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Table of Contents1. Which sources do you use to stay on top of the news?2. Which criteria do you use to judge the legitimacy of a digital news source?3_1. How often do you do or feel the following things: - I seek out multiple perspectives on major news stories3_2. How often do you do or feel the following things: - I'm confident in my ability to determine the accuracy of online content3_3. How often do you do or feel the following things: - I'm confident in my ability to recognize and consider bias in news media3_4. How often do you do or feel the following things: - I'm confident I can differentiate between an opinion piece and a news article3_5. How often do you do or feel the following things: - I read beyond the headline of a story for a more thorough understanding of the topic in question3_6. How often do you do or feel the following things: - I seek out information on the historical context around present-day issues that dominate headlines3. How often do you do or feel the following things: - Top 2 Box Summary3. How often do you do or feel the following things: - Bottom 2 Box Summary4_1. To what extent do you agree or disagree with the following: - I am concerned about the accuracy of information that is circulated online4_2. To what extent do you agree or disagree with the following: - Public concern about "fake news" is excessive4_3. To what extent do you agree or disagree with the following: - There is no such thing as objective media coverage, every source has a bias4_4. To what extent do you agree or disagree with the following: - It is important to seek out media coverage from a wide range of sources4_5. To what extent do you agree or disagree with the following: - I trust traditional media sources (newspaper, radio, TV) more than I trust online sources4_6. To what extent do you agree or disagree with the following: - Media literacy education should be a requirement for all students4. To what extent do you agree or disagree with the following: - Top 2 Box Summary4. To what extent do you agree or disagree with the following: - Bottom 2 Box Summary5_1. Please answer yes or no to the following questions about online content - content examples include memes, news stories, infographics, etc. - I have shared an image (meme, infographic, etc) on social media without checking if the facts it presented were true5_2. Please answer yes or no to the following questions about online content - content examples include memes, news stories, infographics, etc. - I have read and/or shared content online that I believed to be true and later found out it was at least partly false5_3. Please answer yes or no to the following questions about online content - content examples include memes, news stories, infographics, etc. - I have read and/or shared content online thinking it was true and later found out it was satire or a joke5_4. Please answer yes or no to the following questions about online content - content examples include memes, news stories, infographics, etc. - I have read and/or shared content online thinking it was current and later found out it was outdated5_5. Please answer yes or no to the following questions about online content - content examples include memes, news stories, infographics, etc. - I have corrected someone else who shared content online that contained false information.5_6. Please answer yes or no to the following questions about online content - content examples include memes, news stories, infographics, etc. - The majority of my news consumption is through social media sites.5. Please answer yes or no to the following questions about online content - content examples include memes, news stories, infographics, etc. - Yes Summary5. Please answer yes or no to the following questions about online content - content examples include memes, news stories, infographics, etc. - No Summary6_1. Can you determine whether each of the following is a statement of opinion or of fact? - Electing Wilfrid Laurier proved Canadians had embraced the idea of Canada as a bilingual nation

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6_2. Can you determine whether each of the following is a statement of opinion or of fact? - Entrepreneur Viola Desmond is on the Canadian $10 bill6_3. Can you determine whether each of the following is a statement of opinion or of fact? - Hawaiian pizza was invented in Canada6_4. Can you determine whether each of the following is a statement of opinion or of fact? - Pizza should never include pineapple as a topping6_5. Can you determine whether each of the following is a statement of opinion or of fact? - The Battle of Vimy Ridge was the most important moment in Canadian history6_6. Can you determine whether each of the following is a statement of opinion or of fact? - The Montreal Canadiens have won more Stanley Cups than any other team in the NHL6. Can you determine whether each of the following is a statement of opinion or of fact? - Opinion Summary6. Can you determine whether each of the following is a statement of opinion or of fact? - Fact Summary6. Can you determine whether each of the following is a statement of opinion or of fact? - I don't know Summary6_Spl1. Can you determine whether each of the following is a statement of opinion or of fact? - Correct % Summary6_Spl2. Can you determine whether each of the following is a statement of opinion or of fact? - No. of Correct ResponseGENDERAGEEDUCATIONREGIONINCOMEHOUSEHOLD COMPOSITIONHHCMP1. How many people are living or staying at your current address?EMPLOYMENT STATUSUSMAR2. What is your marital status?PGS01. How much of your household's grocery shopping do you, yourself, do?CAETHN4. What were the ethnic or cultural origins of your ancestors? An ancestor is usually more distant than a grandparent.

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Total BC AB SK/MB Ontario

A B C D

Base: All Respondents (unwtd) 1000 121 102 94 357

Base: All Respondents (wtd) 1000 134 113 62 385

704 77 83 42 28370% 58% 73% 69% 73%

* * * A177 13 14 8 8218% 10% 12% 12% 21%

* * * A66 4 7 4 287% 3% 6% 7% 7%

* * *393 45 49 19 13939% 33% 43% 30% 36%

* * *164 12 28 11 6316% 9% 24% 17% 16%

* A* *416 49 43 22 17242% 37% 38% 35% 45%

* * *74 6 11 4 307% 5% 9% 6% 8%

* * *106 16 11 10 3411% 12% 10% 15% 9%

* * *758 101 87 45 29876% 76% 77% 72% 77%

F* F* * F416 53 41 24 16842% 40% 37% 39% 44%

* * *616 81 74 36 23962% 61% 66% 58% 62%

* F* * F327 52 34 14 11933% 39% 30% 23% 31%

* * *

1. Which sources do you use to stay on top of the news?

REGION

Online News Sources (Net)

Twitter

Reddit

Facebook

Other social media

Online news outlets

Blogs

Email subscription services

Traditional Media Sources (Net)

Radio

Television news programs

Print newspapers

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50 6 10 3 165% 4% 9% 5% 4%

* * *64 10 7 6 186% 7% 6% 10% 5%

* * *2867 346 327 160 1108287% 258% 290% 258% 288%

Table of contents

Other

I don't actively follow the news

Sigma

Statistics:

Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L Minimum Base: 30 (**), Small Base: 100 (*)

Overlap formulae used- Column Proportions: Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L Minimum Base: 30 (**), Small Base: 100 (*)- Column Means:

Quebec Atlantic <$40K $40K - <$60K

$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

160 59 185 120 200 142 154 55067% 87% 67% 74% 74% 75% 81% 68%

ACDE* L43 18 42 38 45 37 50 127

18% 27% 15% 23% 17% 20% 26% 16%AB* L

14 10 15 10 25 13 14 536% 15% 5% 6% 9% 7% 7% 7%

AE*98 43 124 59 105 70 104 289

41% 65% 45% 36% 39% 37% 55% 36%ABCDE* L

33 18 40 31 43 36 48 11614% 26% 14% 19% 16% 19% 25% 14%

AE* L100 29 97 69 117 95 78 33742% 44% 35% 42% 43% 50% 41% 42%

* G17 6 16 7 28 13 28 477% 10% 6% 4% 10% 7% 15% 6%

* L30 5 23 14 44 17 24 82

13% 7% 8% 9% 16% 9% 13% 10%* G

189 38 200 113 224 145 137 62179% 57% 73% 70% 83% 76% 72% 77%

F * GH104 25 96 57 132 84 85 33044% 37% 35% 35% 49% 44% 45% 41%

* GH155 32 155 94 185 119 102 51465% 47% 56% 58% 68% 63% 54% 64%

F * G K93 15 86 45 104 57 48 278

39% 23% 31% 28% 39% 30% 25% 34%CF *

HOUSEHOLD INCOME HOUSEHOLD COMPOSITION

11 4 10 7 19 9 8 414% 5% 4% 4% 7% 5% 4% 5%

*21 2 19 9 17 10 17 479% 3% 7% 5% 6% 5% 9% 6%

*719 207 723 439 863 561 605 2262

301% 309% 262% 271% 320% 295% 319% 279%


A B C D



94 8 7 9 389% 6% 6% 15% 10%

* * *433 40 42 25 166

43% 30% 37% 41% 43%* * * A

186 31 18 10 5719% 23% 16% 16% 15%

* * *383 59 43 23 14938% 44% 38% 36% 39%

* * *328 39 53 21 12233% 29% 47% 33% 32%

* ADE* *441 49 49 31 176

44% 37% 44% 51% 46%* * *

351 47 43 26 14335% 35% 38% 42% 37%

* * E* E146 23 16 9 56

15% 17% 15% 15% 14%* * *

488 73 49 24 190

49% 55% 43% 39% 49%F* * * F

151 31 20 8 5815% 23% 17% 13% 15%

EF* * *3000 402 339 186 1155300% 300% 300% 300% 300%

2. Which criteria do you use to judge the legitimacy of a digital news source?

REGION

Layout and design

Qualifications of the reporters and editors

Diversity of the reporters and editors

Who owns or sponsors the source

How long the source has existed

Whether it is a digital branch of traditional media (newspaper, radio, TV)

Where you discovered the source

Who in your network reads or shares that source

Whether other outlets corroborate their facts

Some other criteria

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- Column Means: Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L Minimum Base: 30 (**), Small Base: 100 (*)

Statistics: Overlap formulae used- Column Proportions: Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L Minimum Base: 30 (**), Small Base: 100 (*)


