wow - february 2011 (1)

WINGS OF WISDOM

w o w @ a l t i u s . a c . i n F E B R U A R Y 2 0 1 1

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Email: [email protected] | www.altius.ac.in

WOW CommitteeRuchi Chimnani | Nikhil Sadhwani Palki Goyal Prateik

Gupta | Gunmeet Kaur Muchhal | Akash Virani | Meet

Bhargava | Barkha Mandwani | Neha Agrawal | Shreya

Bhatewara

| |

WOW EDITORIAL

[email protected] Editor : Natasha Dawani

DISCLAIMER: Views & opinions expressed in the magazine are not necessarily those of

Altius Institue of University Studies. Altius Institute does not take responsibility for

returning unsolicited manuscripts, photographs or other material. All material published

in WOW, is copyright and no part of the magazine can be reproduced in part or full

without the express prior written permission of the publisher. All logos, trademarks and

images are properties of their respective owners.

PUBLISHED BY: ALTIUS INSTITUTE OF UNIVERSITY STUDIES

DESIGN BY: ORANGECOMM

INDEX

EDITORIAL OF WOW 05

WOWER OF THE MONTH 08

ALTIUS PROFILE OF THE MONTH 07

DIRECTOR'S DEN 03

CURRENT AFFAIRS 04

CHRONICLES OF WOW 06

WORD ROAD 09

LONG WAY ROUND 11

PHUNNY WOW 12

WEB-O-WOW 13

MY BLOCK 14

OUTSIDER WOWING 10

ALTERNATE FOR US 15

TWEET-TWEET 16

BOOK REVIEW 17

FIRED UP 18

PEER WOWING 19

Cricket, Cricket and Cricket. What else should be said about THERE PEOPLE ARE EXPOSED TO VARIOUS ASPECTS LIKE:Cricket…! Even before the world cup is over, we have

• Social and ethical relevance of sports management advertisements of the DLF IPL all over our TV Screens! In India,

• Sports ethicsCricket is a religion and the players are worshipped as Gods! Be it the Cricket season or not, we can always find gully cricket in • Event Managementprogress… thanks to the local municipality, there are not many

• Marketing of Sportsroads to actually play gully cricket. Nonetheless, what is there is there. Although cricket has not been our national sport (it is • Sponsorship and Advertising Managementhockey, and surprising, most of us would not have known this

• Audience and Spectator Managementbefore having watched Chak-de), still it is what we do; Cricket is not a part of Olympics and the last world-cup we won was way back in • Media Management during events and for the sports-persons1983… still it is what we do!

• Legal aspects involvedSo what is it that attracts us to cricket so much…? Is it that the game is in our genes? Is it the ease with which it can be played? Is it

SOME OF THE GOOD INSTITUTES IN THIS FIELD ARE:that the whole of India goes for a full-stop the moment India is a playing team? Or is it the players and the charisma they have on us? • Indian Institute of Social Welfare and Business Management The answer could be a mix of yes or no for these questions. But the (PGDSM), Kolkatafact remains, we admire the players, we adore them, we love and

• Indira Gandhi Institute of Physical Education and Sports possibly wish to be them at some point of time!

Science (PGDSM), University of DelhiSo, why wait! Let’s plan a career in the field of sports. Most of you

• Symbiosis Department of Health Sciences (SDHS) – PG will agree that sport as a talent has to be developed over a period

Diploma in Fitness Management (PGDFM)of time and how can an article possibly ever teach you how to play a

• Amity School of Physical Studies and Sports Sciences, Noida sport! I agree to your point, but the moment I say that there is a career in sports; I never actually meant that it was suppose to mean • ISB&M, Pune - PG Diploma in Sports Communication & that you play! There are others ways also for making a career. Management.

The concept of ‘sports management’ has already taken-off in some For most of these institutes, the admission process involves an of the developed countries. Sports management encompasses Aptitude test followed by Group Discussion and Personal various activities on and off the field needed to ensure the success Interviews. Some institutes may add certain other test areas. of any sporting event. Therefore, those of you who might look forward to a career in this

field, I request you to start searching the web and particularly visit Event management companies are taking up the management of the websites of these institutes to know more about the career various sports events and thus need specialized people in this field. options available.Apart from this career options also exist in managing sports

personalities – their endorsements, PR etc. In India too, sports For the rest of us, the gully cricket is always there. Looking always lacked the professional touch. Things are now changing forward to talking to you all about more career options in the next with a new generation of people coming in this field and more and few issues.more sportsmen now moving as professionals rather than just

Till then, best of luck to all the students for their semester exams. amateurs. We now have formal courses that help produce sports May you all emerge as the winners!managers.

ALTIUS INSTITUTE OF UNIVERSITY STUDIES 03 | FEBRUARY 2011 | WOW INDEX

DENDIRECTOR’S

AB KYA KAREIN?CRICKET ALL THE WAY!

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IN THE PREVIOUS ISSUE, WE DISCUSSED THE CAREER OPPORTUNITIES IN THE FIELD OF DEFENSE SERVICES. THIS ISSUE IS ALL ABOUT “CRICKET” AND THAT IS WHAT I TOO WOULD FOCUS ABOUT (ALTHOUGH NOT DIRECTLY).

