working for an email marketing agency
DESCRIPTION
A presentation made to undergraduates at Anglia Ruskin University by Rechenda Smith from email service provider little green plane on what is is like working for an email marketing agency.TRANSCRIPT
Working for an email agency by…
Hello, I’m…
Rechenda
Smith …Head of Email
Marketing
Today
• What is email marketing?
• What we do
• Types of email
• Email & digital marketing
• My journey • Job roles & salaries
• Getting experience • How to get ahead • Resources
What is email marketing?
Everyone is at it, from big brands, charities, musicians, accountants to your local butcher and hairdresser.
Who do you
get emails
from?
What we do
Our peeps
What we do
1. Software to send emails
2. Design services
3. Training
4. Managed services
Sample clients
Why email?
480m email users
Facebook & Twitter 250 million
MONEY ROI £42.08 for every £1
PREVELANCE New accounts 2011
Email 480 million
Statistics taken from the Direct Marketing Association
MEASURABLE Tangible results
Self service ‘v’ consultancy
Types of email
You
Newsletters
Events
Surveys/polls
Abandonment
Re-engagement
Voucher
Data cleanse
Competitions
Email and digital marketing
Spam filters Inbox Website Emails
Email should be integrated with…
My journey
PR…digital marketing…email
Key milestones & career advice
• More education: CIPR Diploma and CIM Digital Marketing Diploma
• Awards: Young Communicator of the Year
• Committees: CIM Essex Vice Chair, Email Council member of DMA • Diversify: Think ‘what’s next?’
• Think Curtis: Always move up and don’t hang about
• Learn: Stay knowledgeable and share your pearls
• Network: It’s not what you know it’s who you know
Jobs and salaries
Agency ‘v’ in-house
Getting experience
Be Proactive…
Build a social media presence
Go to events/free seminars and list on your CV
Volunteer
Resources
Use resources for:
• Event listings • Job vacancies • Interesting blog posts to retweet and share • New book reviews • Guides, tips and white papers (education)
Trade bodies Media sources
STAR RESOURCE: Smart Insights
@davechaffey @smartinsights
THANKS! Don’t forget to stay in touch…
• @rechendasmith
• @lgplane
• www.littlegreenplane.com