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

28 4 38 16 27 8 25 6912% 7% 14% 10% 10% 4% 13% 8%

* J J125 34 118 82 117 75 81 352

52% 51% 43% 50% 43% 40% 43% 44%AB A*62 8 45 27 52 37 48 137

26% 12% 16% 16% 19% 19% 25% 17%DF * L75 34 105 50 106 84 88 295

31% 51% 38% 31% 39% 44% 46% 36%E* H L

65 28 103 42 94 59 49 27927% 42% 37% 26% 35% 31% 26% 35%

E*109 25 109 80 115 88 78 362

46% 38% 40% 49% 42% 46% 41% 45%*

63 29 109 61 82 74 61 29026% 44% 39% 38% 30% 39% 32% 36%

E*34 8 33 30 39 29 44 101

14% 12% 12% 19% 14% 15% 23% 12%* L

129 23 126 83 138 91 72 416

54% 34% 46% 51% 51% 48% 38% 51%CF * K28 6 41 16 41 26 24 127

12% 9% 15% 10% 15% 14% 13% 16%*

717 201 827 487 811 571 570 2430300% 300% 300% 300% 300% 300% 300% 300%



A B C D



518 66 56 30 19352% 50% 50% 48% 50%

* * *148 14 10 12 6015% 11% 9% 20% 16%

* * *369 52 47 18 13337% 39% 41% 28% 34%

* * *345 46 46 23 13235% 34% 41% 37% 34%

* * *137 22 11 9 6014% 16% 10% 14% 16%

* * *110 16 7 4 5511% 12% 7% 6% 14%

* * *28 5 3 5 63% 4% 3% 8% 1%

* * DF*1000 134 113 62 385100% 100% 100% 100% 100%

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3_1. How often do you do or feel the following things: - I seek out multiple perspectives on major news stories

REGION

Top 2 Box (Net)

Always

Usually

Sometimes

Bottom 2 Box (Net)

Rarely

Never

Sigma

Statistics: Overlap formulae used- Column Proportions: Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L Minimum Base: 30 (**), Small Base: 100 (*)- Column Means: Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L Minimum Base: 30 (**), Small Base: 100 (*)

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$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

128 45 127 75 149 110 107 41054% 66% 46% 46% 55% 58% 57% 51%

CD* G35 17 31 25 45 36 34 114

15% 25% 11% 15% 17% 19% 18% 14%AB*

93 28 96 51 104 74 73 29639% 41% 35% 31% 38% 39% 39% 37%

*81 17 102 62 88 61 55 290

34% 25% 37% 38% 32% 32% 29% 36%*

30 6 47 25 33 19 28 10913% 9% 17% 15% 12% 10% 15% 14%

*22 6 36 20 26 18 18 919% 9% 13% 12% 9% 10% 10% 11%

*8 - 11 5 8 1 9 18

3% - 4% 3% 3% * 5% 2%*

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%



A B C D



564 78 42 34 22056% 58% 37% 54% 57%

B* * * B120 13 9 5 4812% 10% 8% 8% 13%

* * *444 65 33 29 17244% 48% 29% 47% 45%

B* * B* B352 47 61 19 13835% 35% 54% 30% 36%

* ACDEF* *84 9 10 10 278% 7% 9% 16% 7%

* * DF*68 7 8 6 257% 5% 7% 10% 7%

* * *16 2 2 3 22% 1% 2% 6% 1%

* * D*1000 134 113 62 385100% 100% 100% 100% 100%

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3_2. How often do you do or feel the following things: - I'm confident in my ability to determine the accuracy of online

REGION

Top 2 Box (Net)

Always

Usually

Sometimes

Bottom 2 Box (Net)

Rarely

Never

Sigma


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$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

142 48 141 95 154 122 102 46260% 72% 51% 58% 57% 64% 54% 57%

B BCD* G29 16 38 7 36 29 29 91

12% 24% 14% 5% 13% 16% 15% 11%ABCDE* H H H

114 32 103 87 118 93 73 37148% 48% 37% 54% 44% 49% 38% 46%

B B* G G71 16 102 62 88 58 60 291

30% 23% 37% 38% 33% 31% 32% 36%*

25 3 33 6 29 9 28 5711% 4% 12% 4% 11% 5% 15% 7%

* HJ H L19 3 28 3 22 8 21 478% 4% 10% 2% 8% 4% 11% 6%

* H H L6 - 5 3 6 1 7 9

3% - 2% 2% 2% 1% 4% 1%*

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%

content



A B C D



591 84 60 36 23459% 63% 53% 58% 61%

* * *152 15 11 11 6815% 11% 9% 18% 18%

* * *440 69 49 25 16644% 51% 43% 40% 43%

* * *354 46 46 19 12935% 34% 41% 30% 34%

* * *54 4 7 8 225% 3% 6% 12% 6%

* * AF*44 1 6 6 224% * 5% 10% 6%

* * AE*11 3 1 1 11% 2% 1% 2% *

D* * *1000 134 113 62 385100% 100% 100% 100% 100%

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3_3. How often do you do or feel the following things: - I'm confident in my ability to recognize and consider bias in new

REGION

Top 2 Box (Net)

Always

Usually

Sometimes

Bottom 2 Box (Net)

Rarely

Never

Sigma


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$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

129 49 142 86 171 131 127 46554% 73% 52% 53% 63% 69% 67% 57%

BE* G GH35 12 41 19 47 38 41 110

15% 19% 15% 12% 17% 20% 22% 14%* L

94 36 101 67 124 93 85 35439% 54% 37% 41% 46% 49% 45% 44%

* G97 16 116 74 76 53 48 306

41% 25% 42% 46% 28% 28% 25% 38%F * IJ IJ K

12 2 18 2 23 6 16 395% 3% 6% 1% 8% 3% 8% 5%

* H HJ8 1 14 1 17 5 10 33

3% 2% 5% 1% 6% 3% 5% 4%* H

5 1 4 1 5 1 5 52% 1% 1% 1% 2% * 3% 1%

* L239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

ws media



A B C D



687 110 74 41 24569% 82% 66% 66% 64%

BCDE* * *206 16 18 6 8321% 12% 16% 9% 22%

* * * C482 94 56 35 16248% 70% 50% 57% 42%

BDEF* * DE*261 19 34 17 12026% 14% 30% 27% 31%

* A* * AF52 6 5 4 205% 4% 5% 7% 5%

* * *37 5 3 4 134% 4% 2% 6% 3%

* * *15 1 3 1 62% 1% 2% 1% 2%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

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3_4. How often do you do or feel the following things: - I'm confident I can differentiate between an opinion piece and

REGION

Top 2 Box (Net)

Always

Usually

Sometimes

Bottom 2 Box (Net)

Rarely

Never

Sigma


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$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

162 56 166 106 201 141 139 54968% 83% 60% 65% 74% 74% 73% 68%

BCDE* G G62 20 43 30 69 49 64 142

26% 30% 15% 18% 25% 26% 34% 18%AC AC* G G L99 36 124 76 133 92 75 407

42% 53% 45% 47% 49% 48% 39% 50%* K

61 11 88 54 51 43 36 22526% 16% 32% 33% 19% 23% 19% 28%

A * I I K16 1 21 2 18 7 15 377% 1% 8% 1% 7% 4% 8% 5%

* H H12 1 15 2 12 6 10 275% 1% 5% 1% 4% 3% 5% 3%

*5 - 6 - 6 1 6 9

2% - 2% - 2% * 3% 1%*

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%

a news article



A B C D



603 75 66 37 23760% 56% 58% 59% 62%

* * *177 13 15 7 8218% 10% 13% 11% 21%

* * * A426 62 51 30 15543% 46% 45% 49% 40%

* * *311 43 39 16 11531% 32% 35% 26% 30%

* F* *86 16 8 9 329% 12% 7% 15% 8%

* * *61 14 6 6 226% 10% 5% 10% 6%

* * *25 2 2 3 103% 1% 2% 5% 3%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

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3_5. How often do you do or feel the following things: - I read beyond the headline of a story for a more thorough unde

REGION

Top 2 Box (Net)

Always

Usually

Sometimes

Bottom 2 Box (Net)

Rarely

Never

Sigma


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$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

137 51 146 97 162 131 123 48057% 77% 53% 60% 60% 69% 65% 59%

ABCDE* G40 19 45 21 60 43 50 126

17% 28% 16% 13% 22% 22% 26% 16%ABC* H L

96 32 101 77 103 88 73 35440% 48% 37% 47% 38% 46% 38% 44%

*84 12 106 51 79 46 47 264

35% 19% 38% 32% 29% 24% 25% 33%F * J

19 3 24 14 29 14 21 668% 5% 9% 8% 11% 7% 11% 8%

*10 3 15 10 19 11 12 494% 5% 5% 6% 7% 6% 6% 6%

*8 - 9 3 10 3 9 16

4% - 3% 2% 4% 1% 5% 2%*

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%

erstanding of the topic in question



A B C D



410 41 37 18 15141% 30% 33% 30% 39%

* * *114 11 7 6 5211% 9% 7% 10% 14%

* * *296 29 30 12 9930% 22% 27% 20% 26%

* * *367 54 54 27 14537% 40% 48% 43% 38%

F* EF* F* F224 39 21 17 8922% 29% 19% 28% 23%

* * *174 29 16 12 7217% 22% 14% 19% 19%

* * *49 10 5 5 175% 7% 5% 9% 4%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

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3_6. How often do you do or feel the following things: - I seek out information on the historical context around present

REGION

Top 2 Box (Net)

Always

Usually

Sometimes

Bottom 2 Box (Net)

