an initiative of:

From campaign to marketing automation

• (5 mins) Quick introduction• campaigns

• marketing automation

• (20-30 mins) Hands-on exercise• Divide into 2-3 groups

• Mini Campaign workshop

• (10-20 mins) Mini implementation• Implement your campaign in Act-On

Agenda

Takeaways

• Experience ‘campaign mentality’• How can we approach marketing challenges through campaigns?

• How can we translate an abstract campaign theme into a concrete flow?

• How can we maximize reach and efficiency?

• Experience possibilities of marketing automation• How do we translate a campaign flow into a technical program?

• What technical options are available to us in marketing automation?

Bob Balm

Marketing Technology Consultant

spotONvision

• Advise clients in acquisition of marketing technology

• Implement and manage MAP for clients• T-Mobile

• Nasdaq Bwise

• IGO-Post

• ANP

• Head of spotONvision Innovation Lab

Andrew Wise

Head of Customer Success EMEA

Act-On

• Providing leadership and management oversight of the European Customer Success (CS) team

• Establishing effective hiring, onboarding, training and development of Customer Success Managers to deliver an exceptional customer experience to their clients

• Employee #1 in the UK, helped grow the EMEA team to 30 people

Why Marketing Automation?

• 84% of buyers start with an online search

• Buyers have more control than ever before

What is a campaign?

• Communication with your target audience

• Structured and themed

• Over time

• To realise a specific business goal

Campaigns

Campaigns

Campaigns

Exercise

• Make 3 teams

• Read through the case study

• Take 20-25 minutes to complete the assignment

Act-On features

an initiative of:

Thank you