AFFAIRSCURRENT

ALTIUS INSTITUTE OF UNIVERSITY STUDIES INDEX

I’M NOT AS BIG A CULPRIT AS BEING MADE OUT TO BE: PM

I’M NOT AS BIG A CULPRIT AS BEING MADE OUT TO BE: PM New Delhi: Pushed into a corner by a spate of scams involving his government, Prime Minister Manmohan Singh on Wednesday held a rare televised interaction with the electronic media to defend himself against charges of inaction.

Singh said that he had nothing to do with the controversial issue of spectrum pricing as the issue was settled between the finance ministry and the department of telecom.

SINGH ON RAJA, JPC, BUDGET

PM mentioned the word ‘coalition’ at least 16 times, often to explain that compromises were unavoidable in a coalition government.

PM indicated that the coming Budget would further economic reforms.

ANIL AMBANI ANIL AMBANI EXAMINED BY CBI TIMES NEWS NETWORK

New Delhi: Anil Ambani appeared before CBI officers on Wednesday to clarify his position on allegations that Swan Telecom, which was granted 2G licence by former telecom minister A Raja, was his front company. The meeting at the CBI headquarters in the capital lasted about three hours.

ECONOMY ECONOMY SET TO GROW 8.6% IN 2010-11 New Delhi: The Indian economy is expected to grow 8.6% in 2010-11, compared to 8% last year, according to data released by the Central Statistics Office (CSO) on Monday.

For over a century now, the Coca-Cola formula has been one of the most fiercely guarded trade secrets of the corporate world. Now an American public radio show claims to have found the recipe kept in an Atlanta steel vault and which, it is said, only two employees of the company at a time know how to mix.

CORPORATE NEWS 16/2/11CORPORATE NEWS 16/2/11HAS TOP-SECRET COKE FORMULA BEEN BARED?

NITIN SETHI TNN

New Delhi: The ubiquitous gutka and tobacco sachets may soon disappear from paan shops across the country.

With the Supreme Court leaning hard on it to curb the use of plastic, the ministry on Monday banned its use in packaging of tobacco goods.

The sale of gutka and other nonsmoking tobacco products has been major reason for the increasing mouth cancer.

PLASTIC USE: GOVT ACTION AFTER SC WARNING

New Delhi: The environment ministry’s ban on the use of plastic to package gutka and other tobacco products came as part of new rules under the Environment Protection Act, 1986 to regulate the use of plastic waste.

Also, shopkeepers will no longer be allowed to provide free plastic bags, and municipal corporations have been empowered to set the price the shopkeepers can charge their consumers.

GOVT BANS PLASTIC PACKAGES FOR GUTKA GOVT BANS PLASTIC PACKAGES FOR GUTKA

SEEMS TO ACCEPT BEIJING ROLE IN AKSAI CHIN, KARAKORAM

1.)Srinagar: In an act that might stir a political storm in New Delhi, Jammu & Kashmir’s main opposition party, the People’s Democratic Party (PDP) led by Mehbooba Mufti, has drawn a map that shows both Aksai Chin and the Karakoram region in China. the PDP leadership made the power-point presentation of its vision on Kashmir in which the PDP appears to have accepted China’s sovereignty over Aksai Chin and the Karakoram region.

SOCIAL NEWS PARENTS MADE ACCUSED IN AARUSHI CASE, TO BE TRIED ENOUGH PROOF TO PROSECUTE DUO: COURT

2.) Ghaziabad: Aarushi-Hemraj murder case, a Ghaziabad court on Wednesday found enough evidence in the CBI’s closure report to proceed against dentist couple Rajesh and Nupur Talwar on the charges of murder with common intention and destruction of evidence.

Special CBI judge Preeti Singh has summoned the couple as “accused” on February 28 for the murder of their 14-year-old daughter and servant.

The order led to speculation that Nupur may be arrested and the CBI may approach the court for the cancellation of Rajesh Talwar’s bail.

PDP’s VISION SHOWS J&K PARTS IN CHINA

TIMES SOCIAL NEWS 13/2/11

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ARUP CHATTERJEE TNN

Ranchi: Athletics Stadium and the high-wattage sound system had fallen silent. The 34th National Games opened here on Saturday in a riot of colours, the sights and sound taken to a crescendo by Bollywood artistes and an exploding night sky of fireworks. As sportspersons from over 30 states and Union territories, who had earlier marched in to present a colourful cauldron, Aruna Mishra during the opening ceremony in Ranchi on Saturday

GRAND OPENING GRAND OPENING ATHLETES FROM 30 STATES TO FEATURE IN NAT’L GAMESATHLETES FROM 30 STATES TO FEATURE IN NAT’L GAMES

SUMIT MUKHERJEE | TNN

Dhaka: Eden Gardens,Thursday’s World Cup 2011 opening ceremony at the Bangabandhu. They looked suitably bemused Sonu Niigaam sang “Let’s go for glory”, the spirit of cricket song,

An interesting laser beam show, with LED kites in participating teams’ colours, was the most appreciated item of the night till Runa Laila enthralled with her foot-tapping number dam-a-dam mast kalandar” and Shankar, Ehsan and Loy got together to sing the immensely popular World Cup theme song “De ghuma ke”.