Rarely

Never

Sigma


X8A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

124 37 108 61 123 87 91 31952% 56% 39% 37% 45% 46% 48% 39%

ABCD ABCD*23 13 30 15 40 24 32 81

10% 20% 11% 9% 15% 13% 17% 10%BE* L

101 24 78 46 83 63 59 23742% 36% 28% 28% 31% 33% 31% 29%

ABCD *72 15 96 68 90 73 65 302

30% 22% 35% 42% 33% 38% 34% 37%*

43 15 72 33 57 31 34 19018% 22% 26% 21% 21% 16% 18% 23%

* J34 12 53 29 44 23 25 149

14% 17% 19% 18% 16% 12% 13% 18%*

9 3 19 4 13 8 9 414% 5% 7% 3% 5% 4% 5% 5%

*239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

t-day issues that dominate headlines



A B C D



518 66 56 30 193

52% 50% 50% 48% 50%* * *

564 78 42 34 220

56% 58% 37% 54% 57%B* * * B

591 84 60 36 234

59% 63% 53% 58% 61%* * *

687 110 74 41 245

69% 82% 66% 66% 64%BCDE* * *

603 75 66 37 237

60% 56% 58% 59% 62%* * *

410 41 37 18 151

41% 30% 33% 30% 39%* * *

Table of contents

3. How often do you do or feel the following things: - Top 2 Box Summary

REGION

I seek out multiple perspectives on major news stories

I'm confident in my ability to determine the accuracy of online content

I'm confident in my ability to recognize and consider bias in news media

I'm confident I can differentiate between an opinion piece and a news article

I read beyond the headline of a story for a more thorough understanding of the topic in question

I seek out information on the historical context around present-day issues that dominate headlines



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$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

128 45 127 75 149 110 107 410

54% 66% 46% 46% 55% 58% 57% 51%CD* G

142 48 141 95 154 122 102 462

60% 72% 51% 58% 57% 64% 54% 57%B BCD* G

129 49 142 86 171 131 127 465

54% 73% 52% 53% 63% 69% 67% 57%BE* G GH

162 56 166 106 201 141 139 549

68% 83% 60% 65% 74% 74% 73% 68%BCDE* G G

137 51 146 97 162 131 123 480

57% 77% 53% 60% 60% 69% 65% 59%ABCDE* G

124 37 108 61 123 87 91 319

52% 56% 39% 37% 45% 46% 48% 39%ABCD ABCD*



A B C D



137 22 11 9 60

14% 16% 10% 14% 16%* * *

84 9 10 10 27

8% 7% 9% 16% 7%* * DF*

54 4 7 8 22

5% 3% 6% 12% 6%* * AF*

52 6 5 4 20

5% 4% 5% 7% 5%* * *

86 16 8 9 32

9% 12% 7% 15% 8%* * *

224 39 21 17 89

22% 29% 19% 28% 23%* * *

Table of contents

3. How often do you do or feel the following things: - Bottom 2 Box Summary

REGION

I seek out multiple perspectives on major news stories

I'm confident in my ability to determine the accuracy of online content

I'm confident in my ability to recognize and consider bias in news media

I'm confident I can differentiate between an opinion piece and a news article

I read beyond the headline of a story for a more thorough understanding of the topic in question

I seek out information on the historical context around present-day issues that dominate headlines



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$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

30 6 47 25 33 19 28 109

13% 9% 17% 15% 12% 10% 15% 14%*

25 3 33 6 29 9 28 57

11% 4% 12% 4% 11% 5% 15% 7%* HJ H L

12 2 18 2 23 6 16 39

5% 3% 6% 1% 8% 3% 8% 5%* H HJ

16 1 21 2 18 7 15 37

7% 1% 8% 1% 7% 4% 8% 5%* H H

19 3 24 14 29 14 21 66

8% 5% 9% 8% 11% 7% 11% 8%*

43 15 72 33 57 31 34 190

18% 22% 26% 21% 21% 16% 18% 23%* J



A B C D



878 120 106 57 32688% 90% 93% 92% 85%

* * *355 61 42 26 12136% 45% 38% 42% 31%

DE* * *523 60 63 31 20452% 44% 56% 49% 53%

* * *122 14 7 5 6012% 10% 7% 8% 15%

* * *102 12 6 3 4910% 9% 6% 5% 13%

* * *20 2 1 2 112% 1% 1% 3% 3%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

4_1. To what extent do you agree or disagree with the following: - I am concerned about the accuracy of information th

REGION

Top 2 Box (Net)

Strongly agree

Somewhat agree

Bottom 2 Box (Net)

Somewhat disagree

Strongly disagree

Sigma


X11A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

209 61 237 144 245 168 170 70887% 91% 86% 89% 91% 88% 89% 87%

*73 31 91 57 100 62 73 282

31% 47% 33% 35% 37% 32% 38% 35%DE*

135 30 147 87 144 106 97 42657% 44% 53% 53% 53% 56% 51% 53%

*30 6 38 18 25 22 20 102

13% 9% 14% 11% 9% 12% 11% 13%*

26 5 26 15 25 20 16 8611% 8% 9% 9% 9% 11% 9% 11%

*4 1 12 3 * 2 4 16

2% 1% 5% 2% * 1% 2% 2%* I

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%

hat is circulated online



A B C D



607 74 55 34 22461% 56% 48% 55% 58%

* * *165 19 13 11 4717% 14% 12% 17% 12%

* * *442 55 41 23 17644% 41% 36% 38% 46%

* * * F393 60 58 28 16139% 44% 52% 45% 42%

E* E* E* E308 47 45 22 12331% 35% 40% 35% 32%

E* E* E* E84 13 13 6 388% 10% 12% 10% 10%

E* E* E* E1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

4_2. To what extent do you agree or disagree with the following: - Public concern about "fake news" is excessive

REGION

Top 2 Box (Net)

Strongly agree

Somewhat agree

Bottom 2 Box (Net)

Somewhat disagree

Strongly disagree

Sigma


X12A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

183 38 186 94 169 97 127 48077% 57% 68% 58% 63% 51% 67% 59%

ABCDF * J J55 21 46 21 53 35 44 121

23% 31% 17% 13% 20% 18% 23% 15%D ABD* L

128 17 140 73 116 62 83 35954% 26% 51% 45% 43% 33% 43% 44%BCF * J J56 29 90 69 101 93 63 330

23% 43% 32% 42% 37% 49% 33% 41%E* GI

49 22 73 50 82 71 44 26521% 33% 27% 31% 30% 37% 23% 33%

* K7 7 16 19 19 22 19 65

3% 10% 6% 12% 7% 12% 10% 8%E*

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%



A B C D



699 98 85 43 27170% 73% 76% 70% 70%

* * *164 29 19 8 5816% 22% 17% 14% 15%

* * *535 69 66 35 21254% 51% 59% 56% 55%

* * *301 36 28 19 11430% 27% 24% 30% 30%

* * *276 34 25 18 10028% 25% 22% 29% 26%

* * *24 2 3 1 142% 2% 2% 2% 4%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

4_3. To what extent do you agree or disagree with the following: - There is no such thing as objective media coverage, e

REGION

Top 2 Box (Net)

Strongly agree

Somewhat agree

Bottom 2 Box (Net)

Somewhat disagree

Strongly disagree

Sigma


X13A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

150 52 191 110 187 135 134 56663% 78% 69% 68% 69% 71% 70% 70%

E*36 14 46 15 49 37 48 116

15% 20% 17% 9% 18% 20% 25% 14%* H H L

114 39 145 95 138 98 86 44948% 58% 53% 58% 51% 51% 45% 55%

* K89 15 84 52 84 55 56 244

37% 22% 31% 32% 31% 29% 30% 30%F *

86 14 75 47 80 52 53 22436% 21% 27% 29% 30% 27% 28% 28%BD *4 * 9 6 3 3 4 21

2% 1% 3% 4% 1% 2% 2% 3%*

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%

every source has a bias



A B C D



938 129 111 59 35394% 96% 98% 95% 92%

* * *344 57 46 21 11834% 43% 41% 33% 31%

E* * *594 71 65 38 23559% 53% 57% 62% 61%

* * *62 5 2 3 326% 4% 2% 5% 8%

* * *54 4 2 3 265% 3% 2% 4% 7%

* * *8 1 - * 6

1% 1% - 1% 1%* * *

1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

4_4. To what extent do you agree or disagree with the following: - It is important to seek out media coverage from a wi

REGION

Top 2 Box (Net)

Strongly agree

Somewhat agree

Bottom 2 Box (Net)

Somewhat disagree

Strongly disagree

Sigma


X14A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

224 62 254 159 246 183 180 75894% 92% 92% 98% 91% 96% 95% 94%

* I71 30 92 46 83 84 72 272

30% 45% 33% 29% 31% 44% 38% 34%DE* HI

153 32 163 112 163 99 108 48664% 47% 59% 69% 60% 52% 57% 60%

F * J15 5 21 4 24 7 10 516% 8% 8% 2% 9% 4% 5% 6%

* H15 4 20 3 19 7 7 476% 6% 7% 2% 7% 4% 4% 6%

* H- 1 1 1 4 - 4 4- 1% * 1% 2% - 2% 1%

*239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

de range of sources



A B C D



772 97 82 51 30777% 72% 73% 82% 80%

* * *264 35 23 16 11626% 26% 20% 26% 30%

* * *508 62 59 35 19151% 46% 52% 57% 50%

* * *228 37 31 11 7823% 28% 27% 18% 20%

* * *177 25 23 9 6518% 19% 20% 14% 17%

* * *51 12 8 2 135% 9% 7% 4% 3%

D* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

4_5. To what extent do you agree or disagree with the following: - I trust traditional media sources (newspaper, radio, T

REGION

Top 2 Box (Net)

Strongly agree

Somewhat agree

Bottom 2 Box (Net)

