www.bournemouth.ac.uk bath spa university july 2013 ticket for life the fusion of flexible learning,...

www.bournemouth.ac.uk

Bath Spa University July 2013

“TICKET FOR LIFE” The Fusion of Flexible Learning, Research and

Professional Practice in the creation of BUSTER TV

“TICKET FOR LIFE”Trevor Hearing and Steph Farmer

Bournemouth University Media School


ABOUT US

TREVOR HEARING• Producer/director working in TV for 20 years

• Lecturer in HE media production for 12 years

STEPH FARMER • Exec Producer – RedBalloon Productions Commercial production arm of Media

School BU• Employ students, graduates and staff - paid work• Video, Web, Animation and Audio projects• Self sustaining – 12 years - External and Internal clients• Key Benefits: Professionalise students, enhance CV, generate income, engages staff

“TICKET FOR LIFE”Trevor Hearing and Stephanie FarmerBournemouth University Media School


Red Balloon

• Employ students, graduates and staff - paid work

• Video, Web, Animation and Audio projects

• Self sustaining – 12 years - External and Internal clients

• Key Benefits: Professionalise students, enhance CV, generate income, engages staff



RED BALLOON




• Bustation - internet tv channel

• daily lunchtime programme streamed live

• built into the curriculum - Professional Studies – 2nd year TV students

• one week, self-directed, group activity, peer-assessed

• “production office”

• over-seen by a lecturer

Bustation – internet tv



Universities and The Parish Pump

Is now the “hyper-local” moment for universities?

NESTA – “Destination Local”Carnegie Trust… “Neighbourhood News”

• decline of local press?• demise of regional television….rise of local tv• “digital revolution” - falling cost of entry;• convergence and cross platform

A question of audience?



The Parish Pump

The vacuum – a role for universities?

“Universities would be able to act as incubators to develop new models of public service reportage for the digital era and act as an attempt to both redesign and rethink local news provision with both a civic role and a – clearly needed – civic place.”

Roy Greenslade (2012) in What do we mean by

local? Eds John Mair, Neil Fowler & Ian Reeves

……but a realistic business model?

Universities and civic engagement?



Other university local media initiatives, eg Goldsmiths

Buster TV



How do we identify communities?

Shared experience?

of place?

Public transport and community?

Bournemouth has buses ……..…BUSter TV

Buster TV



London Transport

Use of design in creating a community around transport

An inspiration for “glimpse media”and silent story-telling

in a digital environment…..

Buster TV



John Dale – Motional Media – Consultant

Glimpse media - OOH



• Overcoming the challenge of audience…..

Yellow Bus route 6 – a real audience!

Buster TV


PROJECT PLANNINGPhase 1

Yellow Buses – Jenni Wilkinson




Buster TV


“FUSION”

BU “FUSION” FUNDING

• Research - to test proof of concept for long-term sustainability

• Professional Practice – staff engagement

• Education – a model of flexible learning in a “real-world” context

•



PROJECT PLANNING: Phase 1: Oct-Dec 2012

• Appoint Station Manager and specialist consultants

• Legal - Set up contracts with Yellow Buses + Ad Agency

• Agree route – all aboard the number 6!

• Tech Check – LAN Download - 3G - streaming

• Tender for TV screens and installation/maintenance

• Agree teaching content and timetable for students

• Agree a rate card for advertisers



PROJECT PLANNING - Phase 2: Jan – June 2013

• Students – training workshops - research ideas - make the content

• Decide programme schedule – refresh rate?

• Ads v. features

• Create a schedule

• Broadcast!

• Review project ……….THAT WAS THE PLAN!



Delays….

• Legal contracts – Liability and Compliance key issues and CBS involvement.

• Technical – sourcing appropriate screens within budget. Checking Yellow Bus specs/upload procedures

• Logistics – who and when to install screens?



CHALLENGES - PHASE 3: Sept.13 – April 14

Key challenges ahead:

• Programme making: refresh rate and varied schedule – can we make enough in the timescale?

• Outreach – will the films engage the local community?

• Silent Storytelling - student work will be variable

• Red Balloon to support and offer ‘gold standard’ service for some clients • Compliance – Mixed/trapped audience from young children to the

elderly – content must be appropriate for all.



Glimpse media:a learning experience for students

John Dale – Motional Media



WHAT WE HAVE FOUND OUT

1. Project management – expect delays

2. Managing stakeholders

3. Student skills

1. The unknown unknowns• technical e.g. software testing

• a licence to broadcast?



WHAT WE HOPE TO FIND OUT

1. Is this model sustainable?

2. Does the fusion of professional practice, student learning and university research really work?

3. Can this model of flexible learning be applied elsewhere?



A question

How do we measure success?

The tangibles …. and the intangibles….


www.bournemouth.ac.uk bath spa university july 2013 ticket for life the fusion of flexible learning,...

Documents

life trevor hearing

media production

staff ticket

buster tv buster tv

creation of buster tv

goldsmiths buster tv

red balloon ticket

bath spa university