yammer on tour: australia keynote
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ON TOUR
welcome to the
ENTERPRISE SOCIAL NETWORK
27 March 2012 Sydney #yamtour @yammer
David Obrand – Chief Customer Officer
ON TOUR
welcome to the
ENTERPRISE SOCIAL NETWORK
29 March 2012 Melbourne #yamtour @yammer
David Obrand – Chief Customer Officer
»
#yamtour @yammer
3:15 - 4:00 Best Practices & Industry Overview
4:00 – 4:30 Deloitte Case Study
4:30 - 5:30 Customer Panel
5:30 - 6:30 Cocktails, Hors d'oeuvres, Networking & Demos
JOIN THE CONVERSATION:
www.yammer.com/yotaustralia
Sydney Agenda
»
#yamtour @yammer
3:15 - 4:00 Best Practices & Industry Overview
4:00 – 4:30 NAB Case Study
4:30 - 5:30 Customer Panel
5:30 - 6:30 Cocktails, Hors d'oeuvres, Networking & Demos
JOIN THE CONVERSATION:
www.yammer.com/yotaustralia
Melbourne Agenda
NETWORK: Crown Events & Conferences
USER NAME: YAM0011
PASSWORD: Ywb7F6
#yamtour @yammer
Line chart showing !Social > Email!
time!
SOCIAL NETWORKING!
EMAIL!
# us
ers!
2009!
Line chart showing !Social > Email!
time!
Dev
ice
Gro
wth!
SMARTPHONES!
TABLETS!
2007!!
LAPTOPS!
DESKTOPS!
» 800 million Facebook users with over
100 billion connections
» 300 million Twitter
users with 1 billion tweets
every 4 days
» 488 million mobile
devices v 417 million PCs shipped in 2011
Source: Comscore, Forrester Research
Fueled by mobile, social networking is bigger than email & portals.
#yamtour @yammer
» 40%
of large enterprises will
have an ESN by
2015
Source: Gartner
#yamtour @yammer
» Uniting People to Protect the Planet
» 5,200 cities & towns
» 1.8 B people reached in 2011
» 135 countries
» Uses Yammer to
connect campaign
organizers
#yamtour @yammer
#yamtour @yammer
» “I will if you will.”
#yamtour @yammer
#yamtour @yammer
» Employees Thirst to Connect
SHARE IDEAS
SOLICIT FEEDBACK
ANSWER QUESTIONS
WORK TOGETHER
SELF-ORGANIZE
SHARE CONTENT
Source: Forrester, IDC, Gallup
CONFLICT
» Today’s Tools Fall Short
Email doesn’t scale.!
Intranets aren’t
participatory.!
Wikis aren’t user-friendly.!
Not mobile compatible.!
71% of employees are not engaged in their jobs 35% of payroll = cost of low engagement
An engaged employee is twice as productive
#yamtour @yammer
» Born to connect
EVERYONE in the workplace
NA Sales Rep
Partners
Marketing
Customers
Sales
R&D
Senior Director
CEO
IT
CIO
HR
EMEA Sales Rep
#yamtour @yammer
VOLUNTARY ADOPTION is the NEW ROI
Richard Beaven; Chairman & CEO
THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE IN THE WORLD, ANY SITUATION – IT’S EASY TO DO.
#yamtour @yammer
#yamtour @yammer
» 62%
of employees work in
MULTIPLE LOCATIONS during the
work week
Source: Forrester Research, Demystifying the Mobile Workforce, June 2011
#yamtour @yammer
» REWIRE the way information is SHARED & CONSUMED
»
#yamtour @yammer
Our Customers
#yamtour @yammer
#yamtour @yammer
Leader in The Forrester WaveTM: Mobile Collaboration.
YAMMER WINS ON MOBILE APP ARCHITECTURE.
BlackBerry Android Windows Phone iPad/iPhone
Source: Forrester Research, The Forrester WaveTM: Mobile Collaboration, Q3 2011 (Aug 2011)
#yamtour @yammer
» CEO Craig Herkert
calls it “radical transparency.”
#yamtour @yammer
#yamtour @yammer
» 5,000 grocery stores connected in
one network
#yamtour @yammer
#yamtour @yammer #yamtour @yammer
#yamtour @yammer
Tobias Klauder; VP of Global IT
MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS.
PARTNERS!
CONSULTANTS!