Somewhat disagree

Strongly disagree

Sigma


X15A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

184 51 224 122 209 136 135 63777% 76% 81% 75% 78% 72% 71% 79%

*57 19 73 31 91 44 56 209

24% 28% 27% 19% 34% 23% 29% 26%* HJ

128 32 150 92 119 92 79 42853% 48% 55% 57% 44% 48% 42% 53%

* I K55 16 52 40 61 54 55 173

23% 24% 19% 25% 22% 28% 29% 21%*

44 12 42 27 42 47 36 14118% 19% 15% 17% 16% 25% 19% 17%

* GI11 4 10 13 18 7 19 315% 5% 4% 8% 7% 4% 10% 4%

* L239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

TV) more than I trust online sources



A B C D



859 118 106 54 31286% 88% 94% 87% 81%

* D* *323 54 50 17 11632% 40% 45% 27% 30%

E* CDE* *536 64 55 37 19654% 48% 49% 59% 51%

* * *141 16 7 8 7314% 12% 6% 13% 19%

* * * B115 11 7 6 5912% 8% 6% 10% 15%

* * *25 5 - 2 153% 4% - 4% 4%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

4_6. To what extent do you agree or disagree with the following: - Media literacy education should be a requirement fo

REGION

Top 2 Box (Net)

Strongly agree

Somewhat agree

Bottom 2 Box (Net)

Somewhat disagree

Strongly disagree

Sigma


X16A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

209 61 231 141 231 174 166 69388% 91% 84% 87% 86% 91% 87% 86%

*56 30 89 45 83 80 63 260

24% 44% 32% 28% 31% 42% 33% 32%DE* HI

153 31 142 96 148 94 103 43364% 47% 52% 59% 55% 49% 54% 54%

ABDF *30 6 44 21 39 17 24 117

12% 9% 16% 13% 14% 9% 13% 14%*

26 6 33 19 34 11 21 9411% 9% 12% 11% 13% 6% 11% 12%

* J3 - 11 2 4 6 3 23

1% - 4% 1% 2% 3% 1% 3%*

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%

or all students



A B C D



878 120 106 57 326

88% 90% 93% 92% 85%* * *

607 74 55 34 224

61% 56% 48% 55% 58%* * *

699 98 85 43 271

70% 73% 76% 70% 70%* * *

938 129 111 59 353

94% 96% 98% 95% 92%* * *

772 97 82 51 307

77% 72% 73% 82% 80%* * *

859 118 106 54 312

86% 88% 94% 87% 81%* D* *

Table of contents

4. To what extent do you agree or disagree with the following: - Top 2 Box Summary

REGION

I am concerned about the accuracy of information that is circulated online

Public concern about "fake news" is excessive

There is no such thing as objective media coverage, every source has a bias

It is important to seek out media coverage from a wide range of sources

I trust traditional media sources (newspaper, radio, TV) more than I trust online sources

Media literacy education should be a requirement for all students



X17A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

209 61 237 144 245 168 170 708

87% 91% 86% 89% 91% 88% 89% 87%*

183 38 186 94 169 97 127 480

77% 57% 68% 58% 63% 51% 67% 59%ABCDF * J J

150 52 191 110 187 135 134 566

63% 78% 69% 68% 69% 71% 70% 70%E*

224 62 254 159 246 183 180 758

94% 92% 92% 98% 91% 96% 95% 94%* I

184 51 224 122 209 136 135 637

77% 76% 81% 75% 78% 72% 71% 79%*

209 61 231 141 231 174 166 693

88% 91% 84% 87% 86% 91% 87% 86%*



A B C D



122 14 7 5 60

12% 10% 7% 8% 15%* * *

393 60 58 28 161

39% 44% 52% 45% 42%E* E* E* E

301 36 28 19 114

30% 27% 24% 30% 30%* * *

62 5 2 3 32

6% 4% 2% 5% 8%* * *

228 37 31 11 78

23% 28% 27% 18% 20%* * *

141 16 7 8 73

14% 12% 6% 13% 19%* * * B

Table of contents

4. To what extent do you agree or disagree with the following: - Bottom 2 Box Summary

REGION

I am concerned about the accuracy of information that is circulated online

Public concern about "fake news" is excessive

There is no such thing as objective media coverage, every source has a bias

It is important to seek out media coverage from a wide range of sources

I trust traditional media sources (newspaper, radio, TV) more than I trust online sources

Media literacy education should be a requirement for all students



X18A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

30 6 38 18 25 22 20 102

13% 9% 14% 11% 9% 12% 11% 13%*

56 29 90 69 101 93 63 330

23% 43% 32% 42% 37% 49% 33% 41%E* GI

89 15 84 52 84 55 56 244

37% 22% 31% 32% 31% 29% 30% 30%F *

15 5 21 4 24 7 10 51

6% 8% 8% 2% 9% 4% 5% 6%* H

55 16 52 40 61 54 55 173

23% 24% 19% 25% 22% 28% 29% 21%*

30 6 44 21 39 17 24 117

12% 9% 16% 13% 14% 9% 13% 14%*



A B C D



258 26 23 14 10426% 20% 21% 23% 27%

* * *742 108 90 48 28174% 80% 79% 77% 73%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

5_1. Please answer yes or no to the following questions about online content - content examples include memes, news checking if the facts it presented were true.

REGION

Yes

No

Sigma


X19A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

68 21 68 45 79 50 67 19129% 32% 25% 28% 29% 26% 35% 24%

* L171 46 208 117 191 140 123 61971% 68% 75% 72% 71% 74% 65% 76%

* K239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

stories, infographics, etc. - I have shared an image (meme, infographic, etc) on social media without



A B C D



381 46 43 23 15238% 34% 38% 38% 40%

* * *619 88 70 39 23362% 66% 62% 62% 60%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

5_2. Please answer yes or no to the following questions about online content - content examples include memes, news later found out it was at least partly false.

REGION

Yes

No

Sigma


X20A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

87 29 84 68 126 70 94 28636% 43% 30% 42% 46% 37% 50% 35%

* G L152 38 192 94 145 120 96 52364% 57% 70% 58% 54% 63% 50% 65%

* I K239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

stories, infographics, etc. - I have read and/or shared content online that I believed to be true and



A B C D



299 37 28 18 11230% 27% 24% 30% 29%

* * *701 97 85 44 27370% 73% 76% 70% 71%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

5_3. Please answer yes or no to the following questions about online content - content examples include memes, news found out it was satire or a joke.

REGION

Yes

No

Sigma


X21A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

78 26 85 44 97 50 80 21933% 38% 31% 27% 36% 26% 42% 27%

* L161 41 190 118 173 140 110 59167% 62% 69% 73% 64% 74% 58% 73%

* K239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

stories, infographics, etc. - I have read and/or shared content online thinking it was true and later



A B C D



329 38 36 18 12933% 29% 32% 29% 33%

* * *671 96 77 44 25667% 71% 68% 71% 67%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

5_4. Please answer yes or no to the following questions about online content - content examples include memes, news found out it was outdated.

REGION

Yes

No

Sigma


X22A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

79 28 92 58 93 65 80 24933% 42% 34% 35% 35% 34% 42% 31%

* L160 39 183 105 177 126 110 56167% 58% 66% 65% 65% 66% 58% 69%

* K239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

stories, infographics, etc. - I have read and/or shared content online thinking it was current and later



A B C D



449 59 59 23 16245% 44% 52% 37% 42%

* * *551 75 54 39 22355% 56% 48% 63% 58%

* * F* F1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

5_5. Please answer yes or no to the following questions about online content - content examples include memes, news false information.

REGION

Yes

No

Sigma


X23A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

104 41 113 68 122 104 106 34344% 61% 41% 42% 45% 55% 56% 42%

CDE* GH L135 26 163 94 148 86 84 46756% 39% 59% 58% 55% 45% 44% 58%

F * J J K239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

stories, infographics, etc. - I have corrected someone else who shared content online that contained



A B C D



303 27 31 19 12130% 20% 28% 30% 31%

* * *697 107 82 43 26470% 80% 72% 70% 69%

F* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

5_6. Please answer yes or no to the following questions about online content - content examples include memes, news

REGION

Yes

No

Sigma


X24A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

76 30 94 43 81 62 87 21632% 44% 34% 27% 30% 32% 46% 27%

A* L163 37 181 119 189 128 103 59468% 56% 66% 73% 70% 68% 54% 73%

* K239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

stories, infographics, etc. - The majority of my news consumption is through social media sites.



A B C D



558 69 60 29 23056% 51% 53% 47% 60%

* * *258 26 23 14 104

26% 20% 21% 23% 27%* * *

381 46 43 23 152

38% 34% 38% 38% 40%* * *

299 37 28 18 112

30% 27% 24% 30% 29%* * *

329 38 36 18 129

33% 29% 32% 29% 33%* * *

449 59 59 23 162

45% 44% 52% 37% 42%* * *

303 27 31 19 121

30% 20% 28% 30% 31%* * *

5. Please answer yes or no to the following questions about online content - content examples include memes, news sto

REGION

Yes (Net - 5_1 to 5_4)

I have shared an image (meme, infographic, etc) on social media without checking if the facts it presented were true.

I have read and/or shared content online that I believed to be true and later found out it was at least partly false.

I have read and/or shared content online thinking it was true and later found out it was satire or a joke.

I have read and/or shared content online thinking it was current and later found out it was outdated.

I have corrected someone else who shared content online that contained false information.

The majority of my news consumption is through social media sites.

