Year 10 BusinessMonday 16th December 2013

Mr Nicholls

Objectives

To consider the importance of deliberate creativity within the world of business.

To ensure we are 100% confident on the subjects covered so far.

Deliberate Creativity…

What do we mean by it?

Basically – it’s the idea that people can be taught to come up with new ideas, so can force creativity – meaning it becomes deliberate rather than accidental.

So what do we mean?

It’s quite simple – in fact you spent most of last lesson doing it.

Take an idea – ask the simple question – how could it be changed?

For example…

(from the text books) – During a meeting with Nestle (who make KitKat and Yorkie), someone wrote down about chocolate that “you eat it” – so Professor Sherwood posted the question, how might this be different? What else might we do with chocolate? The answers… Use it as a fragrance. For perfumed soaps,

shampoos, air fresheners and so on. As a fire alarm – using its melting point as a way of

identifying that a room is getting dangerously hot.

We may well laugh – but these are of course actual things that it could be used for!

Next…

Once the idea is generated then there needs to be two further steps: Evaluating whether the idea

is a good sensible workable idea.

Bringing the idea into reality. At this stage we need to

introduce Professor Edward De Bono who had 6 thinking hats – each representing a different role needed…

6 Thinking Hats.

So it was suggested then…

Key headings to be considered: Benefits Constituencies and Feelings Solutions Process Issues to be Managed Data Actions

So then…

In your text books, on page 55 – please answer question A – then we’ll share our answers!