wwv2015: remco bron_inbeacon_keynote a_22 jan
TRANSCRIPT
R E M C O B R O N@ R E M C O B R O N
I B E A C O N - R E TA I L . N L
O N L I N E W I N K E L G E E N O F F L I N E W I N K E L
W E L K T Y P E O N D E R N E M E R B E N T U ?
O F F L I N E W I N K E L G E E N O N L I N E W I N K E L
W E L K T Y P E O N D E R N E M E R B E N T U ?
O N L I N E W I N K E L & O F F L I N E W I N K E L
W E L K T Y P E O N D E R N E M E R B E N T U ?
C L O S I N G T H E L O O P T U S S E N O N L I N E & O F F L I N E
SOCIAL MEDIA
ONLINE
ON SITESALES
CUSTOMER SERVICE
L O W C O S T H A R D W A R E D E V I C E SP L E N T Y O F C H O I C E
P R O X I M I T Y
I M M E D I AT E ( C E N T I M E T E R S )
N E A R ( F E W M E T E R S )
FA R ( 2 0 - 5 0 M E T E R S )
P R O X I M I T Y
I M M E D I AT E ( C E N T I M E T E R S )
N E A R ( F E W M E T E R S )
FA R ( 2 0 - 5 0 M E T E R S )
P U S H N O T I F I C AT I O N
O F F L I N E C O O K I E
i B E A C O N I S E E N
P R A K T I J K V O O R B E E L D E N
i B E A C O N
U I T R O L I N A L L E 7 9 3 W I N K E L S I N D E V S
M A C Y S I N T W E E D E FA S E
D E L H A I Z E E N C O C A - C O L A T E S T E N P U S H N O T I F I C AT I E A A N B I E D I N G E N
S U P E R M A R K T A A N B I E D I N G E N
D E B I J E N K O R F T E S T I B E A C O N M E T N I E U W L O YA LT Y P R O G R A M M A
K L A N T E N S E R V I C E E N L O YA LT Y
K N O L L E X P OI B E A C O N I N Z E T O P E E N B E U R S
D E T O E K O M S T VA N K L A N T B E L E V I N G
F L O R A H O L L A N D T R A D E FA I R
E A S Y J E T P I L O T O P 3 E U V L I E G V E L D E N
A I R L I N E S
T R A N S F E R PA S S A G I E R S W E T E N W A A R Z E N A A R T O E M O E T E N
K L M ‘ I N D O O R N A V I G A T I O N ’
C U S T O M E R R E P R E S E N TAT I V E S E R V I C E S
W E E T P R E C I E S W I E E R V O O R J E S TA AT M E T I B E A C O N
B A R C L A Y S B A N K
E F F E C T VA N I N Z E T: H I L L S H E R E FA R M S
i B E A C O N
i B E A C O N G E B R U I K S - O N D E R Z O E K
• Werkt via ListEase app
• Klanten krijgen uitnodiging om product toe te voegen aan boodschappenlijstje
• Bij het product krijgen ze een aanbieding of reminder te zien
A P P G E B R U I K W A S 1 6 . 5 X G R O T E R B I J K L A N T E N D I E E E N i B E A C O N B E R I C H T O N T V I N G E N
i B E A C O N G E B R U I K S O N D E R Z O E K
bron: inMarket
K O O P I N T E N T I E I S M E T i B E A C O N N O T I F I C AT I E S 2 0 X G R O T E R
i B E A C O N G E B R U I K S O N D E R Z O E K
bron: inMarket
E F F E C T VA N I N Z E T: M C D O N A L D S
i B E A C O N
2 6 R E S TA U R A N T S S T U R E N C O U P O N S A A N G A S T E N I N O F D I C H T B I J D E L O C AT I E S
M C D O N A L D S C O L U M B U S G A
bron: McDonalds
I N D E P I L O T VA N 4 W E K E N Z I J N T O TA A L 1 8 . 0 0 0 C O U P O N S G E B R U I K T
M C D O N A L D S C O L U M B U S G A
bron: McDonalds
O M Z E T S T I J G I N G : 7 . 5 % M C N U G G E T S 8 % M C C H I C K E N
M C D O N A L D S C O L U M B U S G A
bron: McDonalds
E F F E C T VA N I N Z E T: W AT V I N D E N K L A N T E N ?
i B E A C O N
6 0 % O P E N T H E T I B E A C O N P R O X I M I T Y B E R I C H T
i B E A C O N C U S T O M E R A D A P T I O N
source: Swirl
3 0 % M A A K T
G E B R U I K VA N D E A A N B I E D I N G E N
i B E A C O N C U S T O M E R A D A P T I O N
source: Swirl
O N L I N E E N O F F L I N E K A N S E N
W A T K U N N E N W E B W I N K E L S M E T i B E A C O N
M A A K E E N K O P P E L I N G T U S S E N W E B S H O P E N O F F L I N E K L A N T E N
C L O S E T H E L O O P
C L O S E T H E L O O P
• Online winkelwagen kan offline worden gebruikt
• Na ‘showrooming’ in een offline winkel krijgt de klant een online aanbieding
• Meet wanneer klanten van webshop naar een offline winkel converteren
O F F L I N E E N O N L I N E S H O P ? D I R E C T A A N D E S L A G !
W A A R L I G G E N D E K A N S E N ?
A L L E E N O N L I N E ? A L L E E N O F F L I N E ? Z O E K E E N PA R T N E R !
W A A R L I G G E N D E K A N S E N ?
B E S T P R A C T I C E S
• Leer van de klant
• Begrijp hoe je relevant kan zijn voor de klant
• Be personal
• Zorg voor eenright time experience
I N B E A C O N P L AT F O R M
I N T R O D U C T I E
L O W - E N T R Y, H I G H LY S C A L A B L E S A A S P L AT F O R M
O F F L I N E L O C AT I O N
O N L I N E P R O F I L E
A P P
E C O S Y S T E E M
I N B E A C O N
M U LT I - L E V E L I N T E L L I G E N C E & S E R V I C E S
customer intelligence
0. how many, where
1. which phone id’s, when
2. personalized, what
3. 3600 profile (online+offline) synchronization
proximity interaction
0. location based
1. phone activity related
2. personalized
3. 3600 profile related
clienteling
1. generic alert
2. personalized display
3. 3600 profile related display
dashboard
C L O S I N G T H E L O O P B E T W E E N O N L I N E & O F F L I N E
SOCIAL MEDIA
ONLINE
ON SITESALES
CUSTOMER SERVICE
R E M C O B R O N R E M C O @ I N B E A C O N . N L
M E E R W E T E N ?
I N B E A C O N . N L / W W V D