Statistics: Overlap formulae used- Column Proportions: Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L Minimum Base: 30 (**), Small Base: 100 (*)- Column Means: Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L

X25A0T

Table of contents

Minimum Base: 30 (**), Small Base: 100 (*)


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

127 43 149 97 164 106 129 42953% 63% 54% 60% 61% 56% 68% 53%

* L68 21 68 45 79 50 67 191

29% 32% 25% 28% 29% 26% 35% 24%* L

87 29 84 68 126 70 94 286

36% 43% 30% 42% 46% 37% 50% 35%* G L

78 26 85 44 97 50 80 219

33% 38% 31% 27% 36% 26% 42% 27%* L

79 28 92 58 93 65 80 249

33% 42% 34% 35% 35% 34% 42% 31%* L

104 41 113 68 122 104 106 343

44% 61% 41% 42% 45% 55% 56% 42%CDE* GH L

76 30 94 43 81 62 87 216

32% 44% 34% 27% 30% 32% 46% 27%A* L

ories, infographics, etc. - Yes Summary



A B C D



742 108 90 48 281

74% 80% 79% 77% 73%* * *

619 88 70 39 233

62% 66% 62% 62% 60%* * *

701 97 85 44 273

70% 73% 76% 70% 71%* * *

671 96 77 44 256

67% 71% 68% 71% 67%* * *

551 75 54 39 223

55% 56% 48% 63% 58%* * F* F

697 107 82 43 264

70% 80% 72% 70% 69%F* * *

Table of contents

5. Please answer yes or no to the following questions about online content - content examples include memes, news sto

REGION

I have shared an image (meme, infographic, etc) on social media without checking if the facts it presented were true.

I have read and/or shared content online that I believed to be true and later found out it was at least partly false.

I have read and/or shared content online thinking it was true and later found out it was satire or a joke.

I have read and/or shared content online thinking it was current and later found out it was outdated.

I have corrected someone else who shared content online that contained false information.

The majority of my news consumption is through social media sites.



X26A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

171 46 208 117 191 140 123 619

71% 68% 75% 72% 71% 74% 65% 76%* K

152 38 192 94 145 120 96 523

64% 57% 70% 58% 54% 63% 50% 65%* I K

161 41 190 118 173 140 110 591

67% 62% 69% 73% 64% 74% 58% 73%* K

160 39 183 105 177 126 110 561

67% 58% 66% 65% 65% 66% 58% 69%* K

135 26 163 94 148 86 84 467

56% 39% 59% 58% 55% 45% 44% 58%F * J J K

163 37 181 119 189 128 103 594

68% 56% 66% 73% 70% 68% 54% 73%* K

ories, infographics, etc. - No Summary



A B C D



387 39 50 24 15439% 29% 44% 39% 40%

* * *195 16 17 7 7419% 12% 15% 11% 19%

* * *418 78 46 31 15742% 58% 41% 49% 41%

BDEF* * E*1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

6_1. Can you determine whether each of the following is a statement of opinion or of fact? - Electing Wilfrid Laurier pro

REGION

Opinion

Fact

I don't know

Sigma

Statistics: Overlap formulae used


- Column Proportions: Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L Minimum Base: 30 (**), Small Base: 100 (*)- Column Means: Columns Tested (5%): A/B/C/D/E/F,G/H/I/J,K/L

X27A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

97 23 84 66 115 90 98 28940% 34% 30% 40% 42% 47% 52% 36%

* G G L59 22 55 34 59 34 34 161

25% 32% 20% 21% 22% 18% 18% 20%AC ABCD*83 23 137 63 96 66 58 360

35% 34% 50% 39% 36% 35% 30% 44%* IJ K

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%

oved Canadians had embraced the idea of Canada as a bilingual nation



A B C D



82 6 11 3 348% 5% 10% 5% 9%

* * *580 69 59 34 25058% 51% 52% 55% 65%

* * * AE338 59 43 25 10134% 44% 38% 40% 26%

DF* * D*1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

6_2. Can you determine whether each of the following is a statement of opinion or of fact? - Entrepreneur Viola Desmo

REGION

Opinion

Fact

I don't know

Sigma




X28A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

25 2 28 7 32 13 31 5111% 3% 10% 4% 12% 7% 16% 6%

* H L120 48 128 104 177 122 106 47450% 71% 47% 64% 66% 64% 56% 58%

ABE* G G G93 17 119 51 61 55 53 285

39% 25% 43% 32% 23% 29% 28% 35%D * IJ

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%

ond is on the Canadian $10 bill



A B C D



158 27 18 10 4116% 20% 16% 16% 11%

D* * *381 44 50 20 17638% 33% 44% 32% 46%

* E* * AE461 64 45 33 16846% 48% 40% 53% 44%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

6_3. Can you determine whether each of the following is a statement of opinion or of fact? - Hawaiian pizza was invent

REGION

Opinion

Fact

I don't know

Sigma




X29A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

53 10 51 15 55 24 37 12122% 14% 19% 9% 20% 12% 19% 15%

D * H H62 29 88 60 112 92 77 304

26% 44% 32% 37% 41% 48% 40% 38%E* G

123 28 137 87 103 75 77 38552% 42% 50% 54% 38% 39% 40% 47%

* I IJ239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

ed in Canada



A B C D



846 119 97 51 34385% 89% 86% 83% 89%

E* * * E95 8 7 2 28

10% 6% 6% 4% 7%* * *

59 7 9 8 146% 5% 8% 14% 4%

* * DF*1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

6_4. Can you determine whether each of the following is a statement of opinion or of fact? - Pizza should never include

REGION

Opinion

Fact

I don't know

Sigma




X30A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

178 58 220 142 224 170 155 69174% 87% 80% 87% 83% 89% 82% 85%

* G43 7 36 9 27 16 23 72

18% 10% 13% 6% 10% 8% 12% 9%ABCD *

18 2 19 11 19 5 12 478% 3% 7% 7% 7% 2% 6% 6%

*239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

e pineapple as a topping



A B C D



408 50 54 28 16041% 37% 48% 46% 42%

* * *333 52 34 22 12033% 39% 30% 35% 31%

* * *260 32 25 12 10626% 24% 22% 19% 27%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

6_5. Can you determine whether each of the following is a statement of opinion or of fact? - The Battle of Vimy Ridge w

REGION

Opinion

Fact

I don't know

Sigma




X31A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

82 33 97 69 103 104 95 31234% 50% 35% 42% 38% 55% 50% 39%

E* GHI L82 23 90 46 121 52 58 275

34% 35% 33% 28% 45% 27% 31% 34%* GHJ

75 10 89 48 47 34 37 22331% 16% 32% 30% 17% 18% 19% 28%

F * IJ IJ239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

was the most important moment in Canadian history



A B C D



101 13 10 9 2710% 10% 9% 14% 7%

* * *539 57 52 27 22954% 43% 46% 44% 60%

* * * AC360 64 51 26 12836% 48% 45% 42% 33%

DE* E* E*1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

6_6. Can you determine whether each of the following is a statement of opinion or of fact? - The Montreal Canadiens h

REGION

Opinion

Fact

I don't know

Sigma




X32A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

38 5 36 8 33 14 26 7516% 7% 13% 5% 12% 7% 14% 9%

D * H H139 35 119 88 155 127 111 42958% 52% 43% 54% 57% 67% 58% 53%

A * G GH63 28 121 66 82 50 54 306

26% 41% 44% 41% 30% 26% 28% 38%E* IJ J K

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%

ave won more Stanley Cups than any other team in the NHL



A B C D



387 39 50 24 154

39% 29% 44% 39% 40%* * *

82 6 11 3 34

8% 5% 10% 5% 9%* * *

158 27 18 10 4116% 20% 16% 16% 11%

D* * *846 119 97 51 343

85% 89% 86% 83% 89%E* * * E

408 50 54 28 160

41% 37% 48% 46% 42%* * *

101 13 10 9 27

10% 10% 9% 14% 7%* * *

Table of contents

6. Can you determine whether each of the following is a statement of opinion or of fact? - Opinion Summary

REGION

Electing Wilfrid Laurier proved Canadians had embraced the idea of Canada as a bilingual nation