OPENING LINES BLURRED CEREMONY FAILS TO RISEABOVE SCRIPT

WORLD CUP OPENING 18/2/11

04 | FEBRUARY 2011 | WOW

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WOWEDITORIAL OF


Cricket has become one of the most exciting games in the Cricket is the hot topic everywhere from home to classes, world today and its fan following especially in the Indian sub canteens and streets. People work out their social events, continent is immense, where the players hold the stature of leaves from office and travel plans tallying with the Indian demigods. It is the fastest growing religion in India, beyond cricket team's schedule. There are several instances of Indian caste or creed. Although cricket is not the official national cricket fans arranging elaborate pujahs or going on a sport in India, it begets much more excitement and a greater ceremonial fast on the eve of a final game of a significant fan following than the official national sport Hockey. international tournament. The middle-class Indian kids of

today do dream of taking cricket as a career. Every child The British brought the game of cricket to India. In course of

desires to become Tendulkar.time, the game found favor with the Indian royalty. After India gained Independence in 1947, the British left, but the legacy But the huge cricket mania in India has undeniably turned the remained. It did not take long for Indians to make it to the sport into a large industry in the country. A lot of money spins international arena. The movie stars from Bollywood, the around the sport and multiplies its effect in the national biggest film industry in Asia, do not even enjoy the similar economy to the benefit of everybody. The Stock Exchange status. Index rises and falls and elections are won or lost centering

round the sentiment of cricket. Top rung corporate There are 3 forms of cricket- test cricket, one day and 20-20, of

organizations eye the Indian market to launch a product or which test is the oldest form. It has been played since 18th

sponsor a game. century then comes one day. It used to be of 60 overs but now the format has changed and is of 50 overs. The newest format has been introduced which is of 20 overs. Test cricket needs patience and stamina as it is played for 5 days. One day needs proper leadership guidance and focus. The last and third format is 20-20 which is the newest and fastest form of cricket. It is a blend of both patience as well as temperament.

So, cricket mania in India has a stronghold upon its populace, which is hard to ignore.


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WOWCHRONICLE OF

ALTIUS INSTITUTE OF UNIVERSITY STUDIES IS A PLACE WHERE PEBBLES ARE POLISHED AND DIAMONDS ARE DIMMED. THE COLLEGE IS WORKING AS A FAMILY AND A STRONG BOND HAS BEEN DEVELOPED BETWEEN THE FACULTY MEMBERS AND THE STUDENTS.


Makar Sankranti is one of the auspicious festival of India which is celebrated on January 14 every year. We the Altius students had a great time together. We alongwith the faculty members assembled at the terrace of the campus and enjoyed flying the kites. It took a form of competition between the faculty and the students. The press team of DAINIK BHASKAR and PATRIKA visited the college and clicked photographs and interviewed students. Further, on the same day we had a DJ dance party in the campus itself which added to our fun and fervor and made the atmosphere lively and pleasant.

The Altius students Ms. Natasha Dawani, Mr. Piyush Takhtani and Ms. Ruchi Chimnani cherished the school life moments by visiting their respective schools Queen’s College and New Digamber Public school situated at Khandwa Road. They celebrated Republic Day in the style we used to do in our school times. They also distributed leaflets of our college and gifted paper- weights and mugs especially designed to the school management.

MAKAR SANKRANTIFESTIVAL OF GLORY AND JOY

REPUBLIC DAY CELEBRATIONREPUBLIC DAY CELEBRATION

ALTIUS IN PREVIOUS MONTHALTIUS IN PREVIOUS MONTHALTIUS IN PREVIOUS MONTHALTIUS IN PREVIOUS MONTH


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THE MONTHALTIUS PROFILE OF

It means Respect and that is indeed her ultimate desire to lead a respectful life.

She is amiable by nature and believes in the creation of destiny by her own.

She is very religious and strongly believes in God and loves all his creations.

She aspires to reach the zenith of success by hard work to bring laurels to her parents.

Her maternal grandfather (a retired bank manager) is her Inspiration as he is the one who recognized her caliber and wish to see her at the top of the glamour field.

Other than family, she is inspired by NAOMI CAMPBELL (a model of Columbia), who is among the top ten super models of the world according to the Forbes.

Sahiba Patni has made waves in the modeling world.


“SAHIBA”, Her Name Describes Her The Best.

She is shortlisted for The Pantaloon Femina Miss India from M.P (2011).

She has acted in a Bhojpuri movie ‘Gehna’.

She is a brand ambassador for Paneri Sarees, Indore.

She was a runner up in ‘Fact Universal Pagent’ in the year 2010.

She has also accompanied Riya Sen, Tapur Chatterji and Deepti as a show stopper at the SDPS College, Indore.

HER ACHIEVEMENTS


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MONTHWOWer OF THE


The WoWer of this month is Mr. ALOK PUROHIT, who is currently the Chief Operations Officer of Dainik Bhaskar. He is a matchless example of a victorious person with both his feet on the ground. His core interest is teaching. For him speaking is an art. He is a great and passionate orator; his voice personifies of a highly educated personality. He believes that one should not put a ceiling on learning new things. He sees each minute thing to teach you a lot. He belongs to an academic family. His father was a socialist professor. Mr Alok Purohit completed his MBA from Sagar University in 1998-2000 specializing in marketing and operations. His initial assignment was with Nerolac Paints where he joined as a management trainee and left as a Senior Manager. He worked there for 10 years.

