Working Women®

M A G A Z I N E

Media KitThe magazine of Women’s Network Australia. A highly respected glossy

publication and a much-loved read by working women across

the Nation. It’s about success, business and life.

Our reader is dynamic, switched on and 25 plus. She is always looking for new or interesting and exciting opportunities that stretch her both personally and professionally. She typically balances both career and family. 65% of our readers come from the ever-increasing small business sector with the balance of 35% being read by those employed in executive and senior management positions.Our research shows that 50% of our readers retain their magazines for one year and beyond maintaining them as a reference point for making future purchasing decisions. It provides an outstanding opportunity for advertisers to showcase their products and services to the very lucrative female business market.

Working Women magazine is a niche market magazine produced by Women’s Network Australia. It is a professional, full colour publication distributed exclusively through membership to over 30,000 business and professional women in both print and digital format.

Publications and DeadlinesCOVER DATE PUBLICATION DATE ADVERTISEMENT/ADVERTORIAL

Booking Deadline Material Deadline

Winter / Spring 1 June 25 April 8 May

Summer / Autumn 1 December 25 October 8 November

Media Kit Working WomenB u s i n e s s n s u c c e s s n L i f ewww.womensnetwork.com.au

Women’s network Australia

networking • marketing • money • hr • travel and more

Autumn 2011Aust $8.75 inc gst

Subscriptions $32 pa inc gst

BOSSBabes in business become

Global matchmaking

Become a self-madePublicity GURU

24NetworkingEvEntSBuild your business

connections

Pri

nt P

ost

Appro

ved P

P411192/0

0010

millioNaiReCross-cultural

Au

tum

n 20

11 W

or

kin

g W

om

en m

Ag

Az

ine

B

usin

ess n su

cc

ess n Life

ww

w.w

om

en

sne

two

rk.co

m.a

u

®

be your best self – how to go from fearless to fabulous

Pri

nt

Po

st A

pp

rove

d 1

00

00

38

25

Working WomenB u s i n e s s n s u c c e s s n L i f ewww.womensnetwork.com.au

Women’s network Australia

sPRinG 2013AUD $8.75

®

Shine on Camera

and get noticed

How tostage an attention

grabbing media stunt

Are obnoxious customers now

the norm?

working the dating game of

business

SoCiAl MediA does privacy exist?

5reasons to

patent your invention

8 WORKING WOMEN® n Spring 2014 – www.womensnetwork.com.au www.womensnetwork.com.au – Spring 2014 n WORKING WOMEN® 9

WW UPFRONT

When Catriona Pollard started her business 13 years ago, just standing up at a Women’s Network Australia business luncheon to introduce or talk about her business, was a challenge. Fast forward 13 years, she is now is a highly regarded expert in PR and social media, who speaks across Australia and globally. Catriona has also just released a book everyone is raving about – From Unknown To Expert.

Clearly there has been a lot of hard work during that time, as well as monumental obstacles and challenges Catriona has overcome. Her biggest advice to business women is to “Start believing in your own power”.

According to Catriona, this is so critical because many times, women are held back by fear and a sense that their business isn’t good enough or that they are not enough of an expert to even begin the journey of getting their message out to the world.

“Before I started my thought leadership journey I had self-limiting beliefs about telling my story. Did I know enough? What if I get up on stage and forget everything? Do I know more than the next PR person? Am I really an expert?”

“I had to back myself, believe in myself, and stand in my own power. I had to believe that I am truly an expert, and to be prepared to tell people I was. And I think that is a challenge for many people.”

“But the truth is, you do have knowledge in your particular field that others don’t, and you can capitalise on this by offering your expert comments and opinion to the media and on social media. The more you accept that you are an expert, the more everybody else will accept it too,” says Catriona.

It’s taken a few years. Catriona has consistently used PR and social media tactics over those years with a clear intent to build her profile, and it has worked.

Do you believe in yourself and your power? If you take your cue from CATRIONA POLLARD, you will be on your way to stepping into the spotlight to tell your story, connect with people and capitalise on your expertise.