Entrepreneur Viola Desmond is on the Canadian $10 bill

Hawaiian pizza was invented in Canada

Pizza should never include pineapple as a topping

The Battle of Vimy Ridge was the most important moment in Canadian history

The Montreal Canadiens have won more Stanley Cups than any other team in the NHL



X33A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

97 23 84 66 115 90 98 289

40% 34% 30% 40% 42% 47% 52% 36%* G G L

25 2 28 7 32 13 31 51

11% 3% 10% 4% 12% 7% 16% 6%* H L

53 10 51 15 55 24 37 12122% 14% 19% 9% 20% 12% 19% 15%

D * H H178 58 220 142 224 170 155 691

74% 87% 80% 87% 83% 89% 82% 85%* G

82 33 97 69 103 104 95 312

34% 50% 35% 42% 38% 55% 50% 39%E* GHI L

38 5 36 8 33 14 26 75

16% 7% 13% 5% 12% 7% 14% 9%D * H H



A B C D



195 16 17 7 74

19% 12% 15% 11% 19%* * *

580 69 59 34 250

58% 51% 52% 55% 65%* * * AE

381 44 50 20 17638% 33% 44% 32% 46%

* E* * AE95 8 7 2 28

10% 6% 6% 4% 7%* * *

333 52 34 22 120

33% 39% 30% 35% 31%* * *

539 57 52 27 229

54% 43% 46% 44% 60%* * * AC

Table of contents

6. Can you determine whether each of the following is a statement of opinion or of fact? - Fact Summary

REGION









X34A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

59 22 55 34 59 34 34 161

25% 32% 20% 21% 22% 18% 18% 20%AC ABCD*120 48 128 104 177 122 106 474

50% 71% 47% 64% 66% 64% 56% 58%ABE* G G G

62 29 88 60 112 92 77 30426% 44% 32% 37% 41% 48% 40% 38%

E* G43 7 36 9 27 16 23 72

18% 10% 13% 6% 10% 8% 12% 9%ABCD *

82 23 90 46 121 52 58 275

34% 35% 33% 28% 45% 27% 31% 34%* GHJ

139 35 119 88 155 127 111 429

58% 52% 43% 54% 57% 67% 58% 53%A * G GH



A B C D



418 78 46 31 157

42% 58% 41% 49% 41%BDEF* * E*

338 59 43 25 101

34% 44% 38% 40% 26%DF* * D*

461 64 45 33 16846% 48% 40% 53% 44%

* * *59 7 9 8 14

6% 5% 8% 14% 4%* * DF*

260 32 25 12 106

26% 24% 22% 19% 27%* * *

360 64 51 26 128

36% 48% 45% 42% 33%DE* E* E*

Table of contents

6. Can you determine whether each of the following is a statement of opinion or of fact? - I don't know Summary

REGION









X35A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

83 23 137 63 96 66 58 360

35% 34% 50% 39% 36% 35% 30% 44%* IJ K

93 17 119 51 61 55 53 285

39% 25% 43% 32% 23% 29% 28% 35%D * IJ

123 28 137 87 103 75 77 38552% 42% 50% 54% 38% 39% 40% 47%

* I IJ18 2 19 11 19 5 12 47

8% 3% 7% 7% 7% 2% 6% 6%*

75 10 89 48 47 34 37 223

31% 16% 32% 30% 17% 18% 19% 28%F * IJ IJ

63 28 121 66 82 50 54 306

26% 41% 44% 41% 30% 26% 28% 38%E* IJ J K



A B C D



946 128 106 58 37995% 95% 94% 94% 98%

* * * BCE387 39 50 24 154

39% 29% 44% 39% 40%* * *

580 69 59 34 250

58% 51% 52% 55% 65%* * * AE

381 44 50 20 176

38% 33% 44% 32% 46%* E* * AE

846 119 97 51 343

85% 89% 86% 83% 89%E* * * E

408 50 54 28 160

41% 37% 48% 46% 42%* * *

539 57 52 27 229

54% 43% 46% 44% 60%* * * AC

Table of contents

6_Spl1. Can you determine whether each of the following is a statement of opinion or of fact? - Correct % Summary

REGION

Correct (Net)








X36A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

210 65 249 155 260 186 183 76388% 97% 90% 95% 96% 98% 96% 94%

* G G97 23 84 66 115 90 98 289

40% 34% 30% 40% 42% 47% 52% 36%* G G L

120 48 128 104 177 122 106 474

50% 71% 47% 64% 66% 64% 56% 58%ABE* G G G

62 29 88 60 112 92 77 304

26% 44% 32% 37% 41% 48% 40% 38%E* G

178 58 220 142 224 170 155 691

74% 87% 80% 87% 83% 89% 82% 85%* G

82 33 97 69 103 104 95 312

34% 50% 35% 42% 38% 55% 50% 39%E* GHI L

139 35 119 88 155 127 111 429

58% 52% 43% 54% 57% 67% 58% 53%A * G GH



A B C D



54 6 7 4 65% 5% 6% 6% 2%

* D* D*946 128 106 58 37995% 95% 94% 94% 98%

* * * BCE946 128 106 58 37995% 95% 94% 94% 98%

* * * BCE143 25 16 9 5214% 19% 14% 14% 13%

* * *803 102 90 50 32780% 76% 79% 80% 85%

* * * E176 33 14 15 5918% 24% 12% 25% 15%

* * *627 70 76 34 26863% 52% 67% 55% 70%

* * * ACE222 30 29 13 9022% 23% 26% 20% 23%

* * *405 40 47 22 17741% 30% 41% 35% 46%

* * * A170 15 20 8 6817% 11% 17% 13% 18%

* * *235 25 27 13 109

24% 18% 24% 22% 28%* * *

111 12 10 6 5711% 9% 8% 10% 15%

6_Spl2. Can you determine whether each of the following is a statement of opinion or of fact? - No. of Correct Response

REGION

0/6

Correct (Net)

1 or more correct (Subnet)

1/6


2/6


3/6



X37A0T

* * *125 13 18 7 5212% 10% 16% 12% 14%

* * *

Table of contents

Statistics:




$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

29 2 27 8 10 4 7 4712% 3% 10% 5% 4% 2% 4% 6%

D * IJ210 65 249 155 260 186 183 76388% 97% 90% 95% 96% 98% 96% 94%

* G G210 65 249 155 260 186 183 76388% 97% 90% 95% 96% 98% 96% 94%

* G G35 7 60 22 24 17 23 121

15% 10% 22% 14% 9% 9% 12% 15%* IJ

175 59 189 133 236 170 160 64373% 87% 69% 82% 87% 89% 84% 79%

E* G G G45 10 52 21 50 28 29 146

19% 15% 19% 13% 19% 15% 16% 18%*

131 49 137 111 185 141 130 49755% 73% 50% 69% 69% 74% 69% 61%

AE* G G G44 16 54 34 70 43 37 185

18% 24% 20% 21% 26% 23% 19% 23%*

87 33 83 78 115 98 94 31236% 49% 30% 48% 43% 51% 49% 38%

A* G G G L39 20 34 45 49 29 42 129

16% 30% 12% 28% 18% 15% 22% 16%ACDE* GJ

48 13 49 33 66 69 52 183

20% 19% 18% 20% 24% 36% 27% 23%* GHI

22 4 21 14 41 28 29 829% 6% 8% 8% 15% 15% 15% 10%

e


* G26 8 28 19 24 41 23 102

11% 13% 10% 12% 9% 22% 12% 13%* GHI


A B C D



489 60 35 28 20749% 45% 31% 46% 54%

* * * B511 74 78 34 17851% 55% 69% 54% 46%

* DEF* *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

GENDER

REGION

Male

Female

Sigma


X38A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

123 35 125 76 150 99 104 38551% 52% 45% 47% 56% 52% 55% 48%

B B*116 32 150 86 120 91 86 42549% 48% 55% 53% 44% 48% 45% 52%

*239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%



A B C D



281 22 20 22 12928% 16% 18% 35% 33%

* * AB* ABE97 7 7 8 54

10% 5% 7% 13% 14%* * * AE

184 15 13 14 7418% 11% 11% 22% 19%

* * *346 33 46 17 12735% 25% 41% 27% 33%

* A* *142 19 16 8 5314% 14% 14% 13% 14%

* * *204 14 30 9 7420% 11% 27% 15% 19%

* A* *373 80 47 23 12937% 59% 41% 38% 34%

BCDEF* F* F* F199 47 29 13 5920% 35% 26% 20% 15%

DEF* F* *174 33 18 11 7017% 24% 16% 18% 18%

F* * * F1000 134 113 62 385100% 100% 100% 100% 100%

47.6 54.1 50.4 46.3 45.8CDEF* DF* F* F

16.29 15.71 14.8 17.05 17.05

0.52 1.43 1.47 1.76 0.9

AGE

REGION

18-34 (Net)

18-24

25-34

35-54 (Net)

35-44

45-54

55+ (Net)

55-64

65+

Sigma

Summary

Mean

STD. DEV.

STD ERR

X39A0T

49 59 52 47.33 46

Table of contents

STD. ERR.

Median

Statistics:




$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

54 35 76 47 79 53 83 19823% 52% 28% 29% 29% 28% 44% 24%

ABDE* L17 4 28 22 25 15 20 777% 5% 10% 14% 9% 8% 10% 9%

*37 32 48 24 54 38 63 121

16% 47% 17% 15% 20% 20% 33% 15%ABCDE* L

102 21 75 54 107 77 95 25143% 31% 27% 33% 40% 41% 50% 31%AC * G G L40 7 28 17 59 28 54 88

17% 10% 10% 11% 22% 15% 29% 11%* GH L

62 14 48 37 49 49 40 16426% 21% 17% 23% 18% 26% 21% 20%

A *83 11 124 62 84 61 13 360

35% 17% 45% 38% 31% 32% 7% 44%F * IJ K

45 7 65 27 48 41 8 19119% 10% 23% 17% 18% 21% 4% 24%

* K39 5 59 34 36 20 5 170

16% 7% 22% 21% 13% 10% 2% 21%* J J K

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%

47.9 40.2 49 47.9 45.7 46.7 38.2 49.8F * K

15.02 14.03 17.17 16.95 15.63 14.48 11.29 16.5

0.98 1.48 1.16 1.33 0.92 0.96 0.77 0.59


50 34 52 50 44 48 37 52.4


A B C D


Base: All Respondents (wtd) 1000 134 113 62 385 5 - - - 5

1% - - - 1%* * *

141 16 10 10 5514% 12% 9% 16% 14%

* * *276 39 32 23 10328% 29% 28% 37% 27%

* * *72 11 12 4 237% 8% 10% 6% 6%

* * *191 23 24 9 78

19% 17% 22% 15% 20%* * *

73 12 7 5 247% 9% 6% 9% 6%

* * *165 29 23 8 6116% 21% 21% 13% 16%

E* * *78 5 5 3 378% 3% 4% 4% 10%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

146 16 10 10 6015% 12% 9% 16% 16%

* * *276 39 32 23 10328% 29% 28% 37% 27%

* * *335 46 43 18 125

EDUCATION

REGION

Primary School or less

Some high school

Graduated high school

Some college / CEGEP / Trade School

Graduated from college / CEGEP / Trade School

Some university, but did not finish

University undergraduate degree

University graduate degree

Sigma

Summary

<HS

HS

X40A0T

34% 34% 38% 30% 32%* * *

243 33 29 11 9724% 25% 25% 17% 25%

* * *

Table of contents

Post Sec

Univ Grad





$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810 - - 5 - - - - 5- - 2% - - - - 1%

