01 WHO WE ARE

02 OUR STORY

03 WHAT WE DO

04 HOW WE DO IT

05 BIOS

06 CONTACT

WHO WE ARE* T

he MM

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ill be administered to individuals 16-18 years old, and the M

MPI-2 w

ill be administered to 18-24 year olds.

Worth Motorcycle Company, Inc. is a not-for-profit organization

whose aim is to impart at-risk youth and marginalized young people

with the various social and professional competencies required to

excel within the specialized field of vintage European motorcycle

restoration. We promote generalizable skill sets that emphasize

effective decision-making, conflict resolution, and occupational

preparedness.

Grounded in research literature, then guided by the competitive

requirements of the industry’s labor market, our training program

expects an unparalleled 48-52 week commitment from its

participants. Admissions is offered to individuals, young people

between the ages of 16-24, who evidence disproportionate rates of

long term, overall life dissatisfaction, likely to result in chronic social

and occupational underachievement.

In an attempt to offset the statistical overrepresentation of

school-age, ethnic minorities in non-academic environments, we

assess the clinical significance of reported behaviors through a

series of structured interviews and validated measures of mood

and personality, including the Minnesota Multiphasic Personality

Inventory (MMPI)* .

Pre, during, and post-intervention measures are administered

in order to quantify individual progress and program efficacy.

Additionally, our alumni program grants those who satisfy training

criteria, complete access to the facility’s resources.

“Education is that whole system of

human training within and without

the school house walls, which molds

and develops men.”

- W. E. B. Du Bois

OURSTORY

052312

“I know of no more encouraging fact

than the unquestionable ability of

man to elevate his life by a conscious

endeavor.”

– Henry David Thoreau

Walden

W.M.C.

02

Jeremy Malman, then a PhD student, and his long-time

friend, Edon Gottlieb, who, at the time, was fully immersed

in a rigourous apprenticeship under the renowned Michael

Barragan, initiated the conceptual framework of the program;

the result of an unforgettably synergetic exchange between

the two where they, very thoughtfully, described how

motorcycles and motorcycle maintenance had positively

impacted their lives in unexpected ways.

Both had spent a great deal of time working with at-risk youth

and young offenders in varying capacities, coupled with

the complementary nature of their respective professional

backgrounds, they were encouraged to further explore the

potential utility of a motorcycle restoration facility that

exposed inexperienced, and marginalized young people, to

the art of vintage motorcycle restoration.

An exhaustive review of the research literature yielded several

compelling findings. Most startlingly however, was the

conspicuously neglected practice of vocational mentorship.

Instead, many widely relied upon therapeutic strategies were

more closely aligned with failure and personal dissatisfaction

than anything else.

Considering the global programmatic shortcomings of the

organizations expected to serve this extremely vulnerable

community of young people, seemingly couched in habit and

outdated theoretical paradigms, we vowed to build something

better.

OUR STORY 02

“The study of the art of motorcycle

maintenance is really a miniature

study of the art of rationality itself.

Working on a motorcycle, working

well, caring, is to become part of a

process, to achieve an inner peace

of mind.”

– Robert M. Pirsig

Zen and the Art of Motorcycle Maintenance

We exclusively employ evidence-based interventions

with both measurable and publicized outcomes.

From the bikes we build to where we build them,

every element of the organization is grounded in

empirical data and a thorough understanding of the

analytical measures utilized to derive said results.

Our strict adherence to these ideological principles

eliminates many of the barriers to successful

treatment outcomes experienced by an overwhelming

percentage of disenfranchised young people. In the

absence of these sociopolitical barriers, our interns

are able to successfully navigate the more immediate

and generalizable challenges of our program.

Our technical mentors include many of the most

talented and respected men and women in the field.

Given our unique protocol, and our unwavering

commitment to cultural equity and evidence-based

intervention, all staff, consultants, and volunteers

are required to undergo a rigorous, 30-day training

program designed by published academics with

doctorate training in sociology, clinical psychology,

and humanistic criminology. Continuous professional

development seminars in multiculturalism and cross-

cultural communication are also mandated and

administered by many of the field’s top scholars.

HOW WE DO IT

04

Edon is the co-founder and Director of Operations of

Worth Motorcycles. After receiving his Bachelor of Fine

Arts from the School of Visual Arts in Manhattan, the

New York native’s unwavering interest in structures and

meticulous design compelled him to pursue a career as a

photographer. His aesthetic integrity yielded commercial

success, but after building his first bike, he learned that

success for him involved building motorcycles. To this

end, Edon sought an apprenticeship under the rigorous

supervision of renowned builder, ESE’s Michael Barragan.

Although long days and late nights were the rule rather

than the exception, Edon’s enthusiasm was unflappable.

He ravenously consumed all that Michael had to offer,

while simultaneously maintaining his commitment to

provide the same to another.

Jeremy Malman is the co-founder and Executive Director

of Worth Motorcycles. As a doctorate student, his research

emphasized the sociocultural mechanisms fueling our

modern day understanding of adolescent antisocial

behavior.

In addition to having worked with several adolescent

treatment centers, Jeremy has consulted on Senate

legislation, developed offender reentry pilot programs, and

partnered on projects with the NAACP, and LGBT. He was

also a competitive club racer, winning several Superstock

Rookie events at Louden International Speedway in New

Hampshire aboard his Triumph Speed Triple.

JEREMY MALMAN

CO-FOUNDER +

EXECUTIVE DIRECTOR

EDON GOTTLIEB

CO-FOUNDER +

DIRECTOR OF OPERATIONS

CHIA SCHMITZ

DIRECTOR OF STRATEGY &

DEVELOPMENT5Chia is a creative strategist and designer working in

New York. She completed her Bachelors in Business

Administration at Parsons The New School for Design,

where she majored in Design and Management. The focus

of her studies was design strategy with an emphasis

on ethnographic research, innovative design, product

development, and creative solutions for businesses and

non-profits. She completed her thesis work at Columbia

Business School where she participated in an intensive

luxury management course.

Chia currently works at Nue Studio Group as the Lead Art

Director & Creative Strategist, specializing in brand strategy

and design thinking with a focus on brand development.

WORTH

MOTORCYCLE

COMPANY

673 ST. JOHN’S PLACE

BROOKLYN, NEW YORK

11216

INFO@WORTHMOTORCYCLES.ORG | WORTHMOTORCYCLES.ORG

646.504.1565