WW UPFRONT

FROM UNKNOWN TO EXPERT: How to use clever PR and social media to become a recognised expertAuthor: Catriona Pollard Price: $27.95 Printed | $9.99 KindlePublic relations and social media can be the difference between being a well recognised expert and thought leader in your niche and just wishing you were. From Unknown to Expert delivers a comprehensive, step-by-step framework that will skyrocket you into the spotlight using the proven Unknown to Expert 5 Star System. This book captures 20 years of PR and social media know-how into a practical guide to help you gain more exposure, increase sales and enable new career opportunities. Packed full of easy-to-use templates and examples, it will give you the confidence and skills to get you the media coverage and online community you deserve. Available for purchase from www.UnknownToExpert.com

Develop your personal brand: Personal branding is central to how people perceive you, so it is important to pick your niche and stick to it to avoid confusing your audience. Describe yourself: Developing an elevator statement or pitch is an effective way of making great first impressions, and they can also lead to new business and customers. Write your bio: It’s important to craft yourself a winning biography that sells you to your target audience, the media and conference organisers. Start blogging: Blogging is a great tool to increase your profile and it allows you to connect with your audience in an engaging way. Network: Take networking seriously. Attend Women’s Network Australia events, connect with local businesses and make yourself known to anyone who is interested. Pitch stories: Use the media to share your expertise and reach the people who will influence your success.

6 TOP TIPS TO MOVE FROM UNKNOWN TO EXPERT

The journey to stepping into the

spotlightThrough her speaking, social media and consulting work she has helped thousands of people get into the spotlight, and she realised she wanted to reach as many people as possible with her specific system. Her recently released book, From Unknown To Expert is the summation of more than a decade of her experience helping brands and entrepreneurs gain millions and millions of dollars in media exposure.

It includes the best of the step-by-step processes she used to leverage the power of PR, social media and other strategies to build the reputations of companies large and small. And it outlines the same ‘5 Star System’ she used to grow her own personal brand from a relative unknown to an industry expert featured in hundreds of magazines, newspapers and even on TV, and attracting big name clients, all within just two years.

In her book, Catriona shares her personal journey to becoming a recognised expert and the strategies and tactics she employed and how she has helped thousands of other experts and thought leaders achieve expert status.

She believes that the right mix of media exposure and social dialogue will enhance your

business’s reputation, give you a competitive edge and boost sales. The trick is to identify your stories and then see them through the eyes of editors and program directors. Catriona knows first-hand that anything from an innovation, to a new book, to a childhood memory has news potential if it’s packaged correctly. And it has absolutely no news value if it isn’t released to the media or shared online at all!

“In the competitive business environment, we have to deal with the fact that it’s no longer enough to simply be great at what you do. You now need to be great at telling people what you do!” Catriona believes that when you start telling your stories and sharing your expertise it is helping the people who are listening or reading it.

“You will be amazed at the emotional connection that you start building with people and the relationships you start developing – because you are positively impacting their lives.” n

CONTACT Catriona PollardBUSINESS CP CommunicationsPHONE +61 (2) 9460 9200www.cpcommunications.com.au

18 Working Women® n Spring 2012

The Australian share market dropped over 11 per cent last financial year. This has obviously been a tough 12 months. In order to overcome some of the difficulties investors have been experiencing since the Global Financial Crisis, we have the following tips:

Be proactive – a lot of investors for many years have had a ‘buy and hold’ approach. In this type of market where we have been going backwards this does not always work. Take opportunities when you can and remember you can always sell and buy back in at a later time.

Look for yield – there are a lot of investments around at the moment that offer much better yields than current term deposit rates, don’t forget fully franked shares are also helpful at tax time.

Take profits when possible – try not to be

greedy, and have an exit strategy. Ask yourself, would I be happy with a 20 per cent return? If the answer is yes, trim some profits off the top, as we do not know if it will continue to go up!

Buy quality companies – with strong fundamentals and a healthy balance sheet, the blue chip top 200 stocks have held up well during volatile times because these are companies which investors have relied on in the past and have a proven track record.

Be brave – cash is the number one investment choice at present, if you are very conservative and are happy to accept a lower return then stay with what works for you. However, if you really believe in an investment and it is only down due to poor sentiments in the market, don’t be rash and panic; remember you only generate a loss when you sell.

