www.iab.org.nz representing nz's fastest growing and exciting industry 1 online advertising...
TRANSCRIPT
www.iab.org.nz representing NZ's fastest growing and exciting industry 1
Online Advertising Landscape Overview
September 2010
2010> Interactive continues to grow despite economic instability
> Consumers increasingly embracing digital media in all forms
> Share shift by marketers from offline to online to tap into the variety, reach, targetability, & effectiveness of interactive media
> Emerging platforms provide new opportunities for marketers to engage and learn from their customers
www.iab.org.nz representing NZ's fastest growing and exciting industry 2
www.iab.org.nz representing NZ's fastest growing and exciting industry 3
Source: Nielsen Media Panorama Survey Q1-Q4 2009Base for Access to Internet: All people 10+ (3,680,000)Base for Access to Broadband: People with Internet access from home (2,792,000)
1.4 million New Zealanders shopping online
www.iab.org.nz representing NZ's fastest growing and exciting industry 4
Source : Nielsen 2010 Online Retail Report
The number of kiwis shopping online has reached an all-time highwith over 1.4 million New Zealanders
making a purchase on the internet in the past 12 months
Media Consumption
www.iab.org.nz representing NZ's fastest growing and exciting industry 5
Users are showing huge growth in internet engagement compared with other media
The Internet has around 82%* of all media consumption in NZ
*Source: Roy Morgan Research's annual NZ Media Trends 2009
Broadband penetration has grown
www.iab.org.nz representing NZ's fastest growing and exciting industry 6
Source: Nielsen Media Panorama Survey (January –December 2009)Base: People who have access to Internet at home (2,792,000)
Internet Access over Time by Location
www.iab.org.nz representing NZ's fastest growing and exciting industry 7
Source: Nielsen Media Panorama Survey (January -December 2009)Base: People who have accessed Internet in the last 4 Weeks (2,939,000)(Categories in this figure are not mutually exclusive: multiple answers)
Internet Use per Week (excluding email)
www.iab.org.nz representing NZ's fastest growing and exciting industry 8
Source: Nielsen Panorama Survey (January - July 2009)Base: People who have accessed Internet in the last 4 Weeks (2,918,000)
Regular Internet Regular Internet users from both users from both home & work home & work spend over 9 spend over 9 hours per week hours per week on the net on the net
Regular Internet Regular Internet users from both users from both home & work home & work spend over 9 spend over 9 hours per week hours per week on the net on the net
Only work or Only work or home users home users spend around 7 spend around 7 hours browsing hours browsing the webthe web
Only work or Only work or home users home users spend around 7 spend around 7 hours browsing hours browsing the webthe web
NOL Market NOL Market Intelligence data Intelligence data – approx 13 – approx 13 hours per week hours per week spent browsing spent browsing NZ sitesNZ sites
NOL Market NOL Market Intelligence data Intelligence data – approx 13 – approx 13 hours per week hours per week spent browsing spent browsing NZ sitesNZ sites
Online ad spend continues to grow
www.iab.org.nz representing NZ's fastest growing and exciting industry 9
Top 20 NZ ad spenders in 2009
www.iab.org.nz representing NZ's fastest growing and exciting industry 10
Period: 1/01/2009 - 31/12/2009
Currency $000's
Source: Nielsen Media Research Advertising Information Services 2010
1 Telecom Corp Of NZ Ltd 6,782
2 Air New Zealand Ltd 3,499
3 House Of Travel Holdings Ltd 1,280
4 Expedia NZ 1,143
5 Seek Employment 1,064
6 Toyota (NZ) Ltd 1,012
7 Johnson & Johnson NZ Ltd 987
8 Vodafone New Zealand 943
9 Sky Network Television Ltd 903
10 Bank Of New Zealand 809
11 Westpac Bank Ltd 634
12 Emirates Airline 628
13 Mastercard International 603
14 Kiwibank Ltd 599
15 NZ Lotteries Commission 588
16 Visa NZ 542
17 Retirement Commission 528
18 McDonald's System Of NZ Ltd 505
19 Television New Zealand Ltd 455
20 Coca-Cola Oceania 419
The Digital Media Mix
www.iab.org.nz representing NZ's fastest growing and exciting industry 11
Display led the way in Q2
www.iab.org.nz representing NZ's fastest growing and exciting industry 12
Drivers of Interactive Ad Growth include rising broadband penetration
www.iab.org.nz representing NZ's fastest growing and exciting industry 13
We have so many options for entertainment and communication
1975 - 2009
www.iab.org.nz representing NZ's fastest growing and exciting industry 14
Social Kiwis> 34% want companies to actively interact with them through social media
> 51% want companies to interact with them when needed by request
> 41% would like companies to solicit feedback
> 56% say they feel more engaged with companies that interact on social media
> 57% say that as consumers they feel better served by socially engaged companies
www.iab.org.nz representing NZ's fastest growing and exciting industry 15
Source: Saatchi & Saatchi and Colmar Brunton Social Networking Survey
% of Social Network Users in NZ
www.iab.org.nz representing NZ's fastest growing and exciting industry 16
Source: Saatchi & Saatchi and Colmar Brunton Social Networking Survey
> 75% of New Zealanders aged 15 to 39 years
use the site, that's 1.67 million active
users
> 26% are aged 18 to 24
> 24% are aged 25 to 35
> 36% are over 35, the fastest-growing age
groupwww.iab.org.nz representing NZ's fastest growing and exciting industry 17
Source: Saatchi & Saatchi and Colmar Brunton Social Networking Survey
i…
www.iab.org.nz representing NZ's fastest growing and exciting industry 18
Source: The Nielsen Company US
www.iab.org.nz representing NZ's fastest growing and exciting industry 19
The IAB represents New Zealand's
fast-growing, exciting and dynamic
interactive advertising industry
www.iab.org.nz
Twitter.com/IABNewZealand