1. SUMMARY

Do you know what partnership is about?

We know that it is not just a cooperation of two

companies, but it is something more. Support,

tailor-made solution, education, individuality and

communication. That‘s why we include CZ users

of Shutterstock to help us spread the awareness

about new partnership.

To be the most effective in our communication

we decided to use the best social media

platform visited by our TG – Shutterstock.

We don‘t focus just on newly created

partnership, but we take it more seriously. We

want to build long-term relationship by smart

education and great service to our customers.

It has to be obvious that this relationship is not

only „one-night-stand“.

SUMMARY PICTURE INTEGRATED SOCIAL MEDIA CAMPAIGNSUMMARY (Max 150 words)

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2. WRITTEN SUBMISSION OF THE CAMPAIGN

Based on the behaviour of our TG, we decided to

use:

Shutterstock, Facebook, Instagram

to share key benefits about new cooperation. All

benefits they can get out of this partnership will

be carried by the key message:

„Better together. Shutterstock, Isifa and you.“

We address special keyword optimized visuals to

our target audience on Shutterstock.com to

directly communicate the new partnership.

To get more information about this unique

partnership you will be transferred to Isifa blog.

To get more traffic on blog we will use Facebook

and Instagram account to show our TG what this

partnership will bring them in many aspects such

as: customer support, personal approach,

customized solutions, research services and last

but not least the education and training

WHAT IS YOUR SOLUTION?(Max 150 words)

How catch TG?

Shutterstock – using our motto „Better

together. Shutterstock, Isifa and you.“ on

the most frequently searched photos from CZ

and send users to Isifa blog.

Facebook and Instagram – Showing most

absurd pictures from photobanks and share

tips and tricks How to use Shutterstock

prepared by Isifa.

How to engage and spread awareness?

Run contest among usual people to help us

find most bizarre photos with hashtag

#bettertogether

Run contest among advertising agencies to

help us spread awareness among our TG

about partnership and its benefits (one with

the most shares wins)

Main prize will Shutterstock for free for x-

months.

HOW DOES IT WORK?(Max 150 words)

Target audience is not interested in new

partnership between Isifa and

Shutterstock, because they don‘t know

what does it mean for them.

When any Shutterstock issue occurs

Czech users do NOT know how to

proceed and solve the issue

To catch their attention we need to

explain new benefits related to them

regarding new cooperation in their

business and personal environment.

They spend a lot of time surfing the

Internet and social networks to get

inspiration.

Creative people want to be unique,

different and entertaining. They share

and comment bizarre pictures from

photo banks to get more attention.

CREATIVE INSIGHT(Max 150 words)

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3. THE USE OF 3 SOCIAL MEDIA PLATFORMS

Instagram

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FacebookShutterstock

4. THE USE OF 3 SOCIAL MEDIA PLATFORMS

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The Shutterstock gives us a great platform to inform our target audience.The key message „Better together. Shutterstock, Isifaand you!“ will appear in the most often searched pictures.Thanks to keyword based optimized visuals for CZ market.

The user´s attention will be caught and his curiosity will led him to the link below, which will direct him to Isifa´s blog for more information about all benefit he can enjoy.

5. THE USE OF 3 SOCIAL MEDIA PLATFORMS

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The majority of Czech population is on Facebook, they comment, post, like, follow.. They share as well, but the content must be relevant, interesting and helpful for others (they do not want to be perceived as fools).

FB content will be driven by catchy articles and educational posts about new cooperation between Isifa and Shutterstock. Eg. „4 Better ways to find stock photos that don‘t suck“ article written by Isifa. Shutterstock users do not have to be worried about anything anymore.

We will run several contests on Facebook for agencies and regular users with great prize x-month free access to Shutterstock account, just for sharing and spreading the information about new cooperation.

6. THE USE OF 3 SOCIAL MEDIA PLATFORMS

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Instagram is used mainly by our target audience. They use this platform to educate, inspire and relax themselves.

We´ll run a contest for users. They willhave to find as many bizarre pictures as possible and hashtag our motto: #bettertogetherReward: 3 months free access to Shutterstock images.

When anybody will search for #bettertogether, they'll find information about new partnership betweenShutterstock and Isifa and benefits coming out of it.

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