Online Marketing in the Digital Age

November 25th 2008

Dublin Castle

Damien Mulley

Damien Mulley

Blogger

Damien Mulley

BloggerOrganiser of Irish Blog Awards, Irish Web Awards

Damien Mulley

BloggerOrganiser of Irish Blog Awards, Irish Web AwardsOwns: Mulley Communications

Damien Mulley

BloggerOrganiser of Irish Blog Awards, Irish Web AwardsOwns: Mulley CommunicationsAdd me on LinkedIn and Facebook!

Today we're going to talk about Online Marketing

The digital age? Today and tomorrow

 

 

Covering:

 

 

Blogs

 

 

BlogsSocial Networks

 

 

BlogsSocial Networks"Social" Bookmarking

 

 

BlogsSocial Networks"Social" Bookmarking and 100s more

But first, Exercise 1

If the news is that important…

If the news is that important… it will come to me

If your product is that important… it will come to me

Scared?

No relaxing!

The Old Web

Another fine mess

The Web 2.0?

For all the talk of Web 2.0 it doesn't have a very concise definition 

Web 2.0 

Web 1.0 was all about connecting people to the internet.

Web 2.0 was all about connecting people with each other.

Connecting / Conversing(that word again)

 

Connecting(that word again)

  The more connections you have…

Connecting(that word again)

  The more connections you have…

Even weak connections … they take root

Connecting(that word again)

  The more connections you have…

Even weak connections … they take root

Familiar strangers

Connecting(that word again)

  The more connections you have…

Even weak connections … they take root

Familiar strangers

Blogs, LinkedIn, Facebook, Boards.ie

Conversing

 

Blogs are good?

 

Blogs are good?

1. Search engine audiences 

Blogs are good?

1. Search engine audiences2. Getting recognition as an expert 

Blogs are good?

1. Search engine audiences2. Getting recognition as an expert3. Improves your message 

Blogs are good?

1. Search engine audiences2. Getting recognition as an expert3. Improves your message4. Free R+D 

Blogs are good?

1. Search engine audiences2. Getting recognition as an expert3. Improves your message4. Free R+D5. Feedback on your space which you can guide

Social Networks

 

Social Networks

1 Million Irish on Bebo 

Social Networks

1 Million Irish on Bebo300k on Facebook 

Social Networks

1 Million Irish on Bebo300k on FacebookAlso on mySpace and other clones

Social Networks

1 Million Irish on Bebo300k on FacebookAlso on mySpace and other clonesLinkedIn.com for Business

Social Networks

For Bebo: Create a Profile

Social Networks

For Facebook: Create a Page, Group, Ads

Social Networks

For LinkedIn: Create a Profile, Group, use Linkedin Answers for business help, run targeted ads

Social Networks

Use your address book!

Social Bookmarking

 

Social Bookmarking

Delicious, Digg, Stumbleupon, Reddit

Social Bookmarking

Delicious, Digg, Stumbleupon, Reddit

Adding Social Bookmark buttons to your blog posts and pages allow people to easily share their bookmarks. Instead of 1 person reading your page and that’s it, if they bookmark it now 30 or 100 or 1000 people might see the page.

YouTube et al1/10th of online traffic – YouTube

YouTube et al1/10th of online traffic – YouTube

Sound and vision – full media

YouTube et al1/10th of online traffic – YouTube

Sound and vision – full media

Cowen’s Downfall

YouTube et al1/10th of online traffic – YouTube

Sound and vision – full media

Cowen’s Downfall

Will It Blend?

YouTube et al1/10th of online traffic – YouTube

Sound and vision – full media

Cowen’s Downfall

Will It Blend?

Dell / Sophos / Educate Customers

Other fun things:

 

Other fun things:Twitter

 

Other fun things:QIK

 

Other fun things:Friendfeed

 

Other fun things:Still being invented, watch the herd