-in-October.aspx
Social Media Assessment
• What do we hope to accomplish?
• Is Social Media an appropriate channel? All of them or just some of them?
• Who will manage it?• What resources will
we need?
• Facebook - everybody• LinkedIn – businesses• Twitter – traffic• MySpace –
entertainment• Digg/Delicious/Reddit
– SEO• YouTube - everybody
Start with Plan
• POST Method– People – who are you trying to engage?– Objectives – what are you trying to achieve?– Strategies – what will it look like when you’re
done?– Technologies – what are the tools you plan to
use?
Source: Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li and Josh Bernoff
People
• Employees• Customers• Volunteers• Donors• Partners• Vendors• Advocates• Celebrities?
Objectives
• Increase Sales• Increase Brand Awareness• Recruit Employees• Improve Customer Service
Strategy
Website Centralizes
Content: Blogs, Newsletters,
Events, Campaigns, Articles, etc.
Organization: Facebook Page, LinkedIn Group,
People: Facebook, LinkedIn,
Twitter, DiggPromote
Promote
Popular Tactics
• Facebook Page• Organization Twitter Account• ShareThis• Blogs• YouTube
• News feed– Status Updates
• Groups• Pages• Networks
• Apps• Events• Share Links/Photos• Locations
• Why Twitter?– Real-time Search– Mobile Updates– SEO Powerhouse
• Tips for Twitter– Can simultaneously
update Facebook/LinkedIn
– URL Shortener – 140 char limit, so use service like http://bit.ly
• Using Twitter– “Tweet” = post to
Twitter– “Re-Tweet” = pass
on someone’s Tweet– @username = public
posting directed to a particular user
– DM username = direct message to a user
– #keyword = tag a post for a keyword
• Groups– Discussions– Share News
• Status Updates• Introductions• Jobs
YouTube
• Branded channels• 2nd most used
search engine• Content can be
displayed on your website
• 10-minute limit
Blogs
• Drive Conversation• SEO Benefit• Must be Consistent
Tools
• SocialToaster• HootSuite• TweetDeck• Firefox
– Yoono– ScribeFire
• Act.ly• Twitpic
• Bit.ly• FlipVideo• iPhone / Droid /
Blackberry• SocialOomph• ShareThis /
AddThis
Getting Started• Facebook
– Create Personal Facebook Account
– Upload/Invite Contacts– Create Facebook Page– Invite Fans– Promote Events
• LinkedIn– Create LinkedIn Group– Invite Contacts
• Pre-Approve Upload
• Twitter– Create Corporate Twitter
Account– Follow People
• Find On Other Networks
• Create Corporate YouTube Account– Create Branded Channel– Sign up for Nonprofit
Program• Website
– Follow on Your Networks– Add Blog– Add ShareThis– Add SocialToaster
Questions?Brian RazzaqueSocialToaster
410.889.7770 www.socialtoaster.com
[email protected] me: @razzaque