Looking back over history, the Australian

share market long-term trend is up, try not to be disheartened while the market is volatile. Global economies will eventually work through the issues and the market will turn, you just need to be patient but also proactive in your strategy. n

Important Information: The information contained in this article is general information only. It does not take into consideration any specific needs, situations or objectives. Before making any financial decisions you should make sure you are comfortable that the strategy suits your needs and objectives, and your risk profile. If necessary, you should seek professional advice.

R i d i n g t h e d i p sinvesting during volatile times

Despite all the doom and gloom currently circulating, SUSAn rALLingS and PATriCiA DoYLe outline how stocks and shares should still play a role in the investment mix of accumulating your wealth portfolio.

Worried about the state of the markets? Keep up to date with our morning market email - a daily update which outlines what has happened overnight as well as any current news on Australian companies.

Make an appointment to review your investments, insurance and superannuation.

RBS Morgans Limited A.B.N. 49 010 669 726 AFSL 235410 AParticipant of ASX Group A Principal Member of the Financial Planning Association of Australia

Contact Susan Rallings from RBS Morgans on 07 3334 4865 susan.rallings@rbsmorgans.com

Contact Patricia Doyle from RBS Morgans on 07 3334 4966 patricia.doyle@rbsmorgans.com

WW on The moneY

ContaCt Susan Rallings and Patricia Doyle

Business RBS MorgansPhone +61 (7) 3334 4865www.rbsmorgans.com

28 Working Women® n Spring 2012

Finding gifts for men, can be a “challenge”. Why not shop the easy & stress free way for men’s gifts... onlineat Gifts for Blokes.

Gifts for men of all ages and for all occasions

� Birthdays� Special “milestone” birthdays� Father’s Day� Dad & Grandad/Pop presents� Christmas� Kris Kringle� Anniversary� Bridal party gifts� Valentine’s Day� New Dad & Father to be� Or when you just want to spoil him

Fast, friendly service – fl at rate postage Australia wide. Orders over $130 posted free within Australia.

Need gifts for men?

men’s gifts made easy

www.giftsforblokes.com.au

WW public relations

Did you know that coffins are now bigger and are being buried vertically to save space? People can now design their own custom coffin. And for some, ceremonies and wakes are now event managed, pre-planned, designer ‘life celebrations’.

If you are in the funeral business, these facts may be just part and parcel of the job, but to those outside the industry and to the media, they make for quirky news stories.

So what is it about your industry that is newsworthy?

It might be worth sitting down with pen in hand and brainstorming the facts and trends that are taking off in your field.

Need some more examples to help get you thinking?

How about the evolution of the humble kid’s birthday party? Oh how far things have come since ‘pin the tail on the donkey’ and ‘musical chairs’. These days, kids parties are competitive and for some parents, can almost be as elaborate to plan as weddings!

Enter the kids ‘spa party’ where fingernails and toenails are painted - not faces. Or flower arranging - not drawing, and of course the hit

trend of kids cooking classes for all the budding junior master chefs.

So, think back to how things were run in your business 10 years ago and ask yourself these five questions to unlock a story idea:

n How has your business changed over the years and why? What trends are you seeing?

n Have your customers changed - are they younger, older, and buying online?

n What new things are your customers looking for? What have they rejected that once was a bestseller?

n Has demand increased for a certain product or service?

n What is the strangest request you have received or most impressive business deal you have made?

The answer to these questions might just lead you to find the story angle you need to get your business known. n

www.unity-qld.com.au

Kirsty O’Callaghan Principal Coach & Speaker UNITY-QLD

P: +61(7) 3482 4295 M: 0402 889 648

First-class Resilience and Relationships Coaching and Speaker serviceGet the results you desire from home to workplace

Get your free e-book today ‘90 Kirsty-isms’, to give you daily inspiration and motivation

• Supporting individuals, families, businesses and organisations• Simple, practical and real solutions• Seminars, workshops, groups and individual

consultations• Affordable and trustworthy services and products

How to unlockgreat story ideas that are hiding in your business

a common misconception is to think no one is interested in the ho-hum operations of your business, but what is old news to you might be new and exciting to the public. Join Julie morgan as she shares the keys to unlocking stimulating story ideas for your business.

