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WWF Roundtables and the
Aquaculture Dialogues
Securing the future of food and feed
Dr Piers Reid Hart
9 November 2010
• Protect Biodiversity
• Reduce footprint
• Market Transformation Initiative/ One Planet Food
WWF is a conservation organisation
WWF's mission is to stop the degradation of our
planet's natural environment, and build a future
in which humans live in harmony with nature.
Practical solutions for a healthy planet
• What are roundtables?
• Why do we use them?
• How successful are they?
• The AD’s and ASC
• The SAD draft feed standards
Roundtables
4
Commodity Roundtables &
Standards Development
Identify impacts
Unsustainable practices,
unacceptable
impacts
Develop solutions
Commodity-specific roundtables to agree on
impacts, and draft standards
Financial
institutions
/banks
Trade
associations
Multi-
stakeholders
Companies
(retailers,
producer,
processors,
traders, etc)
NGOs
…and other
interested
parties
Roundtables, Standards and Certification
Roundtable for
sustainable beef
What defines a credible standard for sustainability?
• Focused on key impacts
• Measurable, Performance-based
• ISEAL Alliance compliant
• Multi-stakeholder
• Open, inclusive and transparent
• Consensus-based
• Compliant with law
• Based on sound science
• Adaptable to local/regional needs
Main goal: measurably reduce key impacts
Effective and credible, independent
implementation
• Independent, third-party auditing of compliance
• Independent, third-party auditing of Certification Bodies
• Continuous improvement through periodic review and updating
• Managed by independent body
• Firewalls (Standard holding/standard setting/auditing and
compliance)
FSC and MSC: where are we?
Commodity
scheme
Started Market
share
Harvest
share
Company
examples
WWF's
role
WWF
contact
Website
Timber/
FSC
1993 12% 8.40% IKEA, B&Q,
Domtar,
Södra
Founding
Member
and on its
Board of
Directors
Margareta
Renstrom
WWF
Sweden
www.fsc.org
Fisheries/
MSC
1999 50% of
Whitefish
market
4 Mt
(7% of
edible
catch)
Findus
Group,
Sainsbury,
Findus,
Wallmart,
Edeka
Founding
Member
and on its
Board of
Directors
Alfred
Schumm,
WWF
Germany
www.msc.org
Ag.commodity roundtables
Commodity/
scheme
Started Market
share
Company
examples
WWF's role Standard WWF
contact
Web links
Palm oil/
RSPO
2003 4-5% (by
end of
2009)
Unilever, MPOA,
J&J, Cargill*
WWF is a
founding
member and
sits on EB
CSPO labelled
palm oil
available on the
market
Adam
Harrison, WWF
UK
www.rspo.org
Soy/
RTRS
2004 0% Ahold, Andre
Maggi group,
Cargill, ABIOVE
WWF is a
founding
member and
sits on EB
Standard being
field-tested; no
RTRS soy
available yet
Cassio Franco
Moreira, WWF
Brazil
www.responsible
soy.org
Cotton/
BCI
2004 0% H&M, GAP, NIKE
, IKEA
WWF is a
founding
member and
sits on EB
Standard being
field-tested; no
BCI cotton
available yet
Walter Wagner,
WWF CH
www.bettercotton
.org
Sugar/
BSI
2004 0% but
could
venture up
to 40-50%
Bacardi, Shell,
The Coca-Cola
Company
WWF is a
founding
member and
sits on EB
Standard being
field-tested; no
BSI sugar
available yet
Kevin
Ogorzalek,
WWF US
www.bettersugar
cane.org
Biofuels/
RSB
2007 unknown BP, Shell, Cargill WWF is an
active partner
and sits on
environmental
WG
Standard being
field-tested; no
RSB biofuels
available yet
Laszlo Mathe,
WWF Intl
http://cgse.epfl.ch
/page65660.html
Beef/
SBR
2009 as of
Autumnl
2009 <5%
McDonald's,
Cargill
Convener/facili
tator, and
stakeholder
Standard being
field-tested in
US and Brazil
Bryan Weech,
WWF-US
To be developed
• Aim: create measurable standards for environmentally and socially
responsible aquaculture, measurably reduce critical impacts and
help strengthen economic viability
• Focus: 12 species: shrimp, salmon, tilapia, trout, pangasius,
oysters, mussels, scallops, abalone, clams, seriola and cobia
• Certification: standards and auditing will be managed by the
Aquaculture Stewardship Council (ASC), operational in 2011.
• ASC: will mirror the role developed by MSC and will provide a
certification for aquaculture products (totaling trade from all
countries and species in the region of 95 billion USD annually).
