WSA ConferenceWSA Conference

How to Develop a How to Develop a Sustainable e-Content Social Sustainable e-Content Social

Impact VentureImpact Venture

October 25, 2013October 25, 2013

Creating Two ValuesCreating Two Values

Social Entrepreneurial Ventures face a particular Social Entrepreneurial Ventures face a particular challenge of having to simultaneously create two challenge of having to simultaneously create two different values: different values:

Financial Returns (Financial value)Financial Returns (Financial value) Social Impact Social Impact (Social Value) (Social Value)

Balance to be AchievedBalance to be Achieved

An appropriate balance must be determined as An appropriate balance must be determined as each requires different structures, stakeholders each requires different structures, stakeholders and metrics.and metrics.

Structure: For Profit or Non-ProfitStructure: For Profit or Non-Profit Funding Sources: Equity Investors or Sponsors Funding Sources: Equity Investors or Sponsors Partners: Business Partners or Organizations with either a Public Partners: Business Partners or Organizations with either a Public

Mandate or a Social MissionMandate or a Social Mission Metrics: Financials and/or Social Impact Metrics: Financials and/or Social Impact

Balance to be AchievedBalance to be Achieved

Short-Term: Increasing one value may come at the expense of the other value.

Long-Term:Sufficient financial value is required to achieve sustainability to continue the creation of social value which often manifests itself greater with time

Delivery of Content In The Delivery of Content In The Information AgeInformation Age

Instantaneous Exchange of Information on Instantaneous Exchange of Information on a Global Scalea Global Scale

Deterioration in Quality of ContentDeterioration in Quality of Content

Information OverloadInformation Overload

Increased Value of High-Quality Content

Quality Content for Value & Quality Content for Value & SustainabilitySustainability

Creating high-quality, focused and original Creating high-quality, focused and original content is often the best means for online content is often the best means for online businesses to:businesses to:

Create Value Create Value (Financial, Social)(Financial, Social)

Attain Sustainability Attain Sustainability

How High-Quality e-Content How High-Quality e-Content Creates Value & SustainabilityCreates Value & Sustainability

Increased likelihood that Decisions are Made by Viewers resulting in a purchase or a decision with

positive social impact

Creation of New Opportunities to Generate Revenues

Increasingly More Important than Technology as a Differentiator and Vehicle of Sustainability for Tech Start-Ups

What is High-Quality Content?What is High-Quality Content?

Actionable

Original

Empathetic

Engaging

Current

Accessible

ActionableActionable

Content is composed with the intention to assist Viewers to

Make Better Informed Decisions

(i.e. Ratings/Reviews, etc.)

ActionableActionable

Restrictive liable laws can serve to be:Restrictive liable laws can serve to be: A disservice to consumers (viewers)A disservice to consumers (viewers) Prohibit e-content providers from realizing their Prohibit e-content providers from realizing their

full potential to deliver valuable content.full potential to deliver valuable content.

OriginalOriginal

New & Primary Source = Value

Unique = Differentiating = Sustainability

EmpatheticEmpathetic

Focused Content Focused Content

Targets those most passionate and interested in

the subject manner and creates the sense amongst viewers that you and others

share their passions and pains

How to Convey Empathy?How to Convey Empathy?

Answer:Answer: Establish or Leverage an Electronic Community of Interest

Writing in a Personal Manner

Star Power via endorsements

Peer-to-peer interactions

Benefits of an Electronic Benefits of an Electronic Community of InterestCommunity of Interest

Attracts Passionate Viewers (Creates Value)

Wins Their loyalty (Creates Sustainability)

An Effective Medium to Drive Long-Term Growth (Creates Value & Sustainability)

Develops Brand Awareness (Creates Sustainability)

EngagingEngaging

Interesting Content and ProseInteresting Content and Prose GamificationGamification InteractiveInteractive

BenefitsBenefitsIncrease average duration of visits (Value)Create New Revenue Streams (Value)

Enduring personal connections established (Sustainability)

CurrentCurrent

The Most Up-To-Date Information (Value)The Most Up-To-Date Information (Value) Create a Dashboard/Reference Create a Dashboard/Reference

Perception (Sustainability)Perception (Sustainability)

AccessibleAccessible

o Simple and Clean OrganizationSimple and Clean Organizationo Easy To NavigateEasy To Navigate

Value of the Content only as good as the Value of the Content only as good as the ability of the viewers to utilize it!ability of the viewers to utilize it!

Results: Rich & Diverse ContentResults: Rich & Diverse Content

Create Value for ViewersCreate Value for Viewers Achieve Sustainability for Content Achieve Sustainability for Content

ProvidersProviders Provide a Global Perspective to Resolving Provide a Global Perspective to Resolving

Shared PainsShared Pains Resolution or Avoidance of Conflicts Resolution or Avoidance of Conflicts

Through Greater Understanding Through Greater Understanding

For Content CreatorsFor Content Creators

The quality of e-content is increasingly The quality of e-content is increasingly playing a bigger factor in the success of playing a bigger factor in the success of online businessesonline businessesYou are the fruit bearers of the Internet You are the fruit bearers of the Internet Tree!Tree!

Don’t Sell Yourself Short!