ContaCt Julie MorganBusiness PR GuruPhone +61 (3) 9696 5060www.prguru.com.au

Spring 2012 n Working Women® 53

Take back conTrol of your superannuation• Has your superannuation SHRUNK with the stock market crashes?

• Does someone else control where your superannuation is invested?

• Do you pay fees to your superannuation fund manager?

• Want to know how simple it is to control your own superannuation?

• Want to know how easy it is to buy Real Estate with your own superannuation?

STRATEGIESIf you answered ‘YES’ to any or all of these questions, you need to speak with us. 1300 595 595 www.five95.com.au

WW Web savvy

When establishing a web presence too many small businesses get carried away with the graphic appeal of their website, often ignoring the most import aspects of marketing, engagement and conversion. Sure, an experienced web designer can produce a website that looks like a work of art, but they can’t necessarily design the marketing strategy that makes a website do its job.

When it comes to creating a website for your business, you first need to consider why you need one. It is from this starting point that you progress to developing a strategy that outlines what you would like to achieve and the steps necessary to reach the desired outcomes.

That is where marketers come to the rescue; they know how to ask the right questions to extract the information needed to build an effective website. It is this information that will be used to brief the web designer so they stay on task ensuring they create a website that provides you with the outcomes, conversions and sales you are seeking.

There are many graphically appealing websites out there that have been designed by web designers. These websites look great but do they actually do the job they were designed to do? Are they actually getting conversions?

Let’s overview four examples, two designed by web designers and two designed with a good strategy behind them.

‘Axel Peemoeller’ http://de-war.de/ the key to this site is exploration, so any user who is in the mood to explore and spend time on the site would find it very entertaining, however the messaging is not clear and the user is left confused as to what exactly Axel does. There is no clear navigation and the long-scroll content can get laborious.

Another great example is ‘Links LA’ http://www.linksla.com/. Again, a very creatively designed site but there is no clear indication of what they do, no call to action and as a user, you get lost in all the different sized fonts. It is rather surprising to discover that this company actually specialises in ecommerce website design.

Then we can explore two very good examples – ‘The Resumator’ – http://www.theresumator.com/ and ‘Walkley’ – http://walkley.com.au/. These websites both have a clear call to action, clean design and are easy to navigate.

The reason you build websites is to get conversions and sales. Therefore it is important to optimise conversion rates by making your site easy to use.

Part of what marketers do is to help you achieve

Websites: Designers createm a r k e t e r S c o n v e r tCHeryL Davies explains the importance of combining both marketing and graphic designing expertise when building a website.

ContaCt cheryl DaviesBusiness Davinway marketing

and communicationsPhone 1800 808 328www.davinway.com

this, creating websites that sell your product or service using focused strategies.

You are more likely to create conversions, spend less money and achieve the outcomes you desire. In the long run it’s a better experience and outcome for both you and your customers. n

Summer 2012/13 n Working Women® 47

One of the first steps is to find out how much you can afford. There is no point in finding your ‘dream’ property if it is out of your budget range. Your financial adviser or mortgage broker of your bank should lead you in the right direction and organise a loan pre-approval.

Once the finances are in place you will know your limit and also have more negotiating power as you are classified as a ‘qualified’ buyer.

Do your research and price checks on solicitors and building and pest inspectors prior to starting your search then when you are ready to put in an offer you have everything at your fingertips.

Decide how you want to buy your property. There are various methods of purchasing a home. Homes can be on the market for sale by private treaty at an advertised price, price range or POA (price on application) or by auction or tender.

The next step is to decide where you want to buy and this will depend on whether you intend to live in the property or rent it out but the 10 basics are the same.

1. Location

2. Price range

3. What type of home do you want? (e.g. house, townhouse, unit, etc.)

4. What style of home suits your lifestyle? (e.g. low set, high set, single storey, etc.)

5. How many bedrooms/bathrooms?

6. How many car spaces do you want/need?

7. How much land do you want?

8. Do you want a pool?

9. Define your other ‘needs’ (e.g. deck, proximity to transport, schools)

10. Define your ‘would like’ (e.g. Solar HWS, water tank, views)

The next step is to find a property. The quickest way is to go on the Internet and access one or more real estate portals and register your requirements. Go to the open homes in the area you prefer and compare the properties. Be prepared to be flexible on your requirements.