*42 8 58 15 36 11 26 115

18% 12% 21% 9% 13% 6% 13% 14%* HJ J

65 14 105 50 55 38 31 24527% 21% 38% 31% 20% 20% 16% 30%

* IJ IJ K16 6 20 19 15 12 11 607% 8% 7% 12% 6% 6% 6% 7%

*43 13 34 40 66 35 37 154

18% 20% 12% 25% 24% 18% 20% 19%* G G

22 3 15 15 23 14 6 679% 5% 6% 9% 8% 7% 3% 8%

*27 17 24 19 50 53 44 121

11% 26% 9% 11% 18% 28% 23% 15%E* G GHI L

24 5 14 5 25 28 35 4310% 8% 5% 3% 9% 15% 19% 5%

* GH L239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

42 8 63 15 36 11 26 12018% 12% 23% 9% 13% 6% 13% 15%

* HIJ J65 14 105 50 55 38 31 245

27% 21% 38% 31% 20% 20% 16% 30%* IJ IJ K

81 22 70 74 104 61 55 280


34% 33% 25% 45% 39% 32% 29% 35%* GJ G

51 23 38 24 75 81 79 16421% 34% 14% 15% 28% 43% 42% 20%

C* GH GHI L


A B C D



134 134 - - -13% 100% - - -

BCDEF* * *113 - 113 - -11% - 100% - -

* ACDEF* *62 - - 62 -6% - - 100% -

* * ABDEF*385 - - - 38539% - - - 100%

* * * ABCEF239 - - - -24% - - - -

* * *67 - - - -7% - - - -

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

REGION

REGION

BC

AB

SK/MB

Ontario

Quebec

Atlantic Canada

Sigma


X41A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810 - - 45 16 27 29 19 115- - 16% 10% 10% 15% 10% 14%

*- - 23 17 31 28 24 89- - 8% 11% 12% 15% 13% 11%

*- - 15 11 22 6 10 52- - 6% 7% 8% 3% 5% 6%

*- - 90 60 104 87 71 314- - 33% 37% 38% 46% 37% 39%

* G239 - 78 44 68 30 50 189

100% - 28% 27% 25% 16% 26% 23%ABCDF * J J J

- 67 24 13 17 10 17 50- 100% 9% 8% 6% 5% 9% 6%

ABCDE*239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%



A B C D



145 15 12 8 5515% 11% 11% 13% 14%

* * *253 43 20 14 8625% 32% 18% 23% 22%

B* * *310 30 40 26 11231% 23% 36% 43% 29%

* * AD*146 23 21 5 6615% 17% 19% 8% 17%

* E* * E44 6 7 1 214% 5% 6% 2% 6%

* * *102 17 12 7 4410% 12% 11% 11% 12%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

340 50 31 20 11434% 37% 28% 32% 30%

* * *558 67 69 35 22756% 50% 61% 56% 59%

* * *276 45 23 15 9028% 34% 21% 25% 23%

* * *162 16 17 11 6016% 12% 15% 18% 15%

* * *270 27 31 22 10427% 20% 28% 36% 27%

INCOME

REGION

<$25K

$25K - <$55K

$55K - <$100K

$100K - <$150K

$150K+

Prefer not to answer

Sigma

Summary

Under $50K

$50K+

Under $40K

$40K to less than $60K

$60K to less than $100K

X42A0T

* * A*190 29 28 6 8719% 22% 25% 10% 23%

* CE* * CE70.1 69.3 81.1 63.5 76.1

* EF* * E47.75 48.52 51.78 34.81 51.24

1.59 4.48 5.16 4.69 2.78

Table of contents

$100K or more

Mean (,000)

STD. DEV.

STD. ERR.



$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

45 10 145 - - - 6 13919% 15% 53% - - - 3% 17%

* HIJ K66 24 130 123 - - 37 216

27% 36% 47% 76% - - 19% 27%BD* IJ GIJ

81 20 - 39 270 - 77 23334% 30% - 24% 100% - 41% 29%

* GJ GHJ L22 9 - - - 146 42 1049% 14% - - - 77% 22% 13%

* GHI L8 1 - - - 44 16 29

3% 1% - - - 23% 8% 4%* GHI L

19 3 - - - - 13 898% 4% - - - - 7% 11%

*239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%

95 30 276 65 - - 33 30740% 45% 100% 40% - - 17% 38%

D BD* HIJ IJ K126 34 - 98 270 190 144 41453% 51% - 60% 100% 100% 76% 51%

* G GH GH L78 24 276 - - - 26 250

33% 35% 100% - - - 14% 31%D * HIJ K44 13 - 162 - - 26 137

19% 20% - 100% - - 13% 17%* GIJ

68 17 - - 270 - 68 20228% 26% - - 100% - 36% 25%


* GHJ L30 10 - - - 190 58 133

12% 15% - - - 100% 30% 16%* GHI L

60.7 61.1 23.8 50.8 78.8 141.5 86.3 66.2* G GH GHI L

41.57 43.08 10.2 5.19 11.46 42.09 44.71 47.67

2.8 5.37 0.61 0.41 0.7 3.05 3.36 1.78


A B C D



190 19 24 10 7119% 14% 21% 16% 18%

* * *810 115 89 52 31481% 86% 79% 84% 82%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

HOUSEHOLD COMPOSITION

REGION

Kids

No Kids

Sigma


X43A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

50 17 26 26 68 58 190 -21% 25% 9% 16% 25% 30% 100% -

* G GH L189 50 250 137 202 133 - 81079% 75% 91% 84% 75% 70% - 100%

* IJ J K239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%



A B C D



232 28 28 18 8323% 21% 25% 28% 22%

* * *414 68 43 29 14241% 51% 38% 46% 37%

D* * *196 21 23 10 7920% 15% 20% 16% 20%

* * *101 10 12 3 5210% 7% 11% 5% 13%

* * *36 3 6 * 174% 3% 5% 1% 4%

* * *15 3 1 1 101% 2% 1% 2% 2%

* * E*6 1 - 1 2

1% 1% - 2% 1%* * *

1 - - - 1* - - - *

* * *1000 134 113 62 385100% 100% 100% 100% 100%

HHCMP1. How many people are living or staying at your current address?

REGION

1

2

3

4

5

6

7

12+

Sigma




X44A0T

Table of contents


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

60 15 144 26 40 11 - 23225% 22% 52% 16% 15% 6% - 29%

* HIJ J J K99 34 79 88 121 81 16 397

41% 51% 29% 54% 45% 43% 8% 49%* G G G K

53 11 29 31 69 46 88 10822% 16% 11% 19% 26% 24% 46% 13%

* G G L17 7 11 10 28 37 48 537% 10% 4% 6% 10% 19% 25% 7%

* G GHI L9 * 6 - 9 12 27 9

4% 1% 2% - 3% 6% 14% 1%* H L

- - 6 5 1 4 7 8- - 2% 3% * 2% 4% 1%

* L1 - 1 3 2 - 4 1

1% - * 2% 1% - 2% ** L

- - - - - - - 1- - - - - - - *

*239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%



A B C D



450 46 56 26 17145% 35% 50% 41% 44%

* * *106 12 18 6 4911% 9% 16% 10% 13%

* E* *57 9 6 5 226% 6% 6% 8% 6%

* * *39 2 1 1 244% 2% 1% 2% 6%

* * *57 10 4 5 15

6% 8% 4% 8% 4%* * *

45 3 4 2 145% 2% 4% 3% 4%

* * *200 47 20 14 6420% 35% 18% 22% 17%

BDEF* * *32 5 3 2 133% 4% 2% 3% 3%

* * *15 - - 1 131% - - 2% 3%

* * E* E1000 134 113 62 385100% 100% 100% 100% 100%

EMPLOYMENT STATUS

REGION

Employed full-time

Employed part-time

Self employed

Unemployed but looking for a job

Unemployed and not looking for a job/Long-term sick or disabled

Full-time parent, homemaker

Retired

Student/Pupil


Sigma


X45A0T

Table of contents


- Column Means:


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

110 40 58 71 165 130 133 31746% 60% 21% 44% 61% 68% 70% 39%

ACD* G GH GH L17 4 34 19 31 11 27 787% 6% 12% 12% 11% 6% 14% 10%

*13 2 14 10 18 8 5 515% 3% 5% 6% 7% 4% 3% 6%

*9 1 29 2 2 4 1 38

4% 2% 10% 1% 1% 2% * 5%* HIJ K

18 5 42 2 5 4 1 56

7% 8% 15% 1% 2% 2% 1% 7%* HIJ K

17 4 13 13 3 5 14 317% 7% 5% 8% 1% 2% 7% 4%

* IJ50 6 74 35 44 22 7 194

21% 9% 27% 22% 16% 12% 4% 24%* IJ J K

6 4 12 3 2 7 2 292% 6% 4% 2% 1% 4% 1% 4%

* I I- - - 7 1 - - 15- - - 4% * - - 2%

* GIJ239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%



A B C D



300 26 30 20 13930% 19% 27% 32% 36%

* * * A125 15 6 6 3612% 11% 5% 9% 9%

* * *452 78 56 28 16745% 58% 50% 45% 43%

DE* * *30 3 4 2 123% 3% 4% 3% 3%

* * *94 12 16 7 329% 9% 14% 12% 8%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

USMAR2. What is your marital status?

REGION

Single, never married

Living with partner

Married

Widowed

Divorced or separated

Sigma



X46A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

68 17 117 57 63 35 24 27628% 26% 43% 35% 23% 18% 12% 34%

* IJ IJ K51 11 26 22 43 29 22 103

21% 17% 9% 14% 16% 15% 11% 13%BCD B*88 35 68 66 141 117 133 318

37% 52% 25% 41% 52% 62% 70% 39%E* G G GH L

9 - 14 5 7 2 3 274% - 5% 3% 3% 1% 1% 3%

*24 3 51 12 16 7 9 86

10% 5% 18% 7% 6% 4% 5% 11%* HIJ K

239 67 276 162 270 190 190 810100% 100% 100% 100% 100% 100% 100% 100%



A B C D



535 61 60 32 20054% 45% 53% 51% 52%

* * *200 28 29 13 6820% 21% 25% 22% 18%

* * *191 33 11 14 8319% 25% 10% 23% 22%

B* * B* B53 12 9 2 215% 9% 8% 3% 5%

* * *21 - 4 1 142% - 3% 1% 4%

* * *1000 134 113 62 385100% 100% 100% 100% 100%

Table of contents

PGS01. How much of your household's grocery shopping do you, yourself, do?

