young lions @cannes2013 day one presentations
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Day one presentationsTRANSCRIPT
Young Lions @cannes2013-Day One Presentations
Lecture: GE Focus Forward : The creativity of re-inventing the everyday
Mr. Toilet-Jack SimOscar Winner Jessica Yu
The world is waiting for
ordinary people doing extra ordinary things--Even shit can be sexy with humour
It is advertisers’ job to make taboos appealing which
can be considered as a great opportunity
Invisible helmet- Managing
will last long but
impossible is nothing
Outcome of the lecture:
Instead of traditional advertising, content marketing is the key for better solutions.
‘Making the world a better place.’
Lecture: Celebrities and the media
Moderator: ‘The Digital Man of the Year’ Martin ClarkeMartha StewartNick CannonMelanie Brown
Twitter is a new tool that allows people with
extensive followers to conduct surveys due to its
easy access and fast response feature.
Brands should use their celebrities’ power on social media without disturbing
followers
Outcome of the lecture:
1. Do not forget that celebrities are brands and also your brands must be associated with them
2. It is important to be authentic 3. Celebrities should not post entry
without thinking twice
Lecture: You need an enemy
Pete FavatShepherd Fairey
Elegant, catchy this kind of design is to cloak something which is
actually sinister.
You have to accept that
visuals are persuasiveThe conformist thing to do is actually is the radical thing
Outcome of the lecture:
First thing you should think of is who the enemy is in your story in order to take the right actions
Lecture: 1+1=3- A formula for Creative Alchemy
Kentaro Kimura
Advertising is changing unconscious to conscious and by exploring the unconscious
you can come up with a brilliant idea
creating an idea
New idea is always the combination
of the old
Do not copy. Find the underlining fundamentals
Question the standard
There is no smoke without fire
Anything you can imagine you can
make real
Outcome of the lecture:
No matter how difficult the situation may be, there is always a solution
Lecture: Human Behaviour- Measuring emotions to improve effectiveness of online video ads
Rene RechtmanMihkel Jaatma
Emotional advertising campaigns are more
effective than rational campaigns
Watch out!! sb is watching you. Introduction to
neuromarketing
Outcome of the lecture:
Emotions are fundamentals of story telling