If you meet an agent you like at an open home, or your friends or family recommend one, go and talk to them. Most will conjunct with other agents so that if you feel comfortable with them ask them to accompany you or make appointments to take you to a property. This can make the whole process less daunting.

When you find the home you like, work out how much it is worth to you, then make an offer for the property. Be prepared to put the offer to contract and then the negotiation process can begin. Instruct the agent that you want a building and pest inspection done and specify the time frame. Unless you are paying cash, be prepared to specify a finance time frame.

The agent should lead you through all the stages and be present for building and pest

inspections and valuations. A pre-settlement inspection can also be requested, usually the day before the property is due to settle. On settlement, the agent will make arrangements to hand over the keys to your new home. For an auction the conditions are different – no building and pest inspections, no finance clause, deposit expected on the day and usually a 30-day settlement period. n

B e p r e p a r e d when buying your biggest asset!entering into the property market as a first-time home buyer or investor can be somewhat overwhelming and stressful. LYnDA roBerTS gives her expert insight into the world of real estate to help you to be prepared when buying.

“I want a lawyer that is conscientious, approachable, well priced and…a woman.”

Then choose Longmores Lawyers, the all-woman firm that goes above and beyond.

Property Conveyance, Business Law, Contract Law, Building Construction Law, Debt Recovery, plus more…

1300 851 464 info@longmores.com.au

www.longmores.com.au

Services include: • Financial Planning • Superannuation Services• Retirement Planning • Self Managed Super Funds

• Investment Advice• Personal Insurance• No commission –

fee for service policy. AFS Licence no. 301712

Aspire Retire – Home of the Australian Adviser of the YearClient Focused, Award Winning, Smart StrategiesTalk to Olivia Maragna, on how she can help you achieve financial success.

Aspire Retire Financial Services is an award winning financial planning firm, providing holistic financial advice and smart strategies on a fee for service basis.

Olivia Maragna 2011 Australian Female

Adviser of the Year.Queensland’s 2008

Telstra Young Business Woman of the Year.

PHONE 1300 667 702 EMAIL myadviser@aspireretire.com.au

WEB www.aspireretire.com.au

WW properTY

ContaCt Lynda RobertsBusiness Licensed Real Estate RE/MAX

Profile MV Real EstatePhone +61 (0) 412 125 283www.mvrealestate.com.au

®

water cooler gossip – is it now causing social ripples?

Pri

nt P

ost

Appro

ved 1

00003825

Working WomenB u s i n e s s n s u c c e s s n L i f ewww.womensnetwork.com.au

Women’s network Australia

Autumn 2014AUD $8.75

®

Dollar Deals

Do women need to toughen up?

Just for fun10 eco-friendly tips to finding

a fella!

single women are doing it

for themselves

ways to become a

media darling

online Branding

it’s getting personal

5

DISTRIBUTION (Printed Copy)

Victoria 20%

New South Wales 20%

Queensland 20%

South Australia 15%

Western Australia 15%

Tasmania 4%

Australian Capital Territory 3%

Northern Territory 2%

International 1%

Working Women advertisements are full colour. The prices below DO NOT include artwork design (price on application if artwork is required). A print ready PDF is the preferred format for finished artwork and the following must be correct before submitting; size of advertisement is exact, all text is converted to outlines, files are supplied as CMYK process (no RGB or spot colours), all images in the file are 300dpi at correct size. If the PDF file is over 8MB, it will be too large to send through your server please send your file through hightail.com (a free service for single files up to 100MB). Maximum ink weight 340%. 5mm bleed is only available on double page and full page advertisements. No responsibility will be taken for problems resulting from incorrectly supplied files.