Then after he realized himself as an ENTREPRENEUR with a team of four people. He started a company 10 years ago known as ENTERTAINMENT NETWORK informally known as RADIO MIRCHI. This was the first station in the country. Initially he was the station director and left it as regional director. This all started with a city and he led it to 32 cities across the country. His job involved a lot of traveling. Usually he used to travel 6 days a week. There were days which involved a visit in 3 cities a day. This was the biggest challenge as it was difficult for him to dig up time for his family. He commanded over the north east network of mirchi for 8-9 years. He started to manage one station and ended with managing 11 stations. This company was started by 4 people

now it has around 900 people. He is proud to owner of the no. 1 station of India. To bring Mirchi at this height was his challenge which turned into his achievement. He believes that “Every business could take a person to a certain scale”. As an initiator he knew everything about the business. So, the opportunities to learn was restricted as no body could tell and acknowledge him more for his firm.

He never wanted his knowledge to be restricted to a certain area and also he never tried newspaper so he wanted to do that. So he left radio mirchi and joined DAINIK BHASKAR as COO. He is managing two states i.e., Madhya Pradesh and Chhattisgarh. He is guiding about 2500 employees. He says “Everything stabilizes after a period when it reaches to masses”.

According to him people spend less time reading newspapers, because of access to technology.

He says Dainik Bhaskar has a strong base of readers and people do need newspapers with their morning tea. He says not everyone has the time to spare on the same medium. It depends on the information that is needed and where it can be utilized. He believes in if one wants some he will get it any way additionally no medium can force you to read or listen to it, if it is your need you will definitely consume it. He says “written text is always trusted”.

TRAVELING TO HIM IS: He says traveling has two aspects one is the physical where you have to walk or go to a particular place, and the other is mental traveling in which you come across many different types of people and by observation you learn. He says “every single distance gives you new horizon”. He loves to learn, and says there are diverse range of people on every step you take ahead you got to learn quite a lot from them, you can learn from heir culture, you can learn new mannerism, new economy, the reason of growth of a country, the comparison of technology and lots more.

MESSAGE TO STUDENTS: “Prepare for the tough time!” Today students have easy access to information. The students are more skilled. They have better education, and multi dimensional career options. For them the world of opportunities has opened up. If you want to accomplish work in an effective manner try to do it with interest else the task would be nothing more then a burden.

NEWSPAPER AS A CAREER OPTION: There is no need for any special education to work with a news paper. One just needs to have the interest and devotion in the work. There are many areas in which a person can develop himself, like Advertising, Journalism, and Event Management etc. When talking about the future of the newspaper industry Mr. Alok quotes “Within a span of five year this industry will stand on second position in the country”.

Mr. ALOK PUROHIT CHIEF OPERATIONS OFFICER OF DAINIK BHASKAR (MP+ CG)


ruchi chimnanibarkha [email protected]

@altius.ac.in

agar tune use nahi pehchana, to tere jeevan mein ye ek pralay hoga.

zindagi tumhe seekhne ke mauke hazaar degi,agar tum seekhna chahoge to kuch waqt bhi tumhe

ye jeevan chalta hi rahe, udhaar degi.chahe tu kitne hi dukh sahe.

uss udhaar ki kadra kewal tu hi jaanta hai,apne gamo ko parajit kiye ja, iss baar tu kuch karke dikhayega, agar tu maanta wahi teri shakti hai. hai.

apne karm ko tu nirantar kiye ja, dil mei jo hai bol de ,sab darwaze khol de, wahi rab ki bhakti hai. karm kar, safalta paa,

auro ki chinta, tu karna chhod de.tu ye na soch tune kya peeya kya khaya,te ye dekh ke tune kya kiya aur kya paya. sachche dil se ki gayi mehnat ko bhagwan bhi nahi

thukrayega,rishi muniyo ne sahi kaha hai, jeevan mei sabse bas tu ye vishwas rakh , jo hai teri kismat mein, tere mulyavaan gyan hai, paas zarur aayega.aaj ke iss aadhunik yug mei, wahi tumhara maan hai.

jo hona hoga hokar hi rahega,jo tune apne mata pita ka pyaar paa liya, teri kismat mein nahi hoga tu khokar hi rahega.to ye samajh ae dost, tune khuda ka dular paa liya.

tu uska shok manane ki bajaye kar uske liye mehnat,karm kar, safalta paa, duniya ka har shikhar chhuna, sachche jee jaan se jo kiya tune parishram, phir tu magar kisi bhi mod par ae dost, ghamandi mat hona. dekh uski rangat.

jo kewal aasma ko dekhta hai, wahi kisi gadhhe mei bhagwan bhi kisi ke sir par udhaar nahi rakhta,girta hai, agar tune sabka bhala kiya hai, tera koi bura kar nahi jo duniya ki har raah ka dhyan rakhe, wahi safalta ke sakta.dar dar phirta hai.

kyu sukh-maya ke liye hota hai tu bechain,ahankar hai ek zeher, usse tu chakhna mat, apne karm mein hi tu payega asal sukh chain.kisika ehsaan bhi hai ek karz, isse tu rakhna mat.

