As this is a new service in the local market, the challenge is to effectively and precisely generate buzz. Understanding the power of photography we created a campaign that will disrupt our targets from their daily social activities, giving them the opportunity to interact with our brand and learn how this convenient new product can change the way you do visual business in your agency.

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1. SUMMARY

2. WRITTEN SUBMISSION OF THE CAMPAIGN

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Understanding that using the right photo can help you build your story and that we live in a meme culture, we put together a campaign that highlights Isifa’s personal touch, through the power of social conversation. How committed is our team? Our dedicated Czech team can even help you find the right photo for all of your everyday situations. Just add #whereismyphoto to the end of your next Facebook or Twitter updates and we will take care of the rest. They say a word is worth 1000 words, so what about 140 characters?

With this social campaign we hope to create a local, viral campaign that generates buzz for the brand.

SOLUTION

#whereismyphoto is the calling card for those who need to better tell their stories when their social updates and characters might not be enough. This playful meme style campaign has our team generating social replies based off your current status. Happy, sad, or just bored, our team will find your status update and post a comical Shutterstock photoresponse. Our aim is to show you, that our local team is working 24 hours a day, ready to put together a photo to fit your any of your specific needs. Our photoresponse will act as CTA’s directing our audience to a Microsite with info about the campaign and services that Isifa has to offers. Users can also create more images on the site and share the info with friends on Facebook.

HOW DOES IT WORK?

Isifa offers creatives a personalized opportunity to utilize the comprehensive Shuttershock media marketplace. Their local team can personally work with you to find a photo, licensing plan, and pricing plan to fit your specific agency needs.

Isifa is offering for the first time in the this local market, human contact in an industry that is faceless. Isifa has a team committed to fit your photo needs.

CREATIVE INSIGHT

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3. THE USE OF 3 SOCIAL MEDIA PLATFORMS

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FACEBOOK TUMBLRTWITTER

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4. THE USE OF FACEBOOK

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Our interaction with our opinion leaders turn into a comical meme.

Every photo we include #whereismyphoto. This hashtag is perfect for both spreading our campaign and for photo inquiries.

5. THE USE OF TWITTER

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6. THE USE OF TUMBLR

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7. SUMMARY PICTURE

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