workforce marketing
TRANSCRIPT
Workforce Marketing
Private & Confidential
1. It’s a waste of time.2. It’s a generational thing.3. Competitors will steal my employees.4. My clients aren’t on it.5. The returns aren’t there.6. I don’t have time to manage it.7. Relationships are built face-to-face.8. I want my privacy.9. I don’t know where to start.
COMMON SOCIAL MEDIA OBJECTIONS
Companies traditionally “owned” marketing messages because only companies could afford access to media...
...but not anymore.
120 MMprofessionals
120 MMUS readers
200 MMaccounts
750 MMmembers
35 hrs of video per min
3%
97%
Marketers now face unprecedented competition for peoples’ attention.
keep in touch with companies
of social media users keep in touch with people
Invoke Solutions, 2010
Marketers also face a trust deficit...
eMarketer, 2010
64% trust people they know
36% trust brands
People turn to people nearlytwice as often as brands!
...a lack of control over
the results of employee
searches...
20% of FB
“friends”
are work
connections.
Creative Group, 2011
...and unclear expectations for relationships.
Long-standing distinctions between personal and professional communications are blurring.
Company meeting on a Miami beach. Photo courtesy Sanden Daphid
A new, profersonal™ business world is emerging.
The people behind your marketing have been exposed, and customers now control direct access to them.
9%Ajax Social Media, 2011
ALIGNMENT
Reality check: Ajax studied the LinkedIn profiles of over 50,000 digital marketing agency employees and found employers’ brand messages absent in all but 9% of them.
Workforce Marketing is the interactive evolution of logo-embroidered apparel. It ensures employees can credibly represent the brand while engaged on social media.
): Workforce marketing
keeps employeesconnected
with the brand, which
keeps customers
and prospects connected
with the brand, too.
400%-800% !
Ajax Social Media, 2011
The degree to which Ajax training increases employee engagement with a brand.
Clients are B2B and professional service companies in a wide range of industries.
10
MINUTESAjax Social Media, 2011
Case Study: SalesSales had been unable to get a meeting with a marketing lead for 90 days. Using profersonal™ connections, Ajax helped the sales rep earn a warm conversation with the buyer... in 10 minutes.
2
UPDATESAjax Social Media, 2011
Case Study: Social MarketingA design consultant began sharing company updates with her network to stay top of mind amongst her clients. She earned repeat business with her 2nd LinkedIn status update.
1
CANDIDATEAjax Social Media, 2011
Social HR/Recruiting SupportOnce a quarter, Ajax sponsors Talent Net Live, a social recruiting conference that helps businesses find the exact perfect person for each of their open positions.
Workforce Marketing includes four elements:
• Education (for organizations) • Social Media Coaching (for executives) • Training (for employees & managers) • Content development (for marketing)
Keynotes & open sessions demystify social media and inspire individuals to take action.
Jason Seiden: Closing Keynote: Beyond Social: W
here the Revolution Goes from Here
Average: 4.6
Comments:
I feel empowered but im
scared.
Much better than the kyenotes on day 2
Very very g
ood! Jason knows h
ow to speak!
Great Keynote to close this g
reat summit!
Fascinating and Inspirational
Excellent and very macro
, relevant
Very enlightening does it
go here eventually?
Good speaker, m
otivating, great pace and sty
le
BEST speaker. T
ruly inspirin
g and motivating.
1501 India St., Suite 103-60, San Diego, CA 92101 • phone 888.409.4418 • fax 619.923.3542
www.gsmiweb.com • [email protected] • facebook.com/GSMIweb • twitte
r.com/GSMIonline
Jason Seiden: Closing Keynote: Beyond Social: W
here the Revolution Goes from Here
Average: 4.6
Comments:
I feel empowered but im
scared.
Much better than the kyenotes on day 2
Very very g
ood! Jason knows how to sp
eak!
Great Keynote to close this g
reat summit!
Fascinating and Inspirational
Excellent and very macro
, relevant
Very enlightening does it
go here eventually?
Good speaker, m
otivating, great pace and sty
le
BEST speaker. T
ruly inspirin
g and motivating.
1501 India St., Suite 103-60, San Diego, CA 92101 • phone 888.409.4418 • fax 619.923.3542
www.gsmiweb.com • [email protected] • facebook.com/GSMIweb • twitte
r.com/GSMIonline
Adam Daniels photography, 2009
Social media coaching ensures executive and organizational readiness for changes in the style, direction, pace, and frequency of internal and external communications.
Training provides expert guidance to help professionals reach their goals.
Content development turns collective knowledge into socially-optimized, shareable content...
...and turns “mindless” interactions into opportunities to foster rapport and relationships.
ACHIEVERESULTS
get on social media
Business strategy first, program objective second, tools and tactics third.
1st LinkedIn Live certified company in North America.Programs built from the ground up based on best practices in: • Leadership & management communication• Sales and business development• Online community building
Social content developmentProven ability to achieve resultsFocused on B2B and professional service firms