apne mitro, apne parivaar, apno mein hi hai har karm aisa kar, ki tera sar ho sabse uncha, sukh,par tu kabhi ye na sochna ki koi nahi tere jaisa duja. agar inka ho saath, to cheeti ki bhaati hai har dukh.

ye mat bhool ki dost bhi teri zindagi ka ek ahem jeevan mei har kadam naye log milenge,hissa hai, un mulaqato se hi naye raste khulenge.dosto se saath teri har badi takleef maatra ek kissa hai. un raasto par chal kuch karke dikha,

tabhi kahin koi naye gul khilenge.tu agar kisi mod par udas hai,bas ye soch ki tujhse kitni aas hai. bas ek cheez ka dhyan rakh ki sahi hai teri disha,

varna bahut jald kharab ho sakti hai teri dasha.ye mat bhool ki galti insaan se hi hoti hai,magar maaf karna bhi insaan ki hi ek khasiyat hoti dusron ki mehnat ka khaye to kya hai maza,hai. apni ghot, to samajh aaye, kise kehta hai nasha.

apne path par nirantar chal, apni raah se mat bhatak, ye jeevan chalta hi rahe,har musibat, takleef, rukawat ko tu bas dhool ki chahe tu kitne hi dukh sahe.tarah jhatak.

apne ghamo ko parajit kiye ja,jo bhi aaye teri raah mei, unko saath lekar chalta jaa, wahi teri shakti hai.har kadam par bado ka ashirwad aur chhoto ki dua paa. apne karm ko tu nirantar kiye ja,har galti, har ghatna ke baad, ek naya suryauday wahi rab ki bhakti hai.hoga,

ROADWORD


JEEVAN


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WOWINGOUTSIDER


1. YOUNG FOREVER: - In a pursuit to woo the youth, brands 90’s when SONY broke the inhibition amongst Indian are donning a chic look with sporty colours, new Consumers that they were a costly brand. They focused on positioning and customised services. price points and promoted their product, and today it has

paid phenomenally good for them, were is LG seen as a Eg:-Telecommunication is one big segment, which has mass brand invested lacs of rupees in communication to been try to gather as much of heart share amongst this ensure premiumness. At one hand were we see Merc and tribe. Be it DOCOMO or the new colour of Airtel all have BMW bring down their pricing to enter the affluent middle been trying hard to be noticed and remembered. We all segment of the rich, spoiled Indian society, we experience remember the colour sways that Godrej used in their logo companies like Maruti launching Cars at higher segment. In and communications to bring forth a brand which was short today Indian consumerism is tried to be enchased by trendy & with time. all because the bottom line is they believe – if you have

flaunt it…2. WANT IT AND WANT IT NOW: - Spoilt for choice, the Indian consumer at times does get ‘unreasonable’. While she 6. CHANGE IS GOOD: - A brand for a company is like a wants products to be delivered instantly, she also wants reputation for a person. So if a brand is so integral to a prompt service. And marketers are catering to the demand. company’s identity, what makes marketers go for re-

branding or for a makeover.I m p a t i e n c e … i s t h e m i d d l e n a m e o f I n d i a n Consumers….with option at plenty, and all ready to offer This NEED AN EXTRA CHAPTER, BUT SOMEONE HAS WELL the best from others, the choice is multifold, hence the DEFIENED IT AS “Change is only constant”. With new “Waiting” period is gone…God give me patience…but offering mushrooming faster than we blink our eyes, it please hurry…that’s the tribe we are connecting with our imperative to be TOM. (Top of the Mind). Hence it not only product / services. necessary but good for brand health to keep changing the

essence, remember not the character. E.G: - the MTV 3. THE DHANIA FACTOR: - The ‘Dhania Factor’ is getting viral logo….and spreading to other categories too; and marketers are

encouraging it with offering more to consumers for less 7. TAKING THE COUNTRY ROADS: - So far, small unit packs money. have been the popular strategy to lure rural consumers. But

with the arrival of the ‘New Rural Consumer’, marketers are Take the example of the way housewives buy vegetables. coming with tailored products especially for rural areas. Regardless of whether she stays in an affluent

neighbourhood or in crowded flats, she must get her There were the hard cash is…much talked about yet not dhania and hari mirch free. It has nothing to do with explored…the Tier II & III cities are were one has to be seen affordability; it is about sneaking in additional value helping and get the first movers advantage.make the transaction fulfilling. So brands prefer to piggy ride over each other to ensure more volumes and dissolve 8. THE EXPANSION THEORY: - LG did it and so did Godrej. inactive stocks… Mostly seen in FMCG markets, but Maggi and Brittania were not far behind. All these names surprising now a day White & Brown Goods are making added and multiplied the number of products under the their cash register ringing through this style. brand umbrella.

4. BIG RETAIL FINDS FEET: - With consumers increasingly Brand salience & extensions does provide a big boost to not getting brand conscious, consumers are hoarding the only the parent product, but ensures a big mind relief to a branded retail stores; and these chains are doing their very consumer. So when we buy a maggi noodle / soup /ketchup best to lure them. were assured of the quality. Hence an impulsive buy

converts into a conscious decision.With a city radius of not more than 20km Indore alone houses more than 6 multi brands malls…the convenience 9. MORE OF ‘LIKE’ THIS: - Indian brands are taking to to shop, eat and entertain oneself is so easy today, and we Facebook and Twitter and engaging the consumer with as consumers don’t even blink our eyes once to pay for it. promotions, feedback and complaint redressal.

