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1. SUMMARYINTEGRATED SOCIAL MEDIA CAMPAIGN SUMMARY

Misused licences. Online only usage rights. Misunderstandings.

Hold on to something, Shutterstock has joined forces with

Isifa putting an end to difficulties of clients, agencies and

individual creative heads.

Isifa is here to break the stereotype of asking others for

incompetent and not always correct advise. From now on, when

experiencing an issue or not knowing an answer to a specific

question, get in touch with Isifa, the Real Shutterstock Expert.

Isifa is to become a company strongly supported by social

media platforms: Facebook, Twitter and LinkedIn and become

a great source of inspiration and guidance at its official blog.

The creative umbrella aims to show&tell the issues experienced

by people not using stock resources in a proper way. The aim is

to simply inform the audience that from now on they should

turn for competent advice to Isifa instead of taking any risks.

Building Image & Awareness

One-to-OneCommunication

Striking theIndustry

BLOG

Continuous Brand BuildingLong-term InvestmentContent BuildingHow-to VlogsBenefits of Usage

CREATIVE INSIGHT

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2. WRITTEN SUBMISSION OF THE CAMPAIGN

OUR SOLUTION HOW IT WORKS

Lots of people lack deep or any

understanding of Shutterstock, which

sometimes leads to absurd or serious

situations when a competent help could save

these people from causing troubles to

themselves, their companies or clients.

When working with Shutterstock people ask

their friends and colleagues for guidance,

some even try to find solution on their own.

It is absurd that in any other field of expertise

these people would never even try to rely on

someone elses incompetent opinion while here

they lack any accountability and simply act

without any further issue research.

Without a proper guidance and a show&tell

approach this situation might never change.

Our aim is to create great awareness of this

issue by presenting real-like stories of people

who have caused themselves and their

companies troubles by relying on their

colleagues‘ incompetent advices.

These audience-higly-relevant stories will

emphasize the absurdity of these situations

which, in fact, should be handled by real

experts and not by the so called „DIY know-it-alls

and law-enthusiasts“.

These situations will be presented via using one

main character – Jarda – an archetype character

of these so called „experts“ the target audience

tend to depend on. Based on the created content

the audience will simply get the message that

there is only one company they should rely on

– Isifa, the one and only Shutterstock expert.

1st phase: Awareness: Presenting real stories

– content - to specifically targeted social

media audience on FB, Twitter, LinkedIn and

official blog (rich on tips&tricks, legal advises

and great support from local experts from

Isifa) and communicating the advantages of

having a Shutterstock expert on your side.

2nd phase: Consideration: By a continuous

relevant social media content the brand will

gradually increase the interest of target

audience in its services as well as in the

Shutterstock brand.

3rd phase: Engagement: In the long term the

relevant social media content will help to build

Isifa fans community, decrease the number

of DIY attempts and mainly help the brand

strenghten its position of being the real

expert in the field of Shutterstock.

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3. THE USE OF 3 SOCIAL MEDIA PLATFORMS

Facebook LinkedIn Twitter

Builiding Awareness & Image.

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4. FIRST SOCIAL MEDIA PLATFORM: Facebook

Facebook: social media platform used to build

brand awareness, create dialogue with

customers and influence WOM.

Facebook Fan Page: source of frequent

relevant information directly sourced from

the official Isifa blog and Shutterstock FB

page and used for daily customer support.

Facebook Ads: targeting format of custom

audiences to increase awareness & growth

fan base

Target Audience: anyone interested in

Shutterstock and Isifa services, individuals,

freelancers, traffic managers, graphic

designers, marketing people, editors,

interested public.com

PageLike Ad:

Facebook Page with Campaign Cover Photo:

Facebook Post:

Striking the Industry.

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5. SECOND SOCIAL MEDIA PLATFORM: LinkedIn

LinkedIn: social media platform used to

strenghten B2B relations

LinkedIn Profile: clear brand proposition,

place to share relevant content, platform for

customer recommendations

LinkedIn Ads: precise B2B targeting,

sponsored ads & updates, using of LinkedIn

Audience Network - retargeting

Target Audience: B2B: advertising agencies,

production studios, video producers, media,

webdesigners etc.

: LinkedIn Company Profile

LinkedIn Sponsored Post:

Follow

One-to-One Communication.

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Twitter: social media platform used to

increase impact of brand marketing, provide

customer service and mainly connect with

influencers to build valuable relations and

businesses

Twitter Page: source of frequent relevant

information directly sourced from the official

Isifa blog and used to communicate on

a One-to-One basis with individual

customers with possibility to drive up sales

(Shutterstock sales)

Twitter Ads: Promoted Account and Promoted

Tweets

Target Audience: influencers, freelancers,

producers, art directors, publishers, CEO‘s etc.

6. THIRD SOCIAL MEDIA PLATFORM: Twitter: Twitter Profile

Tweets to Influencers :

Promoted Tweet :

7. SUMMARY PICTURE

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Building Image & Awareness

Sponsored Facebook Posts & Page Like Ads using

Custom Audiences

Precise B2B Targeting,Sponsored Ads using

LinkedIn Audience Network

Continuous Brand BuildingLong-term Investment

One-to-One targeted communication to influencers

using promoted tweets.

One-to-OneCommunication

user movement

Striking theIndustry

Content BuildingHow-to VlogsBenefits of Usage

BLOG

You can check out the blogdraft at bit.ly/isifablog