world economic forum: the power of analytics for better and faster decisions by dan difilippo
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PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
The power of analytics for better and faster decisions
27 June, 2016WEF Annual Meeting of the New Champions
PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
PwC
PwC’s 2016 Global Data and Analytics SurveyBig DecisionsTM
Why• Strategic decisions
create value for an organisation.
• Decision-makers are now face-to-face with an opportunity to learn from massive amounts of data.
• How can we apply data analytics to create greater value?
Who• 2,100+ senior decision-
makers• 50+ countries • 15 industries
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What• What types of decisions
will you need to make between now and 2020?
• What types of data and analytics do these decisions require?
• What is the role of machines in decision making?
• What’s your ambition for improving your company’s decision speed and sophistication to make these decisions?
PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
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90% of respondents think their next strategic decision will increase shareholder value, ranging up to a 200% increase.
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What is a big decision?
PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
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Approximately 1/3 of business leaders plan to make decisions around the development of a new product or service by 2020
4Note: Survey data is still being collected and final results may change.
Which one of the following best describes this key strategic decision?
PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
Polling question
Which of the following best describes decision-making in your organisation?
1. Highly data-driven2. Somewhat data-driven3. Rarely data-driven
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PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
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The landscape is changing
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ChinaGlobal
Developing or launching new products and services
Entering new markets
Highly data-drivenSomewhat data-drivenRarely data-driven
… and data-driven companies are making these strategic decisions
A high percentage of companies consider themselves data-driven…
PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
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SophisticationLow HighLo
wH
igh
Spee
dSpeed• Time to answer
question• Time to decide
action• Time to
implement and measure
Why look at decision speed and sophistication?Improving both can help maximise return on investment
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Sophistication• Analytics maturity• Data breadth and
depth• Decision approach
PwC’s Decision Sophistication & Speed Matrix (n=# of decisions)
PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
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Ambition is high to improve decision speed and sophistication Orange shows today; blue shows where companies want to be by 2020
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Global China
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Capabilities vary by country for speed and sophistication…
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Low High
Low
Hig
hSp
eed
Sophistication
High
Low
Hig
h
Spee
d
SophisticationLow Low High
Low
Hig
h
Spee
d
Sophistication
Low High
Low
Hig
h
Spee
d
SophisticationLow High
Low
Hig
h
Spee
d
Sophistication
Low
Hig
h
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Low
Hig
h
Spee
d
Low High
Sophistication
Government and Public Sector
Low
Hig
h
Spee
d
Low High
Sophistication
Insurance
Low
Hig
h
Spee
d
Low High
Sophistication
Technology
… and the same is true for industriesThe Insurance industry is known for advances in analytics. Compared with other sectors, they give today’s capabilities only modest marks.
PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
Polling question
What is more critical to you?1. Improve speed in decision
making2. Improve sophistication of
analysis
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Everyone will fall short of their ambition – but less so in China
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ChinaGlobal
ExistingLikely in 2020
Needed in 2020
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A significant role for machines is emerging and companies are taking advantage of what machines offer
Why?Machines don't replace human judgment but the right mix of mind and machine can reduce the impact of human bias, yield more accurate answers and de-risk the decision - even for complex problems.
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What will the analysis informing your next decision require?
41% Machine analysis/algorithms59% Human judgment
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Companies can de-risk decisions by using machines
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AN
ALY
SIS
Reliance on Judgment vs. Machine Analysis by Risk Profile
(n= # of Decisions)
Known Manageable...Unknown, UncertainRISKM
achi
ne A
lgor
ithm
s....
Hum
an J
udgm
ent
Global
PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
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The use of human judgment and machine algorithms varies by country
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United StatesChina Japan
UK Germany
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The survey reinforces that data driven companies are using machine algorithms more pervasively…
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Global
Human JudgmentMachine Algorithms
PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
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…and also shows that data driven companies are much more likely to be using predictive and prescriptive analytics.
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Predictive
Prescriptive
Diagnostic
Descriptive
ChinaGlobal
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What limits decision-making?Decision-makers say it’s not data or the ability to analyse it
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Decision-makers feel least constrained by…• Ability to analyse data • Data limitations
These areas hold them back more…• Availability of resources• Budgetary considerations• Issues with implementation• Leadership courage• Operational capacity to act• Policy constraints/regulation of data• Poor market response
PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
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What we’ve learned
• More and more organisations are taking a data-driven approach to making strategic decisions. Are you?
• Data-driven organisations are using machines to de-risk their decisions.
• Executives have great ambition to increase decision speed and sophistication.
• But, everyone expects to fall short of their ambition. What’s your expectation?
• Organisations face many limitations in their decision making, however data and the ability to analyse data are the least of their concerns.
PwC‘s Global Data and Analytics Survey 2016: Big Decisions™
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it.
© 2016 PricewaterhouseCoopers LLP. All rights reserved. In this document, “PwC” refers to PricewaterhouseCoopers LLP which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.
Thank you
For more information visit, www.pwc.com/bigdecisions
Continue the conversation with us online, follow:
Dan DiFilippo, Global and US Data and Analytics Leader, @DanDGlobal
PwC Advisory Services, @PwCAdvisory
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