5. LIVING IN STYLE: - The Indian luxury market is worth Rs Viral marketing, email contact activities etc are yet to be 21,712 crore. While Volkswagen comes with the most explored, and if we say that it’s already happening, then I expensive car, BMW has made one of its luxury car more must tell you we have not even seen the tip of the ice berg affordable. regarding this engagement tool, hence sky is the limitz

This is a very interesting study…it all started around mid

THE GREAT INDIAN MARKETING MAZEChanging consumer preferences kept marketers constantly on their toes in 2010. Lets captures the biggest happenings in the last 12 months and presents the rends that rocked the world of marketing: Youth Marketing, More for less, Innovations, Luxury Marketing, Retail, Rural Marketing, Brand Extensions, Brand Makeovers, Instant Nirvana and Social Media Marketing.


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ROUNDLONG WAY


MALAYSIA, a middle-income country, has transformed itself since 1970s from a producer of raw materials into an emerging multi-sector economy. After coming to office in 2003, the former Prime Minister ABDULLAH tried to move the economy further up to the value-added production chain by attracting the investments in high-technology industries, medical technology and pharmaceuticals.

The NAJIB administration also is continuing efforts to boost domestic demand and to wean the economy off its dependence on exports. As an oil and gas exporter, Malaysia has profited from higher world energy prices, although the r is ing cost of domestic gasoline and diesel fuel combined with strained government finances has forced Kuala Lumpur to reduce government subsidies. The Central bank maintains hea l thy fore ign exchange reserves and its well-developed regulatory regime has limited Malaysia's exposure to riskier financial instruments and the global financial crisis.

INDONESIA, a vast polyglot nation, has weathered the global financial crisis relatively smoothly because of its heavy reliance on domestic consumption as the driver of economic growth. The government made economic advances under the first administration of President YUDHOYONO which introduced significant reforms in the financial sector including tax and custom reforms, the use of

Treasury bills, capital market development and supervision. Indonesia's debt to GDP ratio in recent years has declined steadily because of increasingly robust GDP growth and sound fiscal stewardship. Indonesia still struggles with poverty, unemployment, inadequate infrastructure,

corruption, a complex regulatory environment and unequal resource distribution among regions.

SINGAPORE has a highly developed and successful free-market economy.

It enjoys a remarkably open and corruption-free environment,

stable prices, and a per capita GDP higher than that of the most developed countries. The economy depends heavily on e x p o r t s p a r t i c u l a r l y i n c o n s u m e r e l e c t r o n i c s , i n f o r m a t i o n t e c h n o l o g y products, and pharmaceuticals

and on a growing financial services sector. Real GDP

growth averaged 6.8% between 2004 and 2008. It contracted to 2.1%

in 2009 as a result of the global financial crisis but rebounded nearly

15% in 2010 on the strength of renewed exports. Singapore has attracted

major investments in pharmaceuticals and medical technology productionand will continue the efforts to establish itself as the Southeast Asia'sfinancial and high-tech hub.

INFLATION - Inflation and the collapse of the economy have

AN OVERVIEW OF THE ECONOMY

Year GDP (PPP) 2008 14149.132 5.21 %2009 13799.529 -2.47 %2010 14603.343 5.82 %

Year GDP (PPP) 2008 258.3 BILLION $2009 255 BILLION $2010 292.2 BILLION $

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PHUNNY


Wife: Aaj to 5 rupay ke 3 pyaaz mil gaye.Husband: Kaise??Wife: 5 rupey ka 1 dukankar ne diya,1 main utha kar bhag gayi aur 1 usne

mujhe phek kar maara!!

Recalled a Bappi Lahiri song, and modified the lyrics: Pyaaaaaaaaz!Pyaz! Pyaz! Pyaz!… Chahiye thora pyaz, thora pyaz chahiye.

Rajinikanth, the Tamil star, can make onions cry, but can he bring

down its price?

(Advertisement) Where the groom’s side demands Pan Parag, substituting

the pan masala with onion: ‘Humme kuch nahi chahiye, Lekin baratiyon ka

swagat pyaaaj se hona chahiye…’With Onions and other vegetables discussed so much on twitter, twitter may open a

section called TwitMandi.So, the thing about onions is - We cry when they’re around and also when they’re

not, yes?

Look around, IT Dept. may raid your house if you buy more than 2 Kgs of Onions.

After few years, onion and some other vegetables will be seen in Jewellery shop.In government office, instead of money (Bribe) they will ask you for onions and sugar.House may get robbed by thieves if they come to know about 5 to

10 kgs of onion in the house. So,we have to think of lockers to

keep onions and few other vegetables.After few years, may be groom's family ask for onion as a dowry

from bride's family:100kg onions,100kg sugar,100 kg potatoes, 100 kg dal…!

Pay your income tax in time and prove your integrity and

patriotism. Your onion purchasing is under the scrutiny of IT Dept.

Police registered a dowry demand case when the groom’s party

demanded onions in sambhar."Now smugglers can start to sell onions as they can see more profit

in anything else."Yesterday’s news in Ahmedabad: 1kg onion bag stolen from scooter.

