Baljeet Samra & Sadie Thompson

Swarovski YCN 20121/5

The Problem > Make the Swarovski brand more appealing to a younger audience - mainly 18-25 year old urban UK females.

ATTRACT THE NEXT GENERATION OF SWAROVSKI FANS

Fashion JewelleryAffordableInnovative

TARGET AUDIENCE

18 - 25 Year oldsFemales

INITIAL IDEAS

Limited Edition PackagingGift BoxesIn store promotionLive EventsCollaborating with Fashion Designers

Baljeet Samra & Sadie Thompson

Swarovski YCN 20122/5

Proposal / Products > How we aim to solve the problem and make the brand more appealing to a younger audience.

Limited Edition Packaging Packaging for Lola & Grace sub brand, designing the packaging according to the style of the jewellery or having particular gift packaging, 18th / 21st birthday.

In store promotion / Live Events Having live in store events, including customer makeovers and live fashion shows, an incentive to get customers to visit the store.

Collaborating with Fashion Designers Collaborating with fashion students to design outfits that are inspired by the new jewellery range. Raises the profile of young fashion designers as well as the profile of the brand. With the potential to open a new store that incorporates the Lola & Grace Jewellery and an up and coming fashion designer.

Baljeet Samra & Sadie Thompson

Swarovski YCN 20124/5

Competition > Pandora. Charms - Range from £20 - £300, ideal birthday gifts. Tiffany & Co. High end designer jewellery.

Baljeet Samra & Sadie Thompson

Swarovski YCN 20125/5

Design Direction > Packaging, Fashion Illustration, Branding.

Baljeet Samra & Sadie Thompson

Swarovski YCN 20123/5

Lola & Grace > Store Opening 8th March 2012 Westfield, Stratford City

Lola & GraceStore Opening 8th March 2012Westfield, Stratford City