REGION

All of it

Almost all of it

About half of it

Less than half of it

None

Sigma



X47A0T


$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

137 45 216 76 137 71 102 43357% 67% 78% 47% 51% 37% 54% 53%

AD* HIJ J51 11 21 37 74 51 52 148

21% 16% 8% 23% 27% 27% 28% 18%* G G G L

41 9 37 33 50 44 26 16517% 13% 13% 21% 18% 23% 14% 20%

* G7 2 1 10 10 15 7 46

3% 3% 1% 6% 4% 8% 4% 6%* G G

2 1 - 7 - 9 3 181% 1% - 4% - 5% 1% 2%

* GI GI239 67 276 162 270 190 190 810

100% 100% 100% 100% 100% 100% 100% 100%



A B C D



470 29 52 25 15347% 22% 46% 41% 40%

* A* A* A15 3 4 3 12% 2% 3% 5% *

* D* DE*456 29 50 24 15146% 22% 44% 39% 39%

* A* A* A15 - 2 * 61% - 2% 1% 2%

* * *276 66 43 13 12428% 49% 38% 21% 32%

CDEF* CEF* E* E190 45 36 9 7819% 34% 32% 15% 20%

CDEF* CE* E* E118 32 11 3 6312% 24% 10% 4% 16%

BCEF* E* * CE120 35 17 6 5212% 26% 15% 10% 13%

CDEF* E* E* E20 8 1 2 62% 6% 1% 3% 2%

DE* * *170 34 22 11 7017% 25% 20% 18% 18%

EF* * *70 8 11 1 227% 6% 9% 2% 6%

* * *28 9 3 1 123% 7% 3% 1% 3%

E* * *

CAETHN4. What were the ethnic or cultural origins of your ancestors? An ancestor is usually more distant than a grandp

REGION

North American origins (Net)

North American Aboriginal origins

Canadian

Other North American origins

British Isles origins (Net)

English

Irish

Scottish

Other British Isles origins

Western European origins (Net)

French origins

Dutch

X48A0T

88 20 9 7 489% 15% 8% 11% 13%

EF* E* E* E20 3 4 3 92% 2% 3% 5% 2%

* * E*87 20 10 14 399% 15% 9% 22% 10%

EF* E* BDEF* E14 1 2 1 91% 1% 2% 1% 2%

* * *27 3 2 5 163% 2% 2% 8% 4%

* * EF* E18 3 - 4 112% 2% - 6% 3%

* * BEF*38 14 6 9 74% 10% 6% 15% 2%

DEF* E* DEF*9 2 1 1 4

1% 1% 1% 1% 1%* * *

38 3 2 * 224% 2% 2% 1% 6%

* * *6 1 - - 3

1% * - - 1%* * *

26 2 2 * 173% 2% 2% 1% 4%

* * *4 - - - 1* - - - *

* * *5 - - - 2* - - - *

* * *1 - - - 1* - - - *

* * *17 4 1 - 62% 3% 1% - 2%

* * *12 4 1 - 4

German

Other Western European origins

Eastern European origins (Net)

Hungarian

Polish

Russian

Ukrainian

Other Eastern European origins

Southern European origins (Net)

Greek

Italian

Portuguese

Spanish

Other Southern European origins

Other European origins (Net)

Oth N th E i i ( l B iti h I l O i i )

1% 3% 1% - 1%* * *

5 - - - 21% - - - 1%

* * *15 - - - 112% - - - 3%

* * *6 - - - 5

1% - - - 1%* * *

9 - - - 61% - - - 1%

* * *14 1 - - 11

1% 1% - - 3%* * *

14 1 - - 11

1% 1% - - 3%* * *

12 2 - * 91% 1% - 1% 2%

* * *12 2 - * 91% 1% - 1% 2%

* * *84 15 18 6 408% 11% 16% 10% 10%

EF* EF* EF* EF3 1 - - 1

* 1% - - ** * *

8 3 2 1 11% 2% 1% 2% *

* * *8 2 - 1 6

1% 1% - 1% 2%* * *

38 5 5 1 264% 4% 4% 2% 7%

E* E* * E10 1 4 2 31% * 3% 3% 1%

* E* E*

Other Northern European origins (excl. British Isles Origins)

Other European origins

Caribbean origins (Net)

Jamaican

Other Caribbean origins

Latin, Central and South American origins (Net)

Latin, Central and South American origins

African origins (Net)

African origins

Asian origins (Net)

West Central Asian and Middle Eastern origins

East Indian

Other South Asian origins

Chinese

Filipino

20 3 8 1 5

2% 2% 7% 2% 1%* DE* *

1 - 1 - -* - 1% - -

* * *1 - 1 - -* - 1% - -

* * *60 8 1 7 176% 6% 1% 11% 4%

* * BD*1494 247 183 93 614149% 184% 162% 150% 159%

Table of contents

Other East and Southeast Asian origins

Oceania origins (Net)

Oceania origins


Sigma



$60K - <$100K

$100K+ Kids No Kids

E F G H I J K L

236 90 220 163 291 230 217 783

239 67 276 162 270 190 190 810

158 51 149 89 124 68 69 40066% 76% 54% 55% 46% 36% 36% 49%

ABCD ABCD* J J K1 3 6 2 6 1 2 13* 5% 2% 1% 2% 1% 1% 2%

DE*153 49 140 89 121 66 68 38864% 73% 51% 55% 45% 35% 36% 48%

ABCD ABCD* J J K6 - 5 6 2 1 - 15

2% - 2% 4% 1% 1% - 2%*

17 14 78 52 60 58 40 2367% 21% 28% 32% 22% 31% 21% 29%

E*10 11 52 35 38 45 29 1614% 17% 19% 22% 14% 24% 15% 20%

E* I4 6 32 17 30 21 13 104

2% 8% 12% 10% 11% 11% 7% 13%E*

3 7 44 20 29 19 15 1061% 11% 16% 12% 11% 10% 8% 13%

E*3 1 5 5 6 2 8 12

1% 1% 2% 3% 2% 1% 4% 1%* L

27 6 43 29 37 37 27 14311% 9% 15% 18% 14% 19% 14% 18%

*24 4 17 14 18 7 16 53

10% 6% 6% 9% 7% 4% 9% 7%*

1 2 14 4 3 7 3 25* 2% 5% 2% 1% 4% 2% 3%

*

parent.


2 2 21 12 17 25 10 791% 3% 8% 8% 6% 13% 5% 10%

* I1 - 3 3 6 5 4 16* - 1% 2% 2% 3% 2% 2%

*4 1 19 15 25 18 12 75

2% 2% 7% 9% 9% 10% 6% 9%*

1 - 6 3 4 1 1 131% - 2% 2% 2% * * 2%

*1 - 1 6 13 6 5 22

1% - * 3% 5% 3% 3% 3%* G G G

1 - 7 2 4 4 4 14* - 2% 1% 1% 2% 2% 2%

*1 1 7 7 11 7 3 34* 1% 2% 4% 4% 4% 2% 4%

*1 1 1 2 1 3 2 7* 1% * 1% * 2% 1% 1%

*11 - 6 9 12 6 4 345% - 2% 6% 5% 3% 2% 4%

*3 - 1 1 2 3 * 6

1% - * 1% 1% 1% * 1%*

4 - 2 8 8 4 3 232% - 1% 5% 3% 2% 1% 3%

* G3 - 2 - 2 - 1 3

1% - 1% - 1% - * **

3 - 2 1 2 1 - 51% - 1% 1% 1% * - 1%

*- - - - 1 - 1 -- - - - * - * -

*6 * 5 7 4 1 7 10

2% 1% 2% 4% 2% * 3% 1%* J

3 * 3 5 4 1 3 9

1% 1% 1% 3% 1% * 2% 1%*

3 - 2 2 1 - 3 21% - 1% 1% * - 2% *

* L5 - 3 3 1 6 3 12

2% - 1% 2% * 3% 2% 2%* I

1 - 3 2 - 1 1 5* - 1% 1% - 1% 1% 1%

*4 - 1 2 1 5 2 8

2% - * 1% * 3% 1% 1%*

2 - 5 8 1 1 1 13

1% - 2% 5% * * * 2%* IJ

2 - 5 8 1 1 1 13

1% - 2% 5% * * * 2%* IJ

1 - 2 1 6 2 9 3* - 1% * 2% 1% 5% *

* L1 - 2 1 6 2 9 3* - 1% * 2% 1% 5% *

* L4 1 15 10 27 24 35 49

2% 1% 6% 6% 10% 12% 18% 6%* G L

1 - 2 - - 1 1 1

* - 1% - - * 1% **

* 1 2 3 1 1 2 6* 1% 1% 2% * 1% 1% 1%

*- - 1 - 2 2 3 5- - * - 1% 1% 2% 1%

*1 - 4 * 16 16 16 22* - 1% * 6% 9% 8% 3%

* GH GH L- - 1 1 4 1 2 7- - * * 1% 1% 1% 1%

*

2 - 5 6 4 5 10 9

1% - 2% 4% 1% 3% 5% 1%* L

- - - 1 - - 1 -- - - 1% - - * -

*- - - 1 - - 1 -- - - 1% - - * -

*23 4 18 1 26 3 11 50

10% 6% 7% 1% 10% 1% 6% 6%BD * HJ HJ265 91 417 268 388 268 255 1238

111% 136% 151% 165% 144% 141% 134% 153%

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