Aquaculture dialogues
The Steering Committee
Pew Environment Group
Name Organisation Sector Country
Petter Arnesen Marine Harvest Producer Norway
Hernan Frigolett Fundacion Terram NGO Chile
Rodrigo Infante SalmonChile Producer assoc. Chile
Andrea Kavanagh Pew Environment
Group
NGO United States
Trygve Berg Lea Skretting Feed producer Norway
Kjell Maroni Norwegian Seafood
Federation
Producer assoc. Norway
Jay Ritchlin Coastal Alliance for
Aquaculture Reform
NGO Canada
Jose Villalon WWF NGO United States
Mary Ellen Walling Canadian
Aquaculture Industry
Alliance
Producer assoc. Canada
Philip Smith has been hired as the Development Director
Tasked with:
• Sourcing potential partners and funding for start-up costs;
• Updating business plan and projections;
• Creating the administrative and institutionalisation of the ASC
(governance, by-laws, etc…); and , ASC set up – office, web-site,
staff, etc.
• Establishing certification process
May take 24 months to develop the independent ASC
Where are we now?
The SAD Standards
• 1st Draft published and 60 day comment period finished
• Comments now on website
• Final public meeting held last week in New Brunswick
• Draft standards contain a number of standards relating to feed
Criterion 2.3 Nutrient release from production
INDICATOR STANDARD
2.3.1 Percentage of fines in feed at point of
entry to the farm <1% by weight of feed
PRINCIPLE 4: USE RESOURCES IN AN ENVIRONMENTALLY
EFFICIENT AND RESPONSIBLE MANNER
Principle 4 is intended to address negative impacts
that stem from resource use, including feed and non-
therapeutic chemical inputs.
Forage
fish
The big picture
Forage fish
Wild fish, cetaceans, etc.
Fish feed
Animal
feedFish
meal
Fish oil
Direct human
Fish
Meat
Pet food
other
Sustainability
Traceability
FFDR, FCR
FCR
Food security
GHG’s
Terrestrial
meal
Ethics
Land use
Alternatives
Criterion 4.1 Traceability of raw materials in feed
INDICATOR STANDARD
4.1.1 Presence and evidence of traceability of all raw
feed ingredients with regard to country of origin, as
demonstrated by the feed producer
Yes
INDICATOR STANDARD
4.2.1 Fishmeal Forage Fish Dependency Ratio
(FFDRm) for grow-out
<1.31
4.2.2 Fish oil Forage Fish Dependency Ratio (FFDRo)
for grow-out
<2.85
4.2.3 Fish Protein Index (FPI) for grow-out 80% prior to January
2014 and >100% as
of January 1, 2014
Criterion 4.2 Use of wild fish for feed
INDICATOR STANDARD
4.3.1 Commitment to source feed containing >90% fishmeal or fish oil
originating from fisheries certified under an ISEAL member’s accredited
sustainability certification scheme. This must be done as the product
becomes available and within 5 years of the publication of the SAD standards
Yes
4.3.2 Prior to achieving 4.3.1, the FishSource score for the fishery(ies) from
which a minimum of 80% of the fishmeal or fish oil is derived.
TBD
4.3.3 Prior to achieving 4.3.1, demonstration of chain of custody and
traceability for fisheries products in feed through an ISEAL accredited or ISO
65 compliant certification scheme that also incorporates the FAO Code of
Conduct for Responsible Fisheries.
Yes
4.3.4 Feed containing fishmeal and/or fish oil originating from by-products or
trimmings from fish species which are categorized as vulnerable, endangered
or critically endangered, according to the IUCN Red List of Threatened
Species.
None
Criterion 4.3 Source of marine raw materials
INDICATOR STANDARD
4.4.1 Presence and evidence of a responsible sourcing
policy for the feed manufacturer for feed ingredients which
comply with recognized crop moratoriums and local laws
Yes
4.4.2 Documentation of use of transgenic plant raw
material, or raw materials derived from genetically modified
plants, in the feed
Yes, for raw
materials
containing more
than 1%
transgenics
Criterion 4.4 Source of non-marine raw materials in feed
INDICATOR STANDARD
4.6.3 Documentation of GHG emissions of the feed used to
produce the salmon at site of certification according to ISO-
compliant life cycle assessment methodology
Yes
Criterion 4.6 Energy consumption and greenhouse gas
emissions on farm
You still have time…..just!
• WWF only has one vote on the Steering Committee
• WWF submits comments as an organisation
• MCS and I have worked on some comments as have many
of you
• The standards are still in 1st draft
• The final standards are your standards
• You need to make sure they’re as good as possible
• But, you will have to adapt to meet them