PARENT!COMPANY!SUPPLIERS!
ADVISORS!CUSTOMERS! YOUR COMPANYʼS!
NETWORK!
Your CUSTOMERS
and PARTNERS are
SOCIAL too.
#yamtour @yammer
#yamtour @davidsacks #yamtour @yammer
Unpaid network
Premium network
Size of Yammer user base
Both premium networks
Premium to unpaid networks
Both unpaid networks
Network Effects in Pharma Industry
»
#yamtour @yammer
» 3 of the top 10 oil & gas companies in the world
» 3 of the top 10 construction & engineering companies in the world
» 3 of the top 10 beverage companies in the world
» 2 of the top 10 pharmaceutical companies in the world
» 2 of the top 10 utilities in the world
» 2 of the top 10 telecommunications companies in the world
» 2 of the top 5 Internet retailers in the world
Global Leading Customers
#yamtour @yammer #yamtour @yammer
CMS SFA 1 SFA 2 HR ERP SMM CSS
Gareth Burkhill-Howarth, Global Head of Projects
PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER.
»
#yamtour @yammer
Customer!Success!
Managers
Solution!Engineers
Support Training
CUSTOMER ENGAGEMENT TEAMS
Customer Engagement Teams
#yamtour @yammer TOTAL ECONOMIC IMPACT
Lawrence De Voe; Chief Technology Catalyst
AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK, YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS. YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO.
“The Total Economic Impact of Yammer”, April 2011, a commissioned study conducted by Forrester Consulting on behalf of Yammer.
#yamtour @yammer
#yamtour @yammer
» O2 UK has over 22 million mobile
customers
#yamtour @yammer
#yamtour @yammer
» O2’s Customer
Service team uses Yammer to generate resolutions to customer issues
#yamtour @yammer
#yamtour @yammer
» Westfield launched new gift cards
#yamtour @yammer
» Westfield employees shared
FEEDBACK from retailers &
consumers on Yammer.
#yamtour @yammer
» Andy discovered the feedback on
Yammer and IMPLEMENTED an
action plan to address the issues.
» Provide communication to retailers & consumers
» Redesign the gift card
#yamtour @yammer
Rick Mans; Social Media Strategist
USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER.
IT › Security › Reliability › Ease of Deployment › Ease of Integration › Ease of adoption
Line of Business › Improved
Communication › Better Solutions
Faster › Collaboration across
levels and geographies
End-Users › Empowered/engaged
employees › User-friendly › Familiar interface › Access to information,
people and data
ü WIN ü WIN ü WIN
»
#yamtour @yammer
1. Go big or go home
2. Leverage profiles – find expertise
3. Make the system accessible
4. Give people permission to collaborate
5. Track results: • Use a tag #yamwin or #yammersuccess to track value
6. Look beyond productivity and efficiency
7. Executives, lead by doing
8. Celebrate value
9. Be patient
10. Align to business processes
Best Practices to Achieve Success
#yamtour @yammer
» QUESTIONS?
»
#yamtour @yammer
Ross Hill, Manager CSM
Yammer Demo
»
#yamtour @yammer
Simon Townsend, Innovation Manager
@wittering
Deloitte Case Study
»
#yamtour @yammer
Simon Terry, CEO of HICAPS
NAB Case Study
»
#yamtour @yammer
Ross Hill Manager CSM @rosshill
Andy Ridley CEO @earthhourandy
Andy Hedges Director, Shopping Centre Mgmt @andrewmic
Joe Robens IT Strategy Manager @joe_robens
Annalie Killian Director of Innovation & Social Business @maverickwoman
Sydney Customer Panel
»
#yamtour @yammer
Melbourne Customer Panel
Ross Hill Manager CSM @rosshill
Pete Williams CEO, Deloitte Digital @rexster
Bernie Sheehan Digital Skills Development Manager @bernie_sheehan
Annabel Rees Head of People
Simon Terry CEO, HICAPS
»
#yamtour @yammer
TECHNICAL SUPPORT
YAMMER FOR EVENTS
INDUCTION & TRAINING
ADMIN FEATURES
YAMMER INTEGRATIONS
YAMMER FOR EXECUTIVES
EXTERNAL NETWORKS
RESEARCH & DATA ANALYTICS
COLLABORATION WITH PAGES MOBILE
Booths & Demos