CPV$0.07-$0.11

View Through Rate14%-23%

Sources: The Nielsen Company - September 2014 YouTube - March 2015

Ad Products/Pricing Model

Add Descriptors

CPMStandardIn-Stream

CPV (upon completion)TrueViewIn-Stream

CPM or CPCDisplay

CPM or CPCIn-VideoOverlay

CPCPromotedVideo

Non-skippable video Standard

Skippable video TrueView

Semi-transparent flash/text ad on video (480 x 70)

300 x 250 or 300 x 60 abovevideo suggestions

Within YouTube search/next to related content

Overlay

PromotedVideo

Display

GeographyInterests

ConversionTracking

KeywordRetargeting

Demographic

Placement/Channel

Topics

36% 50+ y/o

16%23-34 y/o

10%2-17 y/o

27%35-49 y/o

38% <$25,000

39% <$50,000

14% <$100,000

7% <$150,000

Targeting Capabilities

52 PercentFemale

48 PercentMale

10%18-24 y/o 55%

GraduatedCollege +

Income Level

1 Billion +Uniques Per Month

4 Billion +Views Per Day

Channel Demographics

Benchmarks

PromotedVideo

40 Percentof users access via mobile

Percent of YouTube Universe

YouTubePlatform at a Glance