1. Creating a MusicMagazine

2. Music Magazines How many do you know of? Make a list 3. Popular Music Magazines Focus on the front covers! 4. Clash Magazine Popular music andfashion magazine Alternates betweenmodern bands e.g.Coldplay, Oasis; andhip-hop artists e.g. Jay-Z Clash incorporatesfashion and film articlesalongside music (google images) 5. Classic FM Magazine Classical magazine,focused on popularperformers in theclassical music industry e.g. Myleen Klass,Lesley Garrett,Pavarotti, etc; as well asdifferent composers ofclassical music, past andpresent. Owned by the radiostation Classic FM 6. BBC Music Magazine Similar to classic FM, but alittle more upmarket.Subsidy of BBC and feeds offBBC Radio 3. Focuses less on popularcomposers and has articleson lots of different styles ofclassical music Includes comprehensivereviews of new CDs in thegenre 7. Rock Sound Focused on alternativerock. Includes popularbands (e.g. Muse), butchampions lesser knownbands. This has helpedit achieve anunderground status,being rather lesscommercial than itsrivals. 8. Kerrang Long-standing rockmagazine. Their focushas recently shifted alittle from Nu Metalbands like Linkin Park,Lostprophets, etc; toemo and punk rock,e.g. My ChemicalRomance. 9. Mixmag Mixmag is a dance musicmagazine, reviewing dancemusic with club nights. The magazine also includessome fashion. The editor saidthat Mixmag is now amagazine for the entire worldof dance music, whether youlike hard boshing music thatsquite druggy, or chill out music,or youre someone like mewho likes to keep in touch withthe music but has grown out ofclubbing. This idea that dancemusic is a kind of minorityinterest, a bit like ska, iswrong. 10. Mojo Main focus is on Classicrock, often featuringarticles on bands likeThe Beatles and BobDylan. Was the firstmagazine in the UK toshowcase bands like TheWhite Stripes. 11. Q One of the biggest sellingmusic magazines in the UK Fairly broad generic focus ofpopular music Originally intended to becalled cue (as in, cueing arecord ready to play), it waschanged to Q to avoidbeing mistaken for a snookermagazine (!) Seen as being relatively high-class in terms of the qualityof photography and articles 12. The Word Published by the ownersof mixmag Focus mainly on classicrock, featuring artistslike Bruce Springsteen,David Bowie, Iggy Pop,Kate Bush, etc Voted Music Magazineof the Year in 2007 and2008 13. Classic Rock Firmly focuses on keybands from the 1960s early 1990s, althoughdoes feature somecontemporary artistswho fit into the genre 14. NME (New Musical Express) Weekly music magazine (allothers are monthly) Has been around since the1950s Mostly focuses on indiemusic, although has beencriticised in recent years fornot being specialisedenough, giving too muchattention to popular bands. Has been redesigned manytimes Has become less popular inthe last 7 or 8 years, losingnearly 50% of its readership 15. Terms Some terms you could use to describe the photography in your magazine to help you explain what you are trying to achieve: Candid/Naturalistic: Photographs that are not obviously posed Posed: Photographs that have been posed for Live: Photographs that involve the band/artist performing Studio: Photographs taken in a photography studio High key: Photographs which are very bright overall Low key: Photographs which are dark overall16 16. Terms Colourful: Photographs which contain a lot of colour Monochromatic: Photographs which contain only one colour or are black and white Busy: Photographs that are busy contain lots of visual information Passive: Photographs which contain limited visual information17 17. Mise en scene Look closely at the mise en scene to help you plan your own photographs. Make notes on the location, costume, model and composition Think about how you plan to use the photograph in your final piece. Does it need to be portrait or landscape format?18 18. Image breakdownAS Media Studies 2009 19 19. Image breakdown20 20. Image Breakdown21 21. Image Breakdown Text22 22. Image Breakdown Over to youBreakdown theelements of thephoto as I havedone previously23 23. Image Breakdown24 24. Contact Sheet A contact sheets contains small versions of all the photographs you have taken for your project. From these images you pick the ones that you are going to use. You can use this as a way to explain why you have or have not used a particular image.25 25. What kind of media institution might distribute your media product and why? What is a media institution?Media Institution: any of the organisations responsible for the production,marketing, distribution or regulation of media texts.Institutions are business structures that produce media texts and regulateand structure media activities. They are collectives within whichindividuals are encouraged to work towards a common goal and todevelop working practices based on assumptions about their aims andethos of the institutions. Institutions assume the shared values of allemployees and have a status and power relationship with otherinstitutions and the wider public.Identify and list some of the Institutions you are aware of. Decide whetherthey are a producer, distributor or regulator of media texts. 26. Example Media InstitutionBritish Broadcasting Corporation (BBC)[production, marketing, distribution and (self) regulator]British Sky Broadcasting (BSB)[production, marketing, distribution and (self) regulator]Cable News Network (CNN)[production and (self) regulator]British Board of Film Classification (BBFC)[regulator] 27. NME The Word, Mixmag Classic Rock Kerrang!Metal HammerMojo 28. MAGAZINE INDUSTRYIn the UK, the magazine industryoperates as an OLIGOPOLY. Anoligopoly is where several companieshave grown larger and larger whilstcompeting, to the point where theyall have equal power and they alldominate the market. In the UK thecompanies that dominate themagazine market are:HEARSTIPC MEDIABAUER (incorporating EMAP)CONDE NAST 29. Pitch Pitch Blues is a new magazine aimed at the mostly male 35 60 market. Readers are likely to be affluent white males with a settled family life. It will cover all aspects of blues music from its roots right up to the present day. It will mix interviews of musicians and famous fans alongside pieces on the history of blues. It will also review new and re-release albums and cover other blues events and news. It will be simple in style with pictures and text given breathing space and a greater emphasis on text backed up with limited but excellent photography. The example double page spread will be an interview with John Lee Hooker, discussing his new album and tour. The interview will be supported with side bars giving a brief history and discography to fill new readers in on his past. 30