Advert Specifications

$2200

1TRIM: 297 (H) x 420 (W)

IMAGE: 277 (H) x 400 (W)BLEED: 307 (H) x 430 (W)

$1200

2TRIM: 297 (H) x 210 (W)

IMAGE: 277 (H) x 190 (W)BLEED: 307 (H) x 220 (W)

$780

3SIZE: 133 (H) x 190 (W)

$590

5SIZE: 64 (H) x 190 (W)

$480

6SIZE: 64 (H) x 125 (W)

$370

7

SIZE: 64 (H) x 60 (W)

CASUAL RATE 2 PACK RATE

SIZE DESCRIPTIONHEIGHT x

WIDTH (mm)Finished Artwork

SuppliedOPTION A

(10% Discount)OPTION B

(Artwork Fee Waived)

1. Double Page 297 x 420 $2200 $1980 per issue $2200 per issue

2. Full Page 297 x 210 $1200 $1050 per issue $1200 per issue

3. Half Page Horizontal 133 x 190 $780 $702 per issue $780 per issue

4. Full page – one column 271 x 60 $650 $585 per issue $650 per issue

5. Quarter Page horizontal 64 x 190 $590 $531 per issue $590 per issue

6. Quarter Page – two columns 64 x 125 $480 $432 per issue $480 per issue

7. Quarter page – one column 64 x 60 $370 $333 per issue $370 per issue

Advertorial – 220 words plus image 133 x 190 $780 $702 per issue $780 per issue

$3,490 Includes photo on cover, a double page 800 word UPFRONT feature article, one full-page display advertisement and up to a maximum of 500 complimentary copies of the magazine carrying the feature.

Refer to www.womensnetwork.com.au for advertising Terms and Conditions.

Advertising Rates

Front Cover Opportunity

$6

50

4SIZE: 271 (H)

x 60 (W)

Working Women magazine is proudly published by Women’s Network Australia Pty Ltd.Phone: 1800 052 476 Fax: 07 3272 8111 Email: wna@womensnetwork.com.au Web: www.womensnetwork.com.auPO Box 1723 Sunnybank Hills Qld 4109 Women’s Network Australia Pty Ltd ABN 66 010 793 727

Booking FormContact name

Company

Postal address

Postcode

Telephone Mobile

Email

Website

PLEASE BOOK THE FOLLOWING EDITIONS

n CASUAL n TWO PACK Two Pack bookings receive a choice of either:

n Option A – 10% discount off each advert or n Option B – Artwork design fee of 30% waived

In addition: For both editions Two Pack bookings also receive, a free listing in the ‘Classified Business Directory’, a free standard advert in WNA’s eNoticeBoard and priority consideration for editorials.

Display advertisementAdvertisement size n 1. n 2. n 3. n 4. n 5. n 6. n 7.

To be displayed in n Winter/Spring n Summer/Autumn

PREFERRED POSITIONING

n First 20 pages – additional 30% of the cost of the advertisement

n Right hand page – additional 20% of the cost of the advertisement

ARTWORK REQUIREMENTS

n Yes – calculated @ 30% of the cost of the advertisement $ (Any changes to original artwork in subsequent editions will be charged at normal design rates).

n Yes – As per ‘Option B’ inclusions of Two Pack booking

n No – finished art will be supplied

Advertorial n (220 words plus image) $780

Front cover option n $3490 – Includes photo on cover, double page 800 word UPFRONT feature article, one full-page display advertisement and up to a

maximum of 500 complimentary copies of the magazine carrying the feature.

Special instructions

QUOTED COST

By signing below I acknowledge that I have read and agreed to the quoted cost above and the terms and conditions of advertising in Working Women magazine outlined on www.womensnetwork.com.au

Signature Date

PAYMENT DETAILSPlease deduct the cost of my advertisement/s from

n Visa n Mastercard n Amex

n n n n n n n n n n n n n n n n Expiry date n n / n n CCV n n n

Name on card Signature

®

I N S TA N T C A S H – G E T I T F L O W I N G I N T O Y O U R B U S I N E S S

Pri

nt

Po

st A

pp

rove

d 1

00

00

38

25

Working WomenB U S I N E S S n S U C C E S S n L I F Ewww.womensnetwork.com.au

Women’s Network Australia

SPRING 2014AUD $8.75

®

ICE challenge

empowers entrepreneurship

SELL YOUR BUSINESS AND GET TOP DOLLAR

DEBT RECYCLINGwealth building

secrets

8

ISLAND GETAWAY

follow the gourmet food trail

INTUITIONstop second

guessing yourself

LEAN THINKING

ways to deliver more

with less

All prices include GST and correct at time of printing – Oct 2014