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WOWWEB-O


World fact book is a reference resources produced by the central intelligence agency of the united states, it is a website that provides the users with the information about various countries in the world. The site consists facts and figures about various countries. The website is partially updated every week. On the home page of the site one can see two boxes first, is to select the country on which we need facts and the other is for selecting the year for which we need facts about the specified country and then click on view facts. The site is used world wide. It also has a language selection option which makes it easy for any one to opt for there language. One can even find the breaking world news on the website with pictures. The site also features health issues and there cures.The site can be very useful for students as they can get large amount of data regarding any country for ex. Inflation rate, GDP, GNP, population rate, death rate and much more ,starting from 2001 onwards one can get yearly data. The data is represented in tabular as well as charts form which is convenient for the user as well as understandable.

LD FACT BOOK


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When there is a conflict between the heart and the brain, let the heart be followed.

A man of intellect can turn into a devil, but never a man of heart.

Religion is not a theoretical but a practical necessity.

4. There is no misery where there is no want.

The secret of life is not enjoyment but education through experience.

6. Every new thought must create opposition.

Renunciation is the withdrawal of mind from other things and concentrating on God.

Do not wait to cross the river when the water has all run down.

The greatest sin is fear.

Better the scolding of wise than the adulation of fools.

Everything can be sacrificed for truth but truth can't be sacrificed for anything.

If it is impossible to attain perfection here, then there is no proof that we can attain perfection in any other life.

Happiness presents itself before man wearing the crown of sorrows on its head.

If one is a slave to his passion and desires, one cannot feel the pure joy of real freedom.

Strength is life and weakness is death.

Let the heart be opened first, and all else will follow of itself.

Even the least work done for others awakens the power within.

The very essence of education is concentration of mind, not the collecting of facts.

the fear of God is the beginning of religion, but the love of God is the end of religion.

Do not give up anything! Things will give you up.

Experience is the only source of knowledge.

Do one thing at a time and while doing it put your whole soul into it to the exclusion of all else.

Where there is life, there will be death; so get away from life if you want to get rid of death.

The brave alone can afford to be sincere.

Never talk about the faults of others, no matter how bad they may be.


He was a well-known spiritual giant of India who became famous with his representation of Hinduism at the Parliament of Religions held in Chicago in 1893. His deep spiritual insight, fervid eloquence, brilliant conversation, broad human sympathy, and inspirational personality made an irresistible appeal to any one who came in contact with him

GOLDEN WORDS OF GOLDEN WORDS OF SWAMI VIVEKANANDASWAMI VIVEKANANDA

INDIAN SPIRITUAL INDIAN SPIRITUAL LEADER (1863 - 1902)LEADER (1863 - 1902)

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FOR USALTERNATE


The term mass denotes great volume, range or extent and communication refers to the giving and talking of meaning, the transmission and reception of messages. Mass communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time.

Mass communication which involves information distribution, this is one to many form of communication whereby products are mass produced and disseminated to a great quantity of audience.

Mass communication has spread its wings in many areas today, which compile the different sections of communication \, public relations and journalism. Many job opportunities have opened for the students completing this course in nearly all the fields of the business organization and the industries.

The field requires candidates with an all round performance ability that compiles quality and skills. Various specialties of the mass comm. category focus on further development of the candidate in the require field. Let there be no doubt about the fact that the mass communication industry offers a plethora of career opportunities in India. It is however important to understand what to expect from this particular industry both in terms of what it has to offer and what you will be required to do.

There should be no doubt regarding the mass communication sector offering a wide array of choices for individuals. There are various institutes providing different kinds of mass communication courses in India. Your options would range from public relations, journalism, and cinematography to advertising etc. you can choose the appropriate course that will equip you with the technical expertise of the field that you are interested in.

IT IS USUALLY RELATED TO

NEWSPAPERSMAGAZINE PUBLISHING RADIOTELEVISION etc.


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TWEETTWEET-


ShashiTharoor Shashi Tharoor

Egypt's future matters2the world&2 India.

Not all economic expectations can be met by political change,

but freedom makes life more bearable

shekharkapur Shekhar Kapur If ppl of India rose against corruption like Egypt n Tunisia, wld the Indian army fire on it's own citizens if ordered?

bhogleharsha Harsha Bhogle

in any case if people go to top management institutes for a salary

they are going for the wrong reason.you go there to build careers.

paulocoelho Paulo Coelho To people in Tahrir Square: We are all Egyptians today / Hoje nós somos todos egípcios

LeoDiCaprio Leonardo DiCaprio "Instead of subsidizing yesterday’s energy, let’s invest in tomorrow’s."

BeingSalmanKhan Salman Khan "Freedom is not worth having if it does not include the freedom to make mistakes"


REVIEWBOOK


JONATHAN LIVINGSTON SEAGULL-BY RICHARD BACH

The book Jonathan Livingston seagull is a about a seagull He says our body is nothing more than our thought, you named Jonathon. The book is written by Richard Bach, who break the chains of your thought and you break the chains is a pilot as well as a writer. He generally writes about of your body too. He says “Everything that limits us we have flying. The story is about the life of a gull, how he fights for to put aside”. He teaches us to remain curious about his dream and all morals he learns. This is an inspirational learning. He says be raw and excited to learn anything and story which teaches us numerous things at a time. everything. He also teaches us to act obedient and respect

the elder’s say. He also educates us to be social and grow The book begins differentiating this seagull from the with time. For him not only his aim is important but his ordinary flock. For most gulls it is not flying that matters but friendship also carries a high weight age. He teaches us to eating. For this gull though it was not eating that mattered follow our heart; this is explained very beautifully by 2 but flight. He loved flying. He wanted to have all the ins and instances, when he wishes something but cannot follow.outs of flying which was not accepted by his flock. His passion towards flying, outcasted him from his flock. He left The same in order to respect the elder’s say. He works well the flock and practiced flying which led him to freedom and for a while but he is strike by his wish again due to which accomplishment of his dream. He self-motivated himself at he couldn’t continue and finally follows his heart to remain the time of failures. He says “We can lift ourselves out of happy and satisfied. He is a great leader who educates ignorance, we can find ourselves as creatures of excellence himself and tutors all who are eager to learn. He loves the and intelligence and skill.” His practice took him to new nature and all the gulls even those who hate him. By love he heights and a new world where he could find gulls of the means he sees the good in every gull the real gull and helps same thought as his. He learned more than before. He had them to see it in themselves. If this is applied to our lives we, the entire knowledge about flying. He learned to love the humans would be the happiest and the most satisfied nature. He says “Heaven is perfection”. creatures on the Earth.

He teaches us various things which are very essential for I suggest every one to read this book. This is a wonderful each one of us to lead a happy life and fulfill our dreams. book which teaches us a lot many examples making it better Firstly, he teaches us to focus on our goal. Then he says to understand. The lessons given in this book are very once your goal is determined, you should only ponder upon essential for every one. If these lessons are absorbed by us the way to achieve it. Secondly, he instructs us not to limit it will lead to a very happy life. This book is also a our learning. Whatever we consider as the limit, mind it my motivational one who encourages us to focus on our goal dear friend, it is not the end but the beginning of a new with a free mind. Enjoy reading and welcome learning!chapter in our life. He asks us to overcome our limitations.


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UPFIRED


Send in your answers [email protected] to win exciting prizes


Find the statement that must be true according to the given information.1. Vincent has a paper route. Each morning, he delivers 37 newspapers to customers in his neighborhood. It takes Vincent 50 minutes to deliver all the papers. If Vincent is sick or has other plans, his friend Thomas, who lives on the same street, will sometimes deliver the papers for him.A. Vincent and Thomas live in the same neighborhood.B. It takes Thomas more than 50 minutes to deliver the papers.C. It is dark outside when Vincent begins his deliveries.D. Thomas would like to have his own paper route.

In each of the following questions, you are given a figure (X) followed by four alternative figures (1), (2), (3) and (4) such that figure (X) is embedded in one of them. Trace out the alternative figure which contains fig. (X) as its part.

1. Find out the alternative figure which contains figure (X) as its part.

(X) (1) (2) (3) (4)

A.1 B.2 C.3 D.4

3. Find out the alternative figure which contains figure (X) as its part.

(X) (1) (2) (3) (4)

A.1 B.2 C.3 D.4

Each of these questions given below contains three elements. These elements may or may not have some inter linkage. Each group of elements may fit into one of these diagrams at (A), (B), (C), (D) and/or (E). You have to indicate the group of elements which correctly fits into the diagrams.

1. Which of the following diagrams indicates the best relation between Travelers, Train and Bus ?

A B C D

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WOWINGPEER

Humans rely on money for a better life as much as they rely on work, forgetting about their families? They all come to the water to live. In today's scenario, we people look to race, where conclusion that it is all the game of money. Whoever plays it gets everyone wants to be wealthy, people tend to use shortcuts and trapped in it and just wants one thing and that is money. It is other various means which are unproductive for the society. money which leads to corruption. Money leads to theft, Money is the main requirement of the terrorist groups, also. murders, gambling, and all other evils. Rich people who have a They either flock in wealthy people in their groups, or look to lot of money are still not satisfied; they still want more money, as fetch money from them by hook or by crook. This money is used if they are going to take these things to heaven when they die. for buying arms and ammunition which are used to destroy the Such is the power of money which can make people run behind peace of the world. Today the world wants peace but it is being it, leaving their family, friends, morals etc. money is the only divided into pieces by discrimination on the basis of rich and cause of all evils. poor. People try to be different and in this race have forgotten the basic principle, humanity. "MONEY MAKES DEMANDS, MONEY LEADS TO QUARREL"Our nation, as corrupt as it may seem, has not always been this way. In the early ages, amassing the most money was not always "MONEY IS SO DESTRUCTIVE THAT IT DESTROYS OUR MORAL"the main goal. Happiness and a beautiful family were top priority. "MONEY IS REALLY THE ROOT CAUSE OF ALL EVILS".Although money is good at times, it is basically the root of all evil. Over time, it has shaped people into greedy and overanalyzing human beings. People may ask themselves the simple questions like why do thieves steal? Why do politicians defect their parties? Why do brothers quarrel for property? Why people do a lot of

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"MONEY IS THE ROOT OF ALL EVIL, AND YET IT IS SUCH A USEFUL ROOT THAT WE CANNOT GET ON WITHOUT IT ANY MORE THAT WE CAN POTATOES."

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wow